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Showing posts with label App Reviews. Show all posts
Showing posts with label App Reviews. Show all posts
Press Release : The Times Of India Celebrates 10 Year Anniversary Of Android & iOS App Launch

Press Release : The Times Of India Celebrates 10 Year Anniversary Of Android & iOS App Launch

 New Delhi, April 1st, 2021: The Times of India, the nation’s largest news brand, is celebrating the 10th anniversary of its presence on Android and iOS platforms. One of the first Indian publications to have mobile apps for readers, this landmark comes at a time when hundreds of millions of Indians are choosing the smartphone as their primary source for news, information and entertainment everyday.


Over the past decade, the TOI app has grown every year to reach more than 10 million users from 100+ countries who have spent over 50 billion minutes on its platform. The app has also garnered global acclaim, winning both Apple App Store and Google Play Store Editors Choice Awards and featuring consistently among the most downloaded news app charts on both Android and iOS. 


Building on the Times Of India’s legacy, its dominance in digital has been achieved on the back of innovation that has consistently appealed to users across age groups, interests and geographies. Most recently, TOI Digital has unveiled ‘TOI+’ for involved news-readers who demand a premium news experience on digital. With daily exclusives, analysis, and a clutter-free reading experience, TOI+ looks to redefine its relationship with the Indian reader and the global reader. 


Harnessing the power of local journalism from a substantial pool of talented journalists, the TOI has consistently reported in depth local & regional news from multiple cities & states, bringing the latest and most relevant city news & information to its readers across India and around the globe. Most recently, the publication refreshed its UI and unveiled a multi-lingual interface, offering trustworthy news across 14 languages. 


Puneet Gupt, COO - Times Internet said, “The Times Of India has been a source of the most authentic and reliable news, offering latest and unparalleled views, honest facts, incisive reportage and more for over a decade now. Our decade-long effort to power its digital transformation has coincided with the  shift in Indian consumer behavior in favor of digital products & services. We thank our 10 million strong community of users for being a part of this incredible journey, and promise to continue to hold our core values at heart as the medium for delivering news takes on new avatars based on advancements in technology.”


Durga Raghunath, Digital Head - Times Of India said, “With Indian audiences gaining exponential access to connectivity and cheaper smart devices, higher digital ad spends are set to propel the online media sector to new heights in the coming decade. Further, seamless digital payments, telecom APIs and cutting-edge media analytics will enable digital-first journalism to thrive. At TOI, we welcome this new era for digital media, and our team of tech, product and editorial experts will continue to ensure we are able to offer the most personalized and relevant news experience as more of our users start using our apps to stay updated and demand a richer news experience, anywhere and anytime.”


Check out the new and refreshed TOI app on iOS and Android today!

Empower and Enrich your knowledge with IBM

 

Image Credit - IBM

IBM is one of the few companies in this world which engages in empowering the knowledge of its end users. They are constantly innovating thereby adapting themselves to the ever-changing world. They invest heavily in the technology which includes the likes of Artificial Intelligence (AI), Block Chain, Machine Learning (ML), Data Science to name a few.

Why is this so important?

Technology has been the frontrunner across various sectors wherein it has helped not just the company which is deploying it but the entire Nation/World to reap the benefits that is arising out of it.

Consider the following examples:

1.    Constructing a building with the help of 3-D Print technology. This has enhanced the speed and the capability of the engineers. The output is more accurate and appealing

2.    Weather Forecasting. Unlike earlier, countries were able to predict the weather and its aftermath more accurately. This helps in averting major disaster by making the nation equipped with all the requirements to combat the storm/floods.

These are just couple of examples which flashed in my mind as soon as I thought about the usage of technology which augments the human life and behavior.

There is a famous saying “Change is Constant”. Since companies like IBM are in the Technology space, it comes to them naturally where they invest heavily on it. By doing this, they not only help themselves but the World as a whole.  Speaking about technology and its uses, I am sure you would have come across their famous “Call for Code” campaign which sees some of the brightest minds from across the globe competing actively to prove their mettle and see them bagging the coveted title along with the cash prize of USD5,000. The theme for each year gets changed as per that particular year’s requirement and this year, the winner who bet on AI Farming has bagged the title. You could see more about this by clicking here

The ideas that were incubated found its light through this campaign which otherwise would have remained a dream. When you get a platform which only recognises your idea but also help you in achieving it, will you not be taking the first step to move towards it? Technology is playing a vital role wherein the developer could come out with most sustainable and actionable solutions for a greater support to the mankind.

Having discussed about all the above, we should also look into some ground level reality. Not all could afford to undertake courses to sharpen their skills due to their financial commitments or otherwise. To make this process simpler and affordable to all, IBM is also offering FREE Courses.

YES. You read it right!

They are offering courses on:

  • 1.    Cloud
  • 2.    Data Science Foundation
  • 3.    Python for Data Science
  • 4.    Deep Learning
  • 5.    Setting Up Your Own Chatbot
  • 6. Introduction to Containers, Kubernetes and Open Shift

Doesn’t this sound interesting to you? If yes, all you need to do it to enroll yourselves by heading over to this website

IF you ask, why you need to do this and what is in it for you, consider these pointers.

  • a.     These courses are offered absolutely FREE of cost.
  • b.    These are self-paced courses which means you can progress at your own pace.
  • c.     Certification from IBM which is recognized globally.
  • d.    Empower yourself with the practical knowledge.
  • e.     Implement them and make your dream become a reality.

When there is such an opportunity available right in front of you, would you think twice to grab it? You do not get something of great value for FREE but when there is one, you need to grab it before it is gone. Do you agree with me?

Spend your holidays in a  productive way by enhancing your skills with these beautifully curated courses.

All you need to invest is just one important aspect – Your T-I-M-E.


Make your child Fall in Love with Learning with BYJU’s

 Education is the quintessential requirement in everyone’s life. It is placed above everything. A person with a proper educational background can survive in any place irrespective of language, culture and creed. We are living in the testing times where even venturing out can put one’s life at risk. Having said that, we cannot stay put at home, all the time. We have seen Governments from all over the world actively promoting various aspects like Work from Home, Study from Home etc.,

Major corporations across the globe have asked their employees to work from home until June 2021. This highlights two aspects: 1. How serious this pandemic is. 2. The companies prioritizing the safety of their employees. I would say that there is no appropriate time than this to start preparing your kids to be tech savvy and make themselves equipped with all the knowledge that is available out there, through a proper channel.


I still remember, as a kid, traveling to various places to gain that knowledge which invariably resulted in wastage of time and money. Money which is lost could be earned at any time but NOT the time. Yes. I used to travel for at least an hour one way to get coached in Accountancy while I was in the 12th standard. Even though I scored almost 92% in my main subjects, if the travel and commute time was saved, I might have secured higher marks. The same goes with my graduation preparation. I secured a University Rank in 1 subject but if I had saved the time I wasted to travel to the coaching/tuition centre, this might have been 2 or 3 subjects.

Travel exhausts most of your energy and by the time you reach the place, you may not have that josh which you had when you started from your home. Moreover, your attention may also be diverted due to the presence of your friends in the classroom. Do note that I am not against the coaching centre but expressing my opinion as to what may not work in your favour.

Do you get a one-on-one attention?

No!

These places will usually have big hall/room where in the speaker(teacher) would stand in the one end and would be taking classes with the help of a mike. What would be the outcome when this is the scenario?

There is no individual attention. People might get picked up at random for answering the question and most of the time, you may not get the opportunity despite knowing the answer. If stars aren’t lucky that day, you may be asked to answer wherein you wouldn’t have even heard the question properly.

What are the advantages of learning from home?

1. Your concentration is not diverted.
2. As a result of point 1, you tend to grasp the subject faster.
3. Saving in travel/commute time.
4. As a result of point 3, your energy levels are intact. You are not exhausted.
5. Saving in money. You may ask how. Click here to find out more.
6. As a result of point 5, you may invest that in acquiring a smart phone or a tab.
7. The combined result of above leads to saving in time, energy and money. What more do you need?


With close to 14.5 million downloads on the Play Store and an impressive 4+ Star Rating, this shows the kind of support and welcome BYJU’s has garnered already.

Some of the advantages of using BYJU’s:

Parental Control – This helps the parents to monitor the progress of their kids on a regular basis. A staggering number of parent’s have admitted that the performance of their kids had improved while studying from home.


Study with Fun: The kids have the option to take part in the quiz and also challenge their friends to play along with them and better their score. You could also see your scores reflecting on a real time in India and across the Globe.


Progress Report: Parent’s would get to see the performance on a real time basis. Hence, they can take preventive measures in advance, in case they see the performance dipping.




Picture Credits: BYJU’s App
Information Sourcewww.patrike.com

My takeaways from this topic:

1. It is not advisable for the kids and the elders to venture out during this time of pandemic unless otherwise required.

2. Kids would feel more comfortable and happy preparing for their subjects at home. Though they get taught by their teachers and parents, an additional coaching would surely go a long way in helping them excel in the subjects.

3. Since experts have prepared and presented the subject in the video format, 10 minutes of video is equivalent to 1 hour of book reading time. This means, subjects can be learnt and grasped faster by the kids making them to read more at a shorter time.

4. The saved time would give the parents the leeway to allow their kids spend the rest of the time on sports/entertainment.

5. A trusted platform is what the kids require. When it allows them to take part in quiz, compete with their friends, these fun quotients would naturally encourage them to do it more often.

6. Parent’s need not worry anymore since the kids are right under their watch. Progress of their kids can be tracked real time giving them the complete peace of mind.

7. Learn. Save Time. Save Energy. Save Money. All these savings can be invested elsewhere making it a win-win situation for all – be it the Students or the Teachers or the Parents…

I would like to know as to why you think ed-tech is essential for children. You may take this small survey by clicking the survey below which would hardly take a minute to complete.

Growth Hack - How to Grow Instagram Followers Organically?

Growth Hack - How to Grow Instagram Followers Organically?

1. Research Your Audience

Content should be at the forefront of your strategy, but not every content can gain the traction you desire. Therefore, your content should respond to the demands and interests of the audience that you want to attract. This is where research comes in.
The accounts that currently follow and engage with you are a good point of departure. Take a look at the contents they like, their active time, and the accounts they follow. Then, take a look at accounts with high followers and engagements. These can be accounts that you aspire to be, your competitors, or influencers. Instagram profile analytics can give you a hand in finding the top posts, locations, hashtags, and other metrics that will guide you to gain more engagements and followers.

2. Interact with Instagram Profiles that Share Similar Brand Personalities

Chances are, you are not the only account on Instagram that adopts a certain style in speaking and posting, or targeting a certain market. These other accounts can be your competitors, but some of them can also be your partners. Do not be afraid of reposting artists that embody your brand and mentioning them for credits. Like and post clever comments on celebrities that post content you think your followers would also like. This small effort is a good way to get discovered by people who would like your content as they like these other accounts’ content that is similar to yours.

3. Use a Variety of Hashtags

Hashtags are an important element of discovery. The more impressions you receive from hashtags, the better your hashtags are at reaching new people. You can take advantage of Instagram hashtag analytics to analyze the performance of hashtags you want to choose and optimize your hashtag usage. However, do not stumble with common hashtag mistakes that raise your impressions without gaining followers or engagement. A mix of different hashtags can help you reach more audiences, especially those who are searching for content like yours.

4. Select Best Time to Post on Instagram

To amplify the impact of your content creation efforts, you should strategically select the best posting times to maximize reach and engagement. However, there is no one size fits all answer to that conundrum since it is usually industry-specific. The best way to find out the best posting time for you is a combination of analyzing your own, your competitors, and your industry’s activities. To do this, utilize Instagram profile analytics to find and cross-reference the best times to post and the best time for engagement. This way, you can have an edge over knowing when to capture the most attention from the audience you are targeting.

5. Collaborate

The easiest way to gain traction on your Instagram is by collaborating with other Instagrammers with larger audiences. This could be influencers, celebrities, experts, or other brands that do not directly compete against you. The method most often explored is by way of endorsements or social media campaigns, but this is not the only way. You can also collaborate by experimenting on other Instagram features, such as creating Instagram Live talk shows or co-creating content that focuses more on entertaining and educating the followers rather than promoting your Instagram Business.
NOTE: As I am a part of "Born On Instagram", I will also be coming up with my own post sometime by next month wherein I would be combining the experience and learning points of my 3 months training session with Instagram.
Article Credit : By Bradian Muliadi on Analisa.io

Look at the brighter picture with TikTok

Social media platform has always been powerful since it could take the content to the end user in no time. We felt the actual power of it during this Covid19 lock down. This brought lot of brands and celebrities to come up close to their viewers/supporters. People who did not use social media that much in the past have also started using it for close to 8-10 hours a day. Information was passed effectively.

This is where I began to start using TikTok.

If you have heard about the brand earlier, which I am sure you did, you wouldn’t ask me the reason as to why I decided to start using it. I found this platform not only entertaining but at the same time was more socially responsible. For those who did not knew as to what they did during this lockdown, these were some of the activities they did which made a real difference during this testing times.

1.       #GharBaithoIndia – A one stop shop for all the information related to Covid19 which includes the likes of Prime Minister of India and other celebrities. When you have established a channel, which gives you only the genuine information, there is no way that you would be misled. This ensures that the users were always provided with the right information, all the time.

2.       Cash Donation – Yes. The brand has donated a staggering INR30 Crore to the PM Cares relief fund which would go a long way in fighting the virus in an effective way. Any donation be it in cash or kind is the need of the hour and they did that just at the time when it was crucial. This shows how much the brand loves our people and the country.

3.       The brand has also donated equipment to help fight the virus. This includes 400,000 hazmat medical protective suits and 200,000 masks to protect doctors and front line medical staffs in India. The value of this donation is pegged at INR100 Crore.

4.       The #MatKarForward activity which they did in by collaborating with Virat Kohli, Kriti Sanon, Ayushmann Khurrana and Sarah Ali Khan has also helped to a greater extent to stop the spread of misinformation.

5.       Their #FightTheDarkness campaign garnered close to 700 million views in less than 12 hours of being executed on 5th April.

6.       The ‘Kheloge Aap, Jeetega India” quiz was launched to raise awareness and strengthen fight against Covid-19. This saw participation from all quarters with great enthusiasm.


So, when you get to sit at home and enjoy the content in the social media platform like TikTok, it is highly imperative that they did something out of the box for the greater cause. This is what they did that impressed me and made me to decide to continue using them. 

Kaali - Season 2 and other Originals : Only on ZEE5

Spending this summer holidays just got better for the kids. ZEE5 is back with Kaali Season 2.

When the content is engaging, it invariably invokes interest among the viewers. If you have watched Season 1, you would be waiting eagerly for the release of Season 2. I was no exception. It was a while ago, I shifted my patron from television to OTT. I did this for few reasons:

1.       Ad Free content
2.       Interesting content
3.       Not repetitive content
4.       Performed by leading artists
5.       Not a lengthy one(mega serial)
6.       Keeps us guessing until the next episode is released
7.       More realistic and thrilling

When I saw the Trailer, I was overwhelmed.

Why?

Firstly, it is the content. Though the trailer runs less than 3 minutes, it has already evoked interest in me. The emotions shown by various artists look so original. When you see something which is as good as a real one, you certainly wouldn’t want to miss it. Will you?

The story is set to happen in Kolkata in 2018. It begins with a confrontation and subsequently, opening the fire where Kaali kills a goon.

Source: An OTT platform ZEE5.com

Who was she?
Why did she kill a goon?
Who was she running from?
What is the secret she is guarding?
The scene moves to the next one wherein there seems like a gang war/shootout. Who are these men and why do they kill each other?

The story moves past to 2020. The place this time is Ashok Nagar. She looks transformed now and was taking care of a physically abled person. Now a question arises.

Who is this person?

The shoot outs continue since she is seen with a revolver.

 Why should she have a revolver with her all the time? Then comes a twist in the tale which says “A mother will fight against all odds”

Source: An OTT platform ZEE5.com

Does that mean she is fighting all out to save her kid?
If yes, who is this kid?
What did he do in the past?

When you get to see something of this genre wherein a mother comes to the rescue of her son, you would know for sure that there is something you wouldn’t want to miss. While the goons usually intimidate others, looks like they have stepped on the wrong wire since this mother is not going to give up until she gave her full fight. Though she is up against some of the powerful forces, it has not dampened her spirits. She could go to any extent to ensure that her kid is safe and no harm comes to him.

I have seen many originals in the past but this one surely stands apart due to its unique content and the way it is pictured. For other contents about ZEE5 Originals, you can visit my site.

What I have discussed here is just one of the many originals which ZEE5 has to offer. You can watch such captivating content on their platform. If at all you are looking for the content which is good, engaging and captivating, you have to visit ZEE5 Originals.