After a successful round one of the Great Australian Airfare Sale in November 2016, Tourism Australia has unveiled the second chapter of its industry first initiative, Great Australian Airfare Sale 2.0. Launched in partnership with eight leading airlines, the campaign is aimed at bolstering inbound tourism from India to Australia. Leading airline partners such as Air India, Air Asia, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines, and Thai Airways have come on-board and are offering potential Indian travellers with top airfare deals to travel to Australia.
A testimony to the success of the phase one of the campaign was the achievement of over 10,200 bookings within a three-week activity period. The next phase of the campaign will kick-off on May 22 and will last till June 11, 2017 and will be launched across digital, social and print media platforms. The advertised fares will be valid for travel until March 2018.
Commenting on the campaign launch, Mr. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Since the beginning we have identified aviation access as the key to the success of a destination. We are immensely proud to be the pioneers in introducing campaigns like “Great Airfare Sale” in the Indian market. The first phase of this campaign presented Indian travellers with a unique opportunity to travel to Australia at unbelievable airfares. We are confident that version 2.0 of the Great Airfare Sale will surpass this set benchmark. The sale allows Indian travellers to secure great deals while providing them sufficient time to plan their holiday well-in advance. We will continue to partner and work closely with our airline partners to accelerate market demand and create more enticing opportunities hereby encouraging Indians to visit Australia”.
Deals offered by the airline partners for the Great Airfare Sale 2.0 are as below:
Return fares, per person, on economy class, starting from:
India is currently Australia's 9th largest inbound tourism market, with over 260,000 visitors spending A$ 1.24 bn as at December 2016. Over the past three years, Tourism Australia has recorded a strong double-digit growth in tourist arrivals, an indicator of the growing preference of tourists to choose Australia as a travel destination.
Visit www.australia.com/airdeals to enjoy unbeatable fares for the most unique holiday.
*Terms and Conditions/ Disclaimer: The fares are indicative only and may vary from actual fares on respective airline websites. Fares quoted are per person on return economy class. Tourism Australia is not a travel agent and is not responsible for providing, controlling, or facilitating bookings of the offers stated in this campaign, as the same are provided by individual airline operators and are subject to the terms and conditions imposed by those parties. Sale, travel validity and black-out period differ for all airlines. Fares may not be valid for travel during peak periods such as Christmas/ New Year, Chinese New Year, etc. Please visit the airline operator’s website for full terms and conditions and to avail the offer.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.
The organisation is active in around 30 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.
Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.