Press Release : Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners
Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners • 69% of SMBs in India already use digital advertising, and another 27% plan to adopt it within three years. • 57% of businesses reported a doubling or tripling of revenue since adopting online advertising. • Nearly 80% of SMBs now use AI-enabled advertising tools, but cost, skills, and ecosystem complexity remain hurdles. National, 12 th December 2025: Primus Partners unveiled its latest report, Empowering Small Businesses through Digital Advertising , a comprehensive study based on a survey of over 1,000 MSMEs and startups across India. The report underscores that digital advertising has become one of the most potent accelerators of small business growth, driving visibility, efficiency, and measurable returns at a scale previously inaccessible to smaller enterprises. The study shows that India’s SMB sector is undergoing a decisive shift embracing data-d...