Cellecor Gadgets Expands its Small Appliances Segment
Aims for ₹100 cr+ Incremental Annual Revenue from FY26 Onwards
New Delhi, June 9, 2025 — Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, is set to expand its presence in the Small Kitchen and Home Appliances segment from July 2025. Driven by strong consumer demand and growing recognition for its innovation and product reliability, the company is strengthening its commitment to delivering smart, intuitive, and modern solutions tailored to the evolving needs of Indian households. This expansion marks a key step in its journey to make home appliances more convenient, useful, and affordable for emerging India.
As part of this expansion, Cellecor will launch a range of essential appliances, including microwave ovens, induction cooktops, rice cookers, mixers, nutri blenders, juicers, air fryers, irons, and more. All products are designed for daily use, with a focus on ease and functionality.
The new product lineup is projected to add around ₹100 crore to Cellecor’s annual revenue, driven by stronger profit margins and greater brand visibility, further solidifying its position as a trusted name in India’s fast-growing consumer appliance market.
The decision to expand into this high-demand category stems from a clear and growing consumer preference for compact, durable, and affordable appliances that integrate seamlessly into busy lifestyles. This foray complements Cellecor’s expanding portfolio, which already includes consumer electronics, large appliances, smart gadgets, mobiles, IT products, and mobile accessories. By entering this fast-moving, high-engagement segment, Cellecor aims to deepen everyday consumer interactions while driving sustained, scalable business growth.
“We’re committed to creating meaningful solutions that enhance everyday life, and this expansion is another step forward in offering our customers more choices that blend with their lifestyles and expectations,” said Ravi Agarwal, Managing Director, Cellecor Gadgets Limited.
The new product range will be available across Cellecor’s robust offline retail network, including exclusive brand stores and partner outlets, as well as on leading online marketplaces.
With this launch, Cellecor reaffirms its mission to go beyond products—to create experiences that simplify, support, and enrich the daily lives of millions of Indian consumers.
About Cellecor Gadgets Limited
Cellecor Gadgets Limited's journey in the electronics device business, and selling products in its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, Home and Kitchen Appliances, and more outsourced from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, washing machines, and many more.
The securities of the Company are listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR
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