Welcome to Sarath Babu's Lifestyle Blog

  New Delhi, April 1st, 2021: The Times of India, the nation’s largest news brand, is celebrating the 10th anniversary of its presence on Android and iOS platforms. One of the first Indian publications to have mobile apps for readers, this landmark comes at a time when hundreds of millions of Indians are choosing the smartphone as their primary source for news, information and entertainment everyday. Over the past decade , the TOI app has grown every year to reach more than 10 million users from 100+ countries who have spent over 50 billion minutes on its platform. The app has also garnered global acclaim, winning both Apple App Store and Google Play Store Editors Choice Awards and featuring consistently among the most downloaded news app charts on both A ndroid and iOS.  Building on the Times Of India’s legacy, its dominance in digital has been achieved on the back of innovation that has consistently appealed to users across age groups, interests and geographies. Most recent...

  Image Credit - IBM IBM is one of the few companies in this world which engages in empowering the knowledge of its end users. They are constantly innovating thereby adapting themselves to the ever-changing world. They invest heavily in the technology which includes the likes of Artificial Intelligence (AI), Block Chain, Machine Learning (ML), Data Science to name a few. Why is this so important? Technology has been the frontrunner across various sectors wherein it has helped not just the company which is deploying it but the entire Nation/World to reap the benefits that is arising out of it. Consider the following examples: 1.     Constructing a building with the help of 3-D Print technology. This has enhanced the speed and the capability of the engineers. The output is more accurate and appealing 2.     Weather Forecasting. Unlike earlier, countries were able to predict the weather and its aftermath more accurately. This helps in averting...

  Education is the quintessential requirement in everyone’s life. It is placed above everything. A person with a proper educational background can survive in any place irrespective of language, culture and creed. We are living in the testing times where even venturing out can put one’s life at risk. Having said that, we cannot stay put at home, all the time. We have seen Governments from all over the world actively promoting various aspects like Work from Home, Study from Home etc., Major corporations across the globe have asked their employees to work from home until June 2021. This highlights two aspects: 1. How serious this pandemic is. 2. The companies prioritizing the safety of their employees. I would say that there is no appropriate time than this to start preparing your kids to be tech savvy and make themselves equipped with all the knowledge that is available out there, through a proper channel. I still remember, as a kid, traveling to various places to gain that knowledg...

1. Research Your Audience Content should be at the forefront of your strategy, but not every content can gain the traction you desire. Therefore, your content should respond to the demands and interests of the audience that you want to attract. This is where research comes in. The accounts that currently follow and engage with you are a good point of departure. Take a look at the contents they like, their active time, and the accounts they follow. Then, take a look at accounts with high followers and engagements. These can be accounts that you aspire to be, your competitors, or influencers. Instagram profile analytics can give you a hand in finding the top posts, locations, hashtags, and other metrics that will guide you to gain more engagements and followers. 2. Interact with Instagram Profiles that Share Similar Brand Personalities Chances are, you are not the only account on  Instagram  that adopts a certain style in speaking and posting, or targeting a ...

Social media platform has always been powerful since it could take the content to the end user in no time. We felt the actual power of it during this Covid19 lock down. This brought lot of brands and celebrities to come up close to their viewers/supporters. People who did not use social media that much in the past have also started using it for close to 8-10 hours a day. Information was passed effectively. This is where I began to start using TikTok . If you have heard about the brand earlier, which I am sure you did, you wouldn’t ask me the reason as to why I decided to start using it. I found this platform not only entertaining but at the same time was more socially responsible. For those who did not knew as to what they did during this lockdown, these were some of the activities they did which made a real difference during this testing times. 1.        #GharBaithoIndia – A one stop shop for all the information related to Covid19 which ...

Spending this summer holidays just got better for the kids. ZEE5 is back with Kaali Season 2 . When the content is engaging, it invariably invokes interest among the viewers. If you have watched Season 1, you would be waiting eagerly for the release of Season 2. I was no exception. It was a while ago, I shifted my patron from television to OTT. I did this for few reasons: 1.        Ad Free content 2.        Interesting content 3.        Not repetitive content 4.        Performed by leading artists 5.        Not a lengthy one(mega serial) 6.        Keeps us guessing until the next episode is released 7.        More realistic and thrilling When I saw the Trailer , I was overwhelmed. Why? Firstly, it is the content. Though the trailer runs less th...

ZEE5 has never failed to entertain us ever since its inception. The quality of the program they offered made them the market leaders in its segment. They always believed in the content rather than the quantity which has steered them to the position as to where they are now. Having watched a variety of programs in the past, I can certainly say with confidence that they knew the pulse of the viewers without which they couldn’t have been improving themselves in leaps and bounds. The diversity in the programs being aired across different time segments has kept us captivated for sure. This is not a statement of exaggeration but facts since the TRP never lies which is made possible due to the overwhelming support from the public. The fact that they showed the variety across segments which includes Talk Shows, Live Show, Movies, Soaps, Music etc., has covered almost all the crucial aspects which we wouldn’t want to miss, otherwise. The movies that were aired last year were thoroughly ...

The  # NammaChennai  event that was held today at ITC Grand Chola was nothing less than a grandeur. A little over 100 creators were invited for this event. Right from the welcome drinks, we were given a royal treatment. The event commenced at 11:30 with a performance from team who has enthralled us with the music & stunts. This was followed by a speech by Team HELO There were prizes for some of the lucky winners who were given headsets, couple of Meizu phones, a Coolpad & finall y a OnePlus 7T. The event also was the launch of Chennai Creators Channel. We were also briefed about the launch of clubs for the creators of Chennai. This included the rules & regulations, dos and don’t apart from monetisation aspects.The app at the moment supports 14 Indian languages. One can upload pictures, videos, music videos, LIVE videos etc., Future looks bright for us. Let me take this opportunity to invite you all to join the India’s fastest growing platform whi...

ఈ   సంవత్సర   ఆరంభంలో ,  ప్రపంచ   సుప్రసిద్ధ   క్లుప్త - రూప   వీడియోల   వేదిక   టిక్‌టాక్ ,  దేశ   వ్యాప్తంగా  500  మంది   కంటెంట్ క్రియేటర్లు   మరియు   ప్రభావశీలురిని   తమ   క్రియేటర్స్   ల్యాబ్   వద్ద   ఒక   వేదికపైకి   చేర్చింది .  అర్ధవంతమైన   కంటెంట్   ద్వారా భారతదేశపు   సృజన - ఆధారిత   ఆర్ధిక   వ్యవస్థకు   ఊతమందించడానికి   టిక్‌‌టాక్    యొక్క   నిబద్ధతను   ప్రత్యేకంగా తెలియజెప్పటమే   ఈ   కార్యక్రమం   వెనుక   ఉన్న   ఆలోచన . ఈ   ఏడాది   ఆరంభం   నుండి ,    దేశవ్యాప్తంగా ,  ప్రత్యేకించి   తమిళనాడు ,  కర్ణాటక ,  తెలంగాణ ,  మహారాష్ట్ర ,  గుజరాత్ మరియు   ఢిల్లీ   నుండి   వినూత్నమైన ,  కట్టిపడేసే   అంశాలతో   సభ్యులుగా   చేరుతున్న   వారితో   టిక్‌‌టాక్   సమాజంలో   చేరే వారిసంఖ్య ...