nexGTV acquires worldwide digital rights to popular ‘Garam Dharam’ blockbusters!

In a major development that will certainly delight movie buffs around the globe, nexGTv, India's largest subscription-led video entertainment, has acquired the worldwide digital rights to popular movies featuring veteran actor Dharmendra. With limited options currently available to cinema lovers looking to watch classic movies featuring the charismatic star, the move will provide nexGTv users with seamless on-the-go access to several of Dharmendra’s hits from the yesteryears. So be it Aakhri Muqabla, Anokha Milan, Baazi, Begana, Dost, Ganga Ki Lehrein, Jaani Dost, or Jab Yaad Kisi Ki Aati Hai, fans of the superstar famously known as Garam Dharam can now relive his onscreen magic through nexGTv, right on their mobile screens!

The latest blockbuster addition is a part of nexGTv’s association with SAI Entertainment, which will see nearly 1000 movies added to nexGTv’s massive content library during the first phase. nexGTv has already previously acquired worldwide digital rights to 42 Mithun hits as a part of the agreement.

Abhesh Verma, COO, nexGTv, said, “Dharmendra, popularly known as the He-Man of Bollywood, is one of the biggest movie stars that India has ever seen, and has a huge fan following across the globe. It is to delight these fans that nexGTv has acquired the worldwide digital rights to popular movie titles featuring the veteran actor. We will now be looking to further expand our content library with more India-centric entertainment content, as we endeavour to deliver an immersive, anytime viewing experience to our subscribers across the world.”

The Dharmendra movies, which will be available as a part of nexGTv’s paid packages, can be viewed seamlessly on its web and mobile platforms. So log on to www.nexgtv.com or download the nexGTv mobile app, today! 

About nexGTv and DigiVive:

With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kidsto curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam and many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What's Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, as well as its French-Chinese web series, Ex-Model, in order to diversify its offerings with high-quality international content.

But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.

For further information, visit http://www.nexgtv.com