FreeCharge, gaana.com partner for swifter wallet payments on the platform
FreeCharge, India’s leading digital payments platform today announced its partnership with gaana.com as an e-wallet payment solution provider to strengthen its presence in the entertainment category.
Gaana.com is the biggest music and content streaming service in India and offers a monthly subscription service with unlimited downloads and listings of over 10 million songs. Registered users of gaana, which are more than 35 million in number, can opt and pay the subscription fee using FreeCharge wallet and enjoy a 100% Cashback offer on top of that for a limited period of time.
Gaana has added various other features such as original content programming with the likes of Asha Bhonsle, Shankar Mahadevan etc, local music integration, music recommendation engine and seamless playability even at 2G speeds. With 9 regional language presence, the brand has already extended its reach to millions of vernacular consumers, who can now also experience the swiftness and security of FreeCharge wallet payments.
FreeCharge already provides its customers a payment solution across leading merchants like bookmyshow.com, ticketnew.com, hungama music,www.tapp.com, viu etc and this association will further fuel its reach in the entertainment category.
Speaking on the partnership, Sudeep Tandon, Chief Business Officer, FreeCharge, said, “FreeCharge always wants to provide its consumers with new avenues and use cases for digital payments. This association aims to serve another such avenue which is music. What’s great is the reach of music isn’t limited to any specific region or language and with gaana.com we are excited and proud at the potential to serve both the metro consumers as well as 45% of their customer base from non-tier-1 cities.”
Freecharge is India’s fastest growing digital payments platform. Consumers across the country use Freecharge to make prepaid, post-paid, DTH and Electricity bill payments for numerous utility service providers, fuel payments, travel & commute bookings, food delivery and dining, movie and events tickets, both online and offline shopping in addition to other leading online and offline merchants. Freecharge has millions of registered users, is PCI DSS compliant for information security and is at the forefront of the mobile commerce revolution with over 90 per cent of transactions originating from mobile. Freecharge Go, the virtual card was launched in January 2016, making Freecharge wallet the universally accepted wallet in India.