nexGTV broadens its fashion content catalogue

She is a well-known face of the Indian fashion industry with a body and skin to die for and she is now on nexGTv, India’s largest subscription-led video entertainment app. We are talking about Mugdha Godse. The mobile app is expanding its fashion content catalogue by featuring videos wherein the model-turned- actress is revealing her yoga routine, diet tips and fashion secrets to nexGTV viewers across the globe. Created by Atechnos Services Pvt. Ltd (ATechnos), nexGTv subscribers around the world will be able to access all 11 videos featuring Godse on its web and mobile platforms.

A world-wide television audience is demanding a new type of ‘reality TV,’ one that is the antithesis of the frantic programming we’re used to watching. ATechnos Director, Apurv Modi, described the primary reason for partnering with the NexGTv is to provide new and best content to viewers.ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.

Abhesh Verma, COO – nexGTv, said, “A majority of Indians these days wish to follow the fitness and beauty regimen of their favourite celebrities online and Mugdha Godse is one such actor who is well-known for her enviable body and great looks . By partnering with Abhay Techno Services, we are giving our viewers access to all her fashion, fitness and beauty secrets on nexGTV. This move is in line with our overall endeavour to bring audiences exactly the kind of entertainment and content they wish to consume. We are also broadening our fashion content catalogue through this association and will continue to bring more such videos for our viewers which meet their need for all health, beauty and fashion related tips and tricks.”

Having ruled the ramp for many years, followed by winning scores of awards for making her successful debut in Fashion and working on numerous other Bollywood projects, Mugdha Godse is well-known in the film and fashion industry for her fit body, glowing skin and beauty regimen. Viewers of nexGTv will now have access to videos by Mugdha in its fashion zone enabling them to know her secrets to looking fabulous which they can incorporate in their own lives. The videos are available as a part of the paid packages on nexGTv, and can be viewed seamlessly on its web and mobile platforms. The film can be accessed through www.nexgtv.com or the nexGTv mobile app, available on both Android and iOS platforms.
About nexGTv and Digivive:

With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What's Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.

But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.

For further information, visit http://www.nexgtv.com.



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