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Press Release - Vijay Sales to host its first Esports tournament: The Rising in association with Lenovo India &AMD

 


Vijay Sales to host its first Esports tournament: The Rising in association with Lenovo India &AMD

 

A competitive platform for the gamers of Tom Clancy's Rainbow Six Siege, the prize pool for the tournament is INR 3,00,000

 

Mumbai, 30 July 2021: Vijay Sales, a leading retail chain for consumer electronics across India has teamed up with Lenovo India and AMD to host its first Esports tournament: The Rising. The tournament will be a platform for the gamers of Tom Clancy's Rainbow Six Siege, which is an online tactical shooter video game developed and published by Ubisoft, to showcase their skills.

 

Spanning over a period of 13 days from July 23rd till August 4th - The Rising will feature a sizeable prize pool worth INR 3,00,000. Lenovo, AMD, and Vijay Sales have teamed up with experienced tournament organizers, The Esports Club to host and broadcast the event.

 

Nilesh Gupta, Director, Vijay Sales said, “The online gaming industry is growing exponentially in India at a rate of almost 27% per annum and is estimated to reach $2.8B by 2022. The current pandemic scenario has further accelerated the growth of this industry. In a bid to be a part of this revolution, we have partnered with Lenovo and AMD and are working closely with them to create unique and engaging IPs to reach this ever-growing customer base.”

 

Amit Doshi - Chief Marketing Officer, Lenovo said, Our Legion product portfolio and multiple eSports collaborations, help us strengthen our engagement with the local gaming community. With an intent to leverage popular gaming titles such as Tom Clancy’s Rainbow Six Siege to promote strategic competition and networking opportunities, we are glad to co-host the tournament with AMD & Vijay Sales. We strongly believe that such tournaments will further encourage the adoption of responsible online gaming from the safety of our homes.“

 

Ishaan Arya, Co-Founder, The Esports Club, “We've always been passionate about Tom Clancy's Rainbow Six Siege and are excited to once again be at the forefront of the regional esports ecosystem for Siege with our partners Lenovo, AMD, and Vijay Sales”.

 

The tournament registrations are live on The Esports Club website. Fans can watch all the matches, which will be live-streamed on The Esports Club's YouTube Channel.

 

About Vijay Sales

Vijay Sales is a leading Indian electronics retail store chain that strives to give its customers the best value, best products, and the best customer service in the industry.

Established in the year 1967, Vijay sales was incorporated by first-generation entrepreneur Nanu Gupta, a visionary with astute business acumen and foresight. Its marvelous journey began with a small electronics showroom at Mahim. He was then joined by his sons Nilesh Gupta and Ashish Gupta. Since then, the company has undergone several transformations from being part of the general trade to becoming one of India’s biggest modern retail chains. Over the years, the consumer electronics retail chain reformed its customer experience, offerings, store size, and style, only to lead the change in the industry. Finally, when the family’s third generation Karan Gupta became a part of the company their motive was to maintain the brand’s e-commerce site VijaySales.com to run a successful omnichannel strategy.

About Tom Clancy’s Rainbow Six Siege

Alongside a thriving professional esports scene and a community of over 60 million registered players, Tom Clancy’s Rainbow Six Siege puts players in the middle of a fast-paced, ever-evolving multiplayer experience grounded in the selection of unique Operators. Using the right mix of tactics and destruction, Rainbow Six teams engage their enemies in sieges, where both sides have exclusive skills and gadgets at their disposal. Defenders prepare by transforming the environments around them into modern strongholds, while attackers use recon drones to gain intel for carefully planning their assault. With access to dozens of Operators inspired by real-world counter-intelligence agents from around the globe, players can choose exactly how they want to approach each challenge they encounter. Through the constant addition of new Operators and maps that add to the depth of both strategy and combat, the unpredictability of each round of Rainbow Six Siege sets a new bar for intensity and competition in gaming.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$50 billion Fortune Global 500 company, with 63,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. To find out more visithttps://www.lenovo.com/in Follow us on LinkedIn, Facebook, Twitter, YouTube, Instagram and read about the latest news via our StoryHub. 


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