Press Release : Honda educates 1.2 lac people across 160 Indian cities during 32nd National Road Safety Month


New Delhi, February 23, 2021: This 32nd National Road Safety Month (18 Jan – 17 Feb 2021), Honda 2Wheelers India took forward the ‘Sadak Suraksha Jeevan Raksha’ theme set by Ministry of Road Transport and Highways (MoRTH) with its month-long special road safety awareness drive. 


Honda reached out to 1.2 lac kids and adults during the 32nd National Road Safety Month. Honda collaborated with several RTOs, Traffic Police Departments, Government Health Departments, Industrial Training Institutes, schools, colleges, corporates and its over 6,300 sales and service touchpoints to drive awareness on road safety well beyond the metros.


Across India, Honda conducted road safety awareness activities, ranging from 97 road safety promotion rallies and 4 walkathons in 58 cities. In North east, Honda inaugurated its 7th SDEC at Guwahati, Assam in association with Assam Transport Department. In South, Honda’s safety team trained Police officials at Trichy; while in West region, Government doctors from Thane Health Department learnt about their road responsibilities. Harnessing the power of digital, Honda safety instructors imparted 300 digital Honda Road Safety e-Gurukul trainings to over 50,000 people.

Honda’s 12 adopted Traffic Training Parks digitally trained 22,000 kids & adults of 183 schools, colleges & corporates.


Additionally, over 9,600 learner license applicants and traffic rule violators were given classroom trainings on traffic rules & road discipline at Honda’s 5 Safety Driving Education Centres (Visakhapatnam, Vijayawada, Una, Ranchi, Bangalore) & 3 traffic parks (Karnal, Trichy, Coimbatore).


Elaborating on Honda’s biggest ever month long road safety promotion initiative, Mr. Prabhu Nagaraj – Senior Vice President, Brand & CommunicationHonda Motorcycle & Scooter India Pvt. Ltd. said, “Being a corporate in mobility business, Honda is not only committed to produce safe products but also to keep people safer on roads. This 32nd National Road Safety Month, Honda family took the lead to spread the message of Sadak Suraksha Jeevan Raksha to 1.2 lac road users of all age groups – from school and college children, to first time licence applicants, from bus drivers to pedestrians. In future too, we will continue to sensitize people across cities pan India.”


5000+ kids and adults of Delhi learn with Honda:

During the 32nd National Road Safety month, over 2800 kids and adults of Delhi learnt about 7 key areas (Good Samaritans Law, Motor Vehicle Awareness Act, pedestrian safety awareness, golden rules for road safety, road engineering, training for school bus drivers, vehicle health check-ups & documents) at Honda’s 2 adopted traffic training parks at Baba Kharak Singh Marg & Roshanara Bagh.  


Focussing on road safety understanding of next generation of riders, Honda 2Wheelers India also conducted digital road safety trainings for 2,300 students of various 10 colleges under Delhi University (D.U), Delhi Technological University (D.T.U), Jawaharlal Nehru University (J.N.U), Guru Gobind Singh Indraprastha University.

Additionally, Honda 2Wheelers India in association with Delhi Traffic Police organized a digital road safety quiz for 508 school children of more than 50 schools in the Capital. Honda safety instructors also actively participated in road safety walkathons and two-wheeler women rally of Delhi Traffic Police. Appreciating Honda’s efforts in making Delhi road safer, Delhi Police felicitated Honda with an appreciation award for participation in road safety activities.


Honda’s legacy in Road Safety promotion:

Since 1970, when Honda became the first automobile manufacturer to provide safety education, its vision of “Safety for everyone” has now expanded to 41 countries worldwide. In India too, Honda was the 1st two-wheeler manufacturer to promote road safety education. In its 20 years, Honda has provided safety education & training to more than 39 lac individuals across its 12 adopted Traffic Training Parks (TTP) 7 Safety Driving Education Centers (SDEC), all 1000+ Honda dealerships across India and through regular camps in schools, colleges, societies & corporates. In addition to this, Honda has also sensitized has over 3 lac individuals through its digital road safety initiative - ‘Honda Road Safety E-Gurukul’.



For more information, contact public.relations@honda2wheelersindia.com

Press Release: Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March!


New Delhi, 25th February 2021: The much-awaited 6th edition of Dineout Great Indian Restaurant Festival (GIRF), India’s largest restaurant festival, is all set to be held from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. During the festival, the brand will offer flat 50% off on restaurant bills at a host of leading restaurants including JW Marriott, Radisson, Mainland China, Punjab Grill, Oh Calcutta, The Irish House, The Great Kabab Factory, Mad Over Donuts, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more. 

Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March!

  • Guaranteed flat 50% off at more than 10,000 restaurants, across 20 cities

  • Early access, 50% off on membership and assured cashback with Dineout Passport

  • Existing HDFC Bank Credit Card users get additional 15% off using Dineout Pay

As the industry gets back to normalcy after a year of shutdown and loss of income, Dineout aims to bring back users to dine out again with GIRF and help elevate the restaurant industry back on its feet stronger. To spread the cheer among its users, Dineout has also launched a new brand campaign “Dineout Par Dekho” that tells consumers about the real 50% off deals, which is unlike any other deals available in the market. The campaign is based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh.

To make their offering even more lucrative, Dineout has partnered with HDFC Bank, InterMiles and Kingfisher. From cashback on buying deals to offering an extra 15% off (over and above the 50% off) using existing HDFC Bank Credit Cards, users can get a massive 65% off on their bills! InterMiles users can earn 1 InterMile for every Rs. 40 spent via Dineout Pay.

Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder - Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!” 

This is our 4th edition in the row partnering with Dineout for their Great Indian Restaurant Festival. Dining out is an important category for us where our existing cardholders frequently use our services on a large scale. Our partnership with Dineout is like a glove that fits perfectly ensuring a growth for both the brands and making users the ultimate winners from this association!” says, a spokesperson from HDFC Bank. 

Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “The 2021 edition of GIRF is our third consecutive year of an immensely successful association with Dineout, which over the years have helped us create a robust presence for InterMiles as a location agnostic Dining rewards currency. In the last few months we have also strengthened the Dine platform on the InterMiles App where our members can earn & redeem miles as well as leverage InterMiles as a currency to secure additional savings on dining bills at over 10,000 restaurants across India, over and above Dineout offers. We are encouraged by the revival of the F&B industry and hopeful that our differentiated value proposition will make InterMiles the most preferred Dining Rewards destination for our members on an everyday basis


Speaking on the association, Gurpreet Singh, Head, Marketing, United Breweries Ltd said. “We are delighted to have Kingfisher associated with Dineout’s Great Indian Restaurant Festival and sponsor their beverage category. With unmatched deals on food and beverage, we look forward to keeping the good times flowing for our patrons. This is a perfect time to make the most of some great deals and enjoy the good times with limitless options

Dineout has a legacy of having organized 5 successful editions of GIRF since 2017. Last year, Dineout seated 5 million diners and generated 550Cr revenue for their restaurant partners. It also helped its participating restaurants garner higher revenue than the usual days. They are optimistic about this year’s addition too with dining out being one of the prime forms of entertainment and being profitable for the restaurant industry. 

Check out Dineout’s “no conditions” brand film for GIRF 2021 here: https://www.youtube.com/watch?v=YhunbvSPL5Y&feature=youtu.be

About Dineout

Dineout is India’s largest dining out and restaurant tech solutions platform in B2C and with inresto in the B2B front, processing more than 100M diners and $900M worth of transactions for its partner restaurants across its network of 50,000 restaurants in 20 cities, providing a collective savings of more than $100M on restaurant bills annually. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain and Vivek Kapoor, Dineout is a pioneer in Contactless Dining with the easiest way to discover the best restaurants in the city, save time & hassle by booking a table in advance, get discounts, enjoy 1+1 privileges on Food, Drink & Buffets through Dineout Passport, as well as earn instant discounts on every restaurant bill payment via Dineout Pay. For more information, please visit – https://www.dineout.co.in/ 

Accor's Winter is the new Summer Offer


Summer is when, most of us would prefer to go out, mostly to hill stations or places of interest. This is coupled with the holidays which the parents wanted it all through the year, waiting for the day to appear. It is a kind of relaxation which both - Kids and the Parents seek. 

Where do you usually go?
How do you make the booking?
What sort of benefits would you get?

These are some of the questions which we would have to consider since each and every step mentioned above plays a vital role as it involves Time and Money. When I was browsing the web, I stumbled upon 
ALL - Accor Live Limitless. This is a unique program which makes you earn rewards during your stay, fine dine or even when you wanted to grab a drink. 

You might now ask.

Why Accor?

Accor is one of the leading chain of hotels in the World which has brands like Mercure, Novotel, IBIS among others, you could pick your stay depending on your budget.

Most importantly, they strictly follow the "ALLSAFE Program" wherein stringent cleaning standards and operational procedures are followed. The brand takes the health, safety and well-being of their staffs, guests and partners seriously. They also have a "ALLSAFE Officer" a senior manager from each hotel who ensures these measures are carried out, effectively.

Now that the location, safety and budget is taken care of, let us move on to the Winter Offer.

What do you get from this?

30% Off on Stay and Dining Experience
Complimentary Breakfast
Discount on Dining even when you are not staying the hotel overnight
Offer is valid from 16th Jan until 11th may,2021. Book a stay before 31st March,2021.
Terms - You need to be a member of ALL and the offer is valid across properties in India, Srilanka, Middle East, Africa and Turkey.

With over 12 brands across these locations, 400 hotels are participating in this offer which includes 100 spas and 400 restaurants.

Now you would feel Limitless when you wanted to explore Travel, Taste, Feel the Wellness and Vibes.

What are you waiting for??

Book Review - Hinduism : Spirituality For Leadership & Success


Title - Hinduism : Spirituality For Leadership & Success
Author - Pranay
Genre - Spirituality
Publisher - Fingerprint! Publishing
ISBN - 978-93-9039-198-1

Sources from Mahabharata & Ramayana:

Bhishma says leadership should be wisdom led & NOT ego led. Same in case of mysticism too. Perfect example is Lao Tzu who emphasised on egolessness, wisdom among others.

What makes Ram, a “Maryada Purushottom”?

Do you know what did Steve Jobs asked his chief designer - Jonathan Ive? Hint: It is related to vision.

Sacrifice of Personal Ego as per Santana Dharma or Hindu Knowledge or even in Jainism & Buddhism is the greatest sacrifice among all. I certainly can’t disagree to this fact as we have seen the rise and fall of empires, just because of this ego. 

Each chapter has a gist called LESSON. Kindly read it. Do not skip it. Those are some powerful words which penetrates deep into your mind & soul. 

If you think that there is only one Gita which is Bhagavadgita, you’re wrong. There are others like:

Ram Gita 
Uddhav Gita
Ramana Gita
Purjan Gita 
Anu Gita
Avadhut Gita
Ashtavakra Gita and many more.

Difference between East & West - is well explained in the 2nd chapter of the book. 

Though I liked all the chapters in this book, I would recommend some of them like Key to Team Spirit, Fearlessness, Teamwork, Compassion, Self belief among others.

Having read his other book “VEDANTA”, I simply couldn’t resist reading this. The cover design was exemplary as it featured the Prime/First God - Lord Ganesha. The color and the pattern used in the cover design is mesmerizing. 

This book also consists of 21 chapters but each and every one is a lesson in itself. There are so many takeaways from this book but if you think that this is it, hold your breath. Pranay had also authored other books like Buddha, Vivekananda, Gita. Don’t you already feel excited and enthusiastic to grab at least one of them, if not all??

This book is available on Amazon

Book Review - VEDANTA: Spirituality For Leadership & Success


Title - Vedanta : Spirituality for Leadership & Success
Author - Pranay
Genre - Spirituality
Publisher - Fingerprint! Publishing
ISBN - 978-93-9039-101-1

This book is an absolute stunner since it deciphered as to what Vedanta is all about. This has made cleared various questions that were lingering in my mind over a period of time. This includes:

Why is pure & divine consciousness required?

Why is sharing very important with regards to Vision?

Who is GOD according to the Sanatan Dharma of Hinduism?

When does self faith & inspirational power accumulate within you?

How to overcome psychological fear? to name a few. You need not have to worry since you would find answers for all these and many other questions in this book.

If you think Vedanta is associated with one religion, you’re wrong. It is about realizing our ultimate state of being, which is achieved in the state of pure freedom of perception. How rightly said..

“Don’t live in the ignorance that your thoughts are your ultimate reality”. Don’t you agree to this?

Two prongs of Vedanta. Why “I” should be avoided and how if it is coupled with ego is a disaster.

Do you know?
Sadhbhavana & Sahacarya is all about fellowship & belonging to a common human family

A leader is a collaborator & should not impose his ideologies nor to be treated as an individual. Importance of team work.

I was also pleasantly surprised to see some of the concepts finding its mention in this book. Some of them are given below:

Chakravartin = World Conqueror = Conquering our negative parts & emphasizing the positive

Apple = Beauty & Creativity.

What we think = what we do = what we say

Jung, Freud talks about us being the part of the collective dream of entire humanity during our subconscious/ unconscious level.

The importance of patience is explained well.

My overall impression about this book is “unputdownable”

This book is available on Amazon

Press Release - Honda 2Wheelers India digitally educates 23,000+ NSS volunteers on road safety


Gurugram, 15 February 2021: Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced that its road safety training ‘Honda Road Safety E-Gurukul’ has successfully empowered over 23,000 National Service Scheme (NSS) volunteers across India on staying safe on roads, that too digitally, from the safety of their homes.


Across India, Honda’s specialized road safety instructors digitally trained the National Service Scheme (NSS) volunteers aged 16 years + on the important aspects of road safety. Noteworthy, that in just 8 months beginning June 2020, Honda reached out to the NSS volunteers of over 200 colleges of 13 universities across 30+ towns & cities of India - From East (Dhanbad, Sambalpur, Medinapore, Gaya, Durg) to West (Ahmednagar, Nashik & Pune); North (Bilaspur, Gurugram, Udaipur, Delhi) to South (Kannur, Trivandrum, Calicut, Ernakulam, Thrissur).


Speaking on this milestone achievement, Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, For 20 years, Honda has been aggressively working in India towards its vision of ‘Safety for Everyone’ on roads. We respect the grit of NSS volunteers across the nation who continued serving the society even in the challenging times of COVID-19. To enhance their safety & inculcate safer riding habits, Honda has digitally trained more than 23,000 NSS volunteers of over 200 colleges in just 8 months. With this initiative, Honda aims to sensitize all type of road users, be it existing or new riders, pedestrians or pillions of their responsibility on roads.”


Keeping it informative yet engaging, Honda’s road safety instructors conducted a 2-hour long Road Safety Webinar based on a mix of theory, videos & case studies.

NSS volunteers were given understanding of road safety rules, signs & markings (difference between mandatory, cautionary & informative signs; yellow, white or double lines) and traffic lights & signals (stop, move, left turn, right turn, go straight or slow down).


The volunteers were also briefed on how they can pro-actively avoid road accident injuries by scientific techniques like the correct driving/riding posture, importance of wearing a seatbelt or helmet and riding gears.


Further, Honda’s safety instructors also educated the NSS volunteers on road sharing manners (sticking to your lane, use of bicycle tracks & footpaths by bicycle riders & pedestrians).


Fully understanding that road safety begins before a rider begins his ride, Honda’s trainers also explained about the major checks before they start to ride/drive and also vehicle maintenance tips.


Honda’s vision of “Safety for Everyone” since 1970:

50 years ago, Honda was the first automobile manufacturer to start road training globally. In India too, Honda was the 1st two-wheeler manufacturer to spread road safety awareness. Since its inception in 2001 till now, Honda’s road safety instructors have empowered over 38 lac Indians on road safety.

Daily trainings are held across Honda’s 12 adopted Traffic Training Parks (TTP), 7 Safety Driving Education Centers (SDEC). Further to this are the regular awareness trainings in schools, colleges, societies & corporates. Not only this, 1000+ Honda dealerships across India impart pre-delivery safety advise (PDSA) to every new customer. Every Honda dealership also improves the risk-prediction ability of riders on roads with the virtual riding simulator.

As a next step in the new normal, Honda started the digital initiative - Honda Road Safety E-Gurukul’ in May’20. A big success, this digital initiative alone has sensitized 2 lac+ Indians in over 185 towns on the importance of being aware and responsible road users.

For more information, contact: public.relations@honda2wheelersindia.com