Press Release | Cellecor Strengthens South India Presence with LOTS and Sonovision; Targets INR 100 Crore Annual Business

 New Delhi, 02 September 2025: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, today announced its partnership with LOTS Wholesale Solutions and Sonovision Electronics Private Limited, two of the most trusted retail chains in South India. Through these strategic alliances, Cellecor is targeting ₹100 crore in annual business from the region.

 

LOTS Wholesale Solutions operates a strong network of 137 stores across India, bringing unmatched reach and modern wholesale infrastructure. With its robust logistics backbone and membership-based model serving over 100,000 registered members, LOTS will play a crucial role in scaling Cellecor’s presence in South India. The partnership is expected to contribute ₹50 crore annually, driven by greater availability of Cellecor’s Smart TVs, sound systems, wearables, and home appliances across LOTS’ extensive retail footprint.

 

 

Sonovision Electronics Private Limited, established in 1969, is the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With more than 75 outlets across 26 cities, Sonovision has built a reputation for offering a wide portfolio of electronics from Smart TVs to air conditioners, refrigerators to home appliances backed by attractive finance schemes and reliable after-sales service. By leveraging Sonovision’s deep-rooted retail presence and customer trust, Cellecor expects to add another ₹50 crore in annual business from this partnership alone.

 

Commenting on the expansion, Mr. Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited said, “South India is one of the most vibrant and fast-growing markets for consumer electronics. Partnering with LOTS and Sonovision Electronics Private Limited allows Cellecor to strengthen its retail and wholesale presence, ensure accessibility across key cities and towns, and achieve our target of ₹100 crore in annual business from the region.”

 

This expansion further reinforces Cellecor’s strong offline network, which already spans 65,000+ retail touchpoints, 1,800+ distributors, 2,000+ service centres, and 8 exclusive brand stores across India, as the brand continues its mission of making advanced technology accessible and affordable to every household.

 

About Cellecor Gadgets Limited

Cellecor Gadgets Limited's journey in the electronics device business, and selling products in its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, Home and Kitchen Appliances, and more outsourced from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more. 

 

The securities of the Company are listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR 

For more information, visit: https://cellecor.com

 

For Media Queries: 

 

Bindu Gupta, Chief Finance Officer | finance.head@cellecor.in  

 

Shriya Narayanan 

+91 85271 67118 | shriya.narayanan@adfactorspr.com

 

Mahak Devgan

+91 82992 03057 I mahak.devgan@adfactorspr.com

 

Press Release - Twin Strings Live in Delhi – One Night, Endless Memories | Piano Man, 6th September 2025

 5 Reasons Why You Can’t Miss Twin Strings Live at The Piano Man, Delhi

Delhi’s music lovers, mark your calendars! Popular band Twin Strings is all set to light up the stage at The Piano Man, Delhi on 6th September 2025.

Known for their soul-stirring originals and unique renditions, the band has built a loyal fanbase across the country – and this intimate gig promises to be one for the books. Here’s why you shouldn’t miss it:

1. A Sneak Peek into Their Upcoming EP Karwaan

The show, titled Twin Strings – A Karwaan with Friends, will feature unreleased tracks from their much-anticipated Karwaan songs. Be among the first to experience the new music live before it officially drops.

2. A Homecoming Vibe in the Heart of Delhi

Twin Strings began their journey in Delhi and share a special bond with the city. Catching them live here makes the performance even more personal and electric.

3. Originals That Hit Right in the Feels

From chart-topping tracks like Dhalti Rahe to heartfelt ballads, their originals have connected deeply with fans. Expect a setlist that takes you on an emotional rollercoaster.

4. Renditions Like You’ve Never Heard Before

The band is loved for re-imagining popular songs with their own twist, blending indie, acoustic, and pop in ways that leave the audience spellbound.

5. A Night of Music, Memories & Magic

It’s not just a concert, it’s an experience to sing along, sway to the melodies, and make memories that’ll stay long after the music fades.

 When:  6th September 2025

 Where:  The Piano Man, Delhi

 Time:  8:30 Pm Onwards

Get ready for an unforgettable evening with Twin Strings – Delhi, this one’s for you!

Jacqueline Fernandes unveils Motorola X Swarovski Brilliant Collection

 

NEW DELHI, India, Sept. 1, 2025: Motorola and Flipkart came together to launch The Brilliant Collection at an exclusive showcase at Andaz Delhi by Hyatt, bringing couture sensibility and cutting-edge engineering into a one-of-a-kind runway-meets-reveal experience.

The event featured Jacqueline Fernandes as the showstopper, along with an eclectic mix of creators and personalities such as Revathi Pillai, Shivani Kalra, Vishnu Kaushal, Yuvraj Dua, Niswoman, Khushi Chawla, Shivaditya Bharjatiya, Taanya and more. The evening brought together the worlds of fashion, technology and culture on one stage.

At the heart of the launch was the collaboration itself, with Flipkart and Motorola co-creating a collection that redefines premium tech as fashion-forward, accessible and personal. The Brilliant Collection brings together standout products crafted with Swarovski brilliance. The motorola razr 60 Swarovski Edition, with 35 hand-set crystals on a 3D quilted leather-inspired finish, embodies luxury design. The moto buds loop Swarovski Edition, with Sound by Bose and spatial audio, turn open earbuds into jewelry-inspired accessories that deliver immersive sound and standout style. Together, the collection reflects meticulous craftsmanship designed to shine from every angle.

T. M. Narasimhan, Managing Director, Mobile Business Group, Motorola India

“With the Brilliant Collection, we are proud to celebrate brilliance in its truest form. By combining Swarovski’s timeless artistry with Motorola’s engineering, we’ve created devices that transform utility into wearable confidence. The motorola razr 60 and moto buds LOOP Swarovski Edition are a statement of individuality and a symbol of where fashion and technology converge.”

Shivam Ranjan, Director and Global Head of Brand, Motorola ““We design devices that belong in fashion conversations while delivering cutting edge technology. The Brilliant Collection is a bold step in that direction, bringing together elegance, craftsmanship, and advanced innovation. The motorola razr 60 and moto buds LOOP Swarovski Edition redefines lifestyle technology by turning devices into expressions of style and self-confidence.”

Smrithi, Vice President, Mobile Business, Flipkart “This began as a seed at Flipkart to make fashion-forward technology real for India. With the Brilliant Collection, we are enabling customers to experience technology not only as performance but as a fashion statement. Flipkart makes this fashion-tech innovation accessible to audiences nationwide.”

Kanchan, Vice President, Mobile Business, Flipkart

“At Flipkart, we envisioned and co-created this step because we recognise the growing demand for fashionable tech products in India. The Brilliant Collection captures the spirit of individuality and sophistication, blending Swarovski’s artistry with Motorola’s innovation. It’s a glimpse into the future of premium technology, where style and performance go hand in hand.”

The night symbolised the grandest announcement in tech when it meets fashion, and captured the momentum of India’s premium design adoption. A grand product like this deserves a grand stage, and its debut will be part of Flipkart’s Big Billion Days. With Motorola’s craftsmanship and Flipkart’s scale, the collaboration reframes the phone as modern jewelry and audio as an accessory, without compromising performance or accessibility. The Brilliant Collection will be available exclusively on Flipkart, with sales opening on September 11 at 7 pm.

Hisense Expands South India Presence Through Partnership with Sathya Agencies

New Delhi, August 07, 2025 — Hisense India, a leader in consumer electronics and home appliances, has announced its partnership with Sathya Agencies Pvt. Ltd., one of South India’s largest retail chains. Through this collaboration, Hisense’s range of televisions, air conditioners, and upcoming products will now be available on all 375 Sathya showrooms spread across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Puducherry.

With Sathya’s deep-rooted regional trust and omnichannel reach through its online stores, Hisense India aims to tap into South India's rapidly growing demand for electronics and appliances with latest technology at an affordable price.

“At Hisense India, we are on a mission to make high-quality, technology-rich products accessible to every Indian household. This partnership with Sathya Agencies is a major step forward in that journey. As a brand, we are committed to standing true to our global legacy of innovation while addressing the unique needs and challenges of Indian consumers at an affordable price point. Whether it’s our premium TVs or our energy-efficient air conditioners, we want every product to reflect our promise of performance, value, and trust. With this expansion, we’re not just building a retail network, we’re building relationships. We want Hisense to be a name that’s loved by every Indian family, backed by strong brand storytelling and a consistent customer experience” said Pankaj Rana, CEO of Hisense India.

At Sathya, our commitment has always been to bring the advanced technology to our customers. Our partnership with Hisense India is a significant step forward in that journey. It enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes. We’re confident this collaboration will create immense value for our customers across South India, and we look forward to building a strong, long-term relationship with the Hisense team” said Johnson Asaria, Managing Director, Sathya Agencies Pvt. Ltd.

Hisense India has also taken significant strategic steps in recent years to reinforce its commitment and presence in the Indian market. The company has partnered with EPACK Durable to set up a state-of-the-art manufacturing facility in India dedicated to producing air conditioners and home appliances using the brand's proprietary technology and design expertise, alongside supporting the government's Make in India initiative.

To enhance customer satisfaction beyond the point of purchase, Hisense India has joined hands with Reliance resQ, the service arm of Reliance Retail. This partnership enables nationwide after-sales support through a vast network covering over 19,000 pin codes, ensuring a seamless and reliable customer service experience that meets the highest standards.

About Hisense India

Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. The brand offers a wide range of high-quality, technologically advanced products including televisions, air conditioners, refrigerators, and washing machines. Hisense is committed to providing innovative solutions that enhance everyday living. Globally present in over 160 countries, Hisense holds the No. 1 position in the 100” TV category (Source: Omdia 2023–24). In India, Hisense is focused on building a robust local presence through manufacturing partnerships, customer-centric service, and strong retail collaborations.

 

Website: www.hisenseindia.com

About SATHYA

SATHYA Agencies Pvt. Ltd. is one of South India's most respected consumer electronics and home appliances retail chains. With over 375 showrooms across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, and Pondicherry—including the acquisition of Unilet in Karnataka—SATHYA has built a solid reputation for reliability, customer service, and wide product selection. Backed by more than 3,000 employees, robust warehousing, and a seamless omnichannel experience through its online portal. SATHYA is poised for continued growth as it sets its sights on a turnover of ₹10,000+ crores by FY 2028.

Website- www.sathya.store

 

Celebrate Raksha Bandhan with Premium Hampers from The Ashok, New Delhi

Celebrate Sibling Love in Style: 4 Premium Rakhi Hampers from The Ashok, New Delhi

This Raksha Bandhan, let’s go beyond the usual.

To rejoice in this occasion, The Cake Shop, The Ashok, New Delhi, has created premium Rakhi

hampers—warm and indulgent hugs, wrapped in luxury and finished with a bow of tradition.

Thick rich, melt-in-your-mouth ghewars, classic laddoos, and handcrafted Indian sweets,

thoughtfully curated in elegant boxes to hold the love and bond siblings share.

So this year, skip the predictable.

Gift a premium moment. Create a precious memory.

1. Rajasthani Rujhaan – Tradition in Every Bite

Rs. 500 + GST

Big on nostalgia and easy on the wallet, this little box of joy captures the rich taste of Rajasthan’s

festive favourite ghevar. With four mini ghevars in assorted flavours, it’s the perfect way to

sweeten up your Rakhi ritual without going over the top.

Includes: 4 mini Ghevars (approx. 150 gm each, assorted flavours)

Best for: That sibling who still remembers childhood fairs and festive sweets from nani’s kitchen.

2. Sneh Bandhan Box – A Nutty Affair of Affection

Rs. 1,750 + GST

Wholesome meets indulgent in this festive favourite. Packed with besan laddoos elevated with

pista, badam and cranberry, crunchy floured makhana, and crispy shakarpare, this box blends

nourishment with nostalgia.

Includes: Pista, Badam & Cranberry Besan Laddoo, Floured Makhana, Shakarpare

Best for: The health-conscious sibling who still can’t say no to laddoos.

3. Paramparik Mithaas Box – Tradition Wrapped in Decadence

Rs. 2,400 + GST

Royal, rich, and deeply rooted in tradition, this hamper is the definition of festive luxury. Think

Kaju Katli, Badaam Laddoo, and Kaju Tohfa, paired with masala kaju and shakarpare for just the

right mix of sweet and spice.

Includes: Kaju Tohfa, Badaam Laddoo, Kaju Katli, Masala Kaju, Shakarpare

Best for: The sibling who loves a grand gesture; rich in taste, richer in meaning.

4. Mithaas Bhara Hamper – A Festive Treasure Chest

Rs. 2,700 + GST

Overflowing with love (and flavour), this beautifully packaged hamper is made for those who

want to go all out. With mini ghevars, masala cashews, namakpare, shakarpare, and flavoured

makhana, every bite is a celebration.

Includes: 4 Mini Ghevars, Masala Cashews, Namakpare, Shakarpare, Flavoured Makhana

Best for: The sibling who lives for variety, bold flavours, and festive drama.Available now till 10th August 2025

Venue: The Cake Shop, The Ashok Hotel, New Delhi

Price Range: Starting from Rs. 500 + taxes

Whether you’re gifting across cities or hand-delivering it with a smile, The Ashok’s Raksha

Bandhan hampers are more than just festive treats; they’re edible emotions. Handcrafted with care,

wrapped with elegance, and rooted in Indian tradition, these hampers are your chance to say:

"You matter. You always have. And this box? It’s just a delicious reminder.

"

Because in the end, some relationships deserve more than just words. They deserve flavour, heritage and a little sweetness that lingers long after the real bite.

WinZO Scales Global Center of Excellence with AWS to Supercharge India’s Gaming and Interactive Entertainment Ecosystem

 WinZO Scales Global Center of Excellence with AWS to Supercharge India’s Gaming and Interactive Entertainment Ecosystem

The collaboration will empower 2,000+ startups with mentorship, cloud tools, and access to global opportunities with AWS

INDIA, August 05, 2025—Amazon Web Services (AWS), an Amazon.com company, today announced that WinZO, India’s largest vernacular social gaming and interactive entertainment platform with more than 250 million active users, is scaling its Global Center of Excellence (GCoE) with AWS. WinZO launched the GCoE, one of its flagship initiatives, in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, in November 2024. 

In collaboration with AWS, WinZO’s GCoE will build a dedicated platform to empower entrepreneurs in India’s interactive entertainment industry to discover new pathways for growth and scale, leveraging the transformative potential of generative artificial intelligence (Gen AI). Through the GCoE, WinZO will leverage AWS Gen AI solutions to help game studios across India build and scale their games faster and more effectively while upskilling local gaming talent with AWS cloud mentoring and training. This initiative will drive innovations like new game engines to design virtual worlds, nurture more immersive and safer gaming experiences, and increase the competitiveness of India’s gaming industry. 

Generative AI Innovation for Gaming

India’s gaming industry is on a steep growth trajectory, projected to expand from US$3.7 billion in 2024 to US$9.1 billion by 2029. Globally, gaming is a US$324 billion industry, larger than movies and music combined, making this a pivotal opportunity for India to scale its digital footprint. Gen AI, meanwhile, is reshaping the industry by accelerating content creation, personalizing experiences based on player choices, and accelerating the use of regional languages and vernacular content. 

To help gaming companies innovate and grow using the latest Gen AI and other cloud services on AWS, WinZO’s GCoE cohorts will use technologies like Amazon Bedrock; a fully managed service designed to simplify the development, deployment, and scaling of Gen AI applications; to build a customer support platform offering instant translations in 12 languages through AI assistants. The platform answers player queries, resolves potential issues like progress not saved, and provides game tips like level completion strategies. It ensures fast, localized, and always-on support for players across India. Using Amazon Bedrock, the GCoE will also help developers test their games faster and more efficiently compared to traditional methods, like manual playtesting, which are labor-intensive, shortening content development cycles by up to 25%. The new game test solution will employ advanced automation, data analytics, and statistical modeling to test and ensure the quality of games.

Another key area of collaboration under the GCoE involves the use of Amazon SageMaker; a fully managed service to build, train, and deploy machine learning (ML) models to help game developers personalize user experiences by recommending tailored content and game modes based on individual player behavior and preferences. For example, a casual player who enjoys puzzles may be shown new brain games, while a competitive user is recommended fast-paced multiplayer tournaments, creating a dynamic, personalized journey for every gamer.

Upskilling to Evolve

To drive innovation and stay ahead in the fast-evolving gaming sector, WinZO promotes continuous learning and technical excellence through the GCoE. WinZO offers employees and game developers associated with the GCoE free structured training programs through AWS Training and Certification, helping game developers to harness Gen AI to drive innovation, enhance gameplay, and deliver more personalized player experiences. Members and partners of the GCoE will also benefit from the AWS Skills to Job Tech Alliance in India. This alliance brings together AWS customers, partners, government bodies, workforce development organizations, and educational institutions to address skills gaps and prepare learners for in-demand tech jobs. With 87% of organizations citing skills shortages as a key barrier to digital transformation, employers increasingly struggle to identify, recruit, and retain cloud-skilled talent. By fostering a future-ready workforce, WinZO’s collaboration with AWS will not only strengthen India’s interactive entertainment industry but also position the country as a global hub for gaming talent.

Growing India’s game tech startup community 

Beyond skilling, WinZO’s GCoE will offer support to early-stage Indian gaming startups through various AWS accelerator programs. This collaboration offers young game companies cloud credits, expert mentorship from AWS and WinZO partners, go-to-market support, and targeted workshops on AI, ML, and data to bring their gaming ideas to life. Earlier this year, WinZO anchored the Gaming Pavilion at Startup Mahakumbh 2025, spotlighting Indian game developers, conducting investor pitch sessions, and hosting panels on fundraising and scaling. With a portfolio of 100+ Made in India games available in 15 languages, WinZO is uniquely positioned to integrate AWS’s skilling and Gen AI capabilities with the evolving needs of India’s gaming and game developer ecosystem. WinZO’s GCoE and AWS have launched the first hackathon, WinZO IGNITE, to solve the most pressing tech problems facing the sector. In coming editions, WinZO IGNITE will go global and work with the wider ecosystem to create more enduring solutions. 

“At WinZO, we believe India is poised to lead the next wave of global gaming innovation by leveraging its true strengths – youth, creativity, and scale,” said Paavan Nanda, Co-founder of WinZO. “Through our Global Center of Excellence, and in collaboration with AWS, we’re building a platform that empowers developers to create immersive, safe, and inclusive gaming experiences using generative AI. This initiative is unlocking opportunities and showcasing the potential of India’s digital economy to the world.”

“India’s gaming industry is thriving on the cloud, and WinZO is a trailblazer in harnessing generative AI to reimagine gaming experiences at a global scale,” said Satinder Pal Singh, Director, Solution Architecture, AWS India and South Asia. “WinZO’s long-term collaboration with AWS to scale its Global Center of Excellence is not only accelerating innovation in entertainment and personalized gaming but also strengthening India’s position as a global talent and technology hub.”

About Amazon Web Services (AWS) India Services Private Limited 

AWS India Private Limited undertakes the resale and marketing of AWS Cloud services in India.

About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 117 Availability Zones within 37 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Chile, New Zealand, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. 

About WinZO

WinZO Games (WinZO) is India’s leading interactive entertainment platform, with over 250 million registered users across India and Brazil. WinZO hosts 100+ third-party casual games in 15 languages and has built a thriving community of 75,000+ micro-influencers, game streamers, and freelancers, primarily from India’s Tier II–V cities. WinZO is also a pioneer in gaming-for-good initiatives, such as Play to Prevent Cancer, which raises funds for early cancer detection and awareness among our users and the gamification of healthcare aimed at identifying niche solutions for preventive healthcare. To learn more about WinZO, visit winzogames.com.

Wonderchef Had Come Up With The Best Rakhi Gifts

 

1.Wonderchef Magneto Blender – Safest Blender in the World

A revolutionary product powered by magnetic drive technology with no exposed blades, ensuring complete safety — perfect for a protective brother or sister. Stylish, safe, and powerful.

MRP: ₹3,999/-

2.Wonderchef Chai Magic – World’s First Automatic Tea Maker

Designed especially for Indian-style tea brewing, Chai Magic lets your sibling enjoy their perfect cup with zero effort. A thoughtful gift for tea lovers!

MRP: ₹4,999/-

3.Nutri-blend Spring – Mixer Grinder & Smoothie Maker (500W)

Compact and vibrant, it comes with unbreakable jars, stainless steel blades, and a recipe book by Chef Sanjeev Kapoor — ideal for smoothie, chutney, and spice lovers.

MRP: ₹2,299/-

4.Chef Magic – All-in-One Smart Kitchen Robot

India’s smartest kitchen assistant that chops, stirs, cooks, and cleans itself. Comes with 400+ guided recipes by Chef Sanjeev Kapoor. A premium gift for the sibling who loves to cook (or wants to!).

MRP: ₹34,999/-

L.N.J. Bhilwara Group to Stage ‘Yugpurush’ in Delhi This August

New Delhi, August 04, 2025: The L.N.J. Bhilwara Group, inspired by the spiritual ideals of its founder Shri L.N. Jhunjhunwala, is set to present Yugpurush , a theatrical production based on the transformative journey of Swami Vivekananda under the mentorship of his Guru, Thakur Ramakrishna Paramahansa. The play will be staged on August 18, 2025, at Kamani Auditorium, New Delhi.

This cultural initiative reflects the LNJ Bhilwara Group’s deep-rooted respect for India’s spiritual legacy, particularly the teachings of Ramakrishna Paramahansa, whom Shri Jhunjhunwala greatly admired.

The performance will commence at 7:00 PM, with audience entry beginning from 6:30 PM at Kamani Auditorium, 1 Copernicus Marg, Mandi House, New Delhi. Entry is free and open to all, on a first-come, first-served basis.

Yugpurush artistically narrates the evolution of one of India’s greatest spiritual leaders through the lens of devotion, guidance, and inner awakening. The play is written by Jayvardhan,directed by J.P. Singh, and performed by the Delhi-based theatre group Rangbhoomi.

About LNJ Bhilwara:

The esteemed journey of the LNJ Bhilwara Group started in 1960, when the Group’s founder, Mr. L. N. Jhunjhunwala established a textile mill in Bhilwara, Rajasthan. The Group has completed more than 63+ glorious years and today the single textile mills of 1961 have expanded into several plants; the Group export earnings comprise 50% of its turnover and has strategically diversified over the period. It stands proudly as a multi-products and services conglomerate in textile, graphite electrodes, power generation, IT-enabled services, power engineering consultancy services, Energy storage solutions & Skill development. LNJ Bhilwara Group is a well-diversified conglomerate and stands as one of India's largest setups on the corporate horizon. The $967 million LNJ Bhilwara Group (www.lnjbhilwara.com), commands 21 production units, is strategically located, markets internationally, and employs over 25,000+ employees globally. HEG Ltd. is the group’s flagship company and has the world’s largest single-location graphite electrode manufacturing plant. The group also owns two hydroelectric projects under Bhilwara Energy Ltd.

 

PRESS RELEASE: TVS Electronics Expands Its Footprint in the Enterprise AIDC Market with a Comprehensive Portfolio of Mobility, Products & Solutions Across India

TVS Electronics Expands Its Footprint in the Enterprise AIDC Market with Comprehensive Portfolio of Mobility, Products & Solutions Across India

● The expansion opens new opportunities for end customers in industries such as manufacturing (automobile/electronics), ports, pharma, retail, e-commerce, q-commerce, logistics and healthcare

● Its AIDC portfolio includes an array of products such as Mobile Computers (HHDs), High-Definition Scanners, Industrial Grade Label Printers, and more

Chennai: TVS Electronics (TVSE), a leading player in offering integrated end-to-end electronic solutions,has announced the launch of its Enterprise Automatic Identification and Data Capture (AIDC) with an aim to make it simple and accessible to everyone. Leveraging its comprehensive range of enterprise-grade

product solutions, TVS Electronics is set to expand beyond its retail offerings and compete strongly in the enterprise AIDC segment, moving beyond its trusted retail offerings.

This move will help Indian businesses digitize operations with affordable, locally supported technology.TVSE’s strong service network ensures quick maintenance, while its end-to-end solutions—from sales to refurbished equipment auction reducing long-term costs. TVS Electronics focus is to introduce practical,

scalable tech that improves accuracy and efficiency in inventory, tracking, and data management. By combining global-grade AIDC tech with India-specific needs, TVS Electronics aims to be a one-stop partner for companies embracing automation. Their approach simplifies digital transformation, making advanced tools accessible to enterprises of all sizes.

India’s track and trace sector is accelerating fast, projected to grow at a strong CAGR of 21.3% by 2030.

This surge is powered by the integration of AIDC technology with smart tracking software, delivering real- time visibility and seamless automation across the supply chain. Logistics operations are becoming more agile, manufacturers gain better control and efficiency, e-commerce fulfillment is faster and more accurate, and warehousing is undergoing a high-tech makeover. Together, these innovations are driving a smarter, connected, and more responsive supply chain ecosystem across India.

TVS Electronics’ AIDC portfolio includes a broad range of solutions designed to meet the demanding requirements of enterprise operations, such as:

● Mobile Computers (HHDs): Handheld devices for seamless mobility and real time data capture.

● Rugged Scanners: Industrial grade wired, and Bluetooth enabled wireless scanners that provide reliability in harsh environments.

● High-Definition Scanners: Precision scanners (HD, HHD, XHD, UHD) for electronics industries requiring barcode scanning below 3 mil size.

● Industrial-Grade Label Printers: Label printers designed for durability, offering 203 dpi/300 dpi resolutions.

● Mobile Printers: Compact, Bluetooth-enabled printers designed for mobile workforces.

● Rugged Tablets: Tablets built to withstand tough industrial environments, enabling better data management and communication in the field.TVS Electronics delivers more than just hardware—it's building a full-fledged automation ecosystem. By integrating with ERP platforms like SAP and Oracle, and leveraging tools such as SOTI for WMS and

MDM, TVSE offers seamless end-to-end solutions that elevate operational efficiency and supply chain visibility. Its approach goes far beyond product delivery, prioritizing strategic alliances with software providers, IoT platform innovators, and system integrators. From consultation to training and ongoing

support, the company ensures each solution is tailored, enterprise-ready, and optimized across every layer of the tech stack.

Mr. C. Balaji, Vice President, PSG Business, TVS Electronics, said, “TVS Electronics aims to not only provide superior AIDC devices but to also bring tailored, customizable solutions to enterprises across industries.

With this launch, TVSE redefines its market presence by broadening from retail into the enterprise AIDC space with renewed focus and capability. By building a robust partner ecosystem, we aim to foster customer trust and drive enterprise growth. Our shift towards value-based selling drives sustainable

growth while addressing niche industry needs with tailored solutions. With this move, TVS-E solidifies its position as a full-spectrum solutions provider in enterprise technology, leveraging the ‘Make in India’ initiative and digital transformation trends to drive growth and innovation.”

TVS Electronics showcases its competitive advantage through highly customizable Enterprise AIDC solutions that integrate seamlessly with leading ERP (Enterprise Resource Planning) platforms, enabling

AI-powered insights and real-time analytics for enhanced operational efficiency. Its advanced Tumakuru facility ensures top-tier quality, reduced lead times, and cost-effective production—fueling innovation and strengthening global competitiveness. With tailored end-to-end offerings like Warehouse

Management Systems (WMS) and Real-Time Locating Systems (RTLS), and strategic collaborations with Independent Software Vendors (ISVs) and system integrators, TVSE empowers businesses across sectors with scalable automation and intelligent tracking solutions.

With this, TVS Electronics continues to be a reliable OEM supplier in the enterprise AIDC market, expanding its focus beyond retail to serve large enterprises. Committed to staying ahead of trends like automation and IoT, TVS Electronics will deliver enterprise-grade AIDC solutions to empower businesses.

TVS Electronics strengthens its market position and drives enterprise growth by offering tailored solutions backed by a shift to value-based selling, boosting profitability. The company’s focus on digital transformation reinforces its role as a full-spectrum enterprise technology provider. With one of the largest service networks in India, TVS Electronics delivers industry-best turnaround times and exceptional customer support. Its end-to-end IT lifecycle offerings—from after-sales service to second-hand product auctions—ensure optimal efficiency and cost-effectiveness, making it a reliable one-stop solution for

businesses.

About TVS Electronics:

Established in 1986, TVS Electronics (TVSE) is an Indian electronics manufacturer with a legacy of over 38 years. A market leader, the company specializes in delivering cutting-edge hardware solutions tailored for diverse sectors, including retail, banking, shipping & logistics and Government establishments.In addition to its advanced hardware offerings, TVSE also provides sophisticated billing software solutions, catering to the burgeoning retail industry.

TVSE offers plug ‘n play warranty management solutions for Global IT brands, along with IT-Infra Managed Services for mid to large enterprises, along with managing the end-to-end IT lifecycle to ensure efficiency

in total cost of ownership. In addition, TVSE offers a state-of-the-art Electronic Manufacturing Services plant spanning 65,000 square feet in Tumakuru, Karnataka. The company specialises in the installation and maintenance of solar panels. Furthermore, TVSE actively contributes towards providing services such as the installation of EV charging stations in both public and private locations, along with innovative solutions for battery swap.

TVSE’s established E-Auction platform is among India’s leading legitimate online platforms involved with disposing of office and IT infrastructure, industrial equipment, metal scraps and chemicals. With a country-wide footprint through 1000+ sales partners, a pan-India network of 320+ walk-in centres, 47

collection points, 6 offices, 25 warehouses and 5000+ feet on the street.

Since 2022, TVS Electronics has been officially certified as a Great Place to Work for four consecutive years.