Leading QSR chain of India, Pizza Hut, announced a three-day #HollywoodAtHome contest in partnership with Tata Sky, India's leading content distribution platform providing Pay TV and OTT services. It is a popular sentiment amongst consumers that movies are best enjoyed in the comfort of one’s homes, amongst friends and most importantly with great food. Capturing this emotion of comfort, delight and excitement, Pizza Hut along with Tata Sky is offering consumers an opportunity to enjoy Oscar-winning and nominated movies along with their friends, on Tata Sky Hollywood Winners while relishing pizzas from Pizza Hut, free-of-cost.
To participate in the contest and stand a chance to win, participants have to invite and tag three of their friends on the event page created by the brands on popular social media platforms (Facebook, Twitter and Instagram). The tagged friends then need to respond to the invite by confirming their presence using #HollywoodAtHome and tagging Pizza Hut India. After receiving all entries, both the brands will pick 50 lucky winners, at random, across different cities of India. The winners will then receive free Pizza Hut treats to enjoy along with binge watching Oscar-winning and nominated movies on Tata Sky Hollywood Winners on 1st, 2nd and 3rd March.
Prashant Gaur, Chief Brand Officer, Pizza Hut India said, “It’s a continuous endeavor at Pizza Hut to find ways to delight & connect with our consumers. Great movies and good food have always gone hand in hand. Watching movies and binging on great pizzas is a plan that all would have made with their friends and families at some point in time and thoroughly enjoyed it too. Dwelling on the same thought, we decided to join hands with Tata Sky to give all a pizzalicious movie watching experience.”
On the launch of this contest, Malay Dikshit, Chief Communications Officer, Tata Sky said, “We are confident that this unique social contest with a leading QSR brand like Pizza Hut will engage and excite all our subscribers to stay hooked on our newly launched service ‘Hollywood Winners’. The victors can thus binge on good food and a unique range of Hollywood titles including The Wolf of Wall Street, The Hurt Locker, Crash, The Reader, American Hustle and many more.”
Available in both SD and HD, Tata Sky Hollywood Winners will be complimentary for all Tata Sky subscribers. Catering to the trend of watching movies ‘On the move’, the service will also be available on the Tata Sky Mobile App. The service will run for a period of one month, up to first week of March. This service will showcase select movies that were winners or nominated for ‘Best Picture’, ‘Best Director’, ‘Best Actor/Actress in a lead role’ in the previous years’ Academy Awards.
About Pizza Hut:
Pizza Hut, the world’s leading affordable casual dining and delivery restaurant brand, has been present in India for 20 years. It made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pastas, desserts and beverages. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 11 years in a row. Pizza Hut was recently awarded “Food Service Retailer of the Year 2016” by Franchise India. With over 70,000 footfalls per day across all its restaurants, Pizza Hut is the perfect place to celebrate any occasion in life, small or big. Pizza Hut with presence in over 100 countries is one of the flagship brands of Yum! Brands Inc. which also has KFC and Taco Bell under its umbrella.
About Tata Sky:
Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 15 million connections in India.