Annual Report I Clinikally Insights: Surge in Targeted Skin & Hair Care Reveals India’s New Self-Care Economy
India, December 2025 : Clinikally, India's leading digital health platform for Dermatology, Nutrition & Wellness., today released its annual Clinikally India Skin & Hair Health Index 2025, highlighting major behavioural, demographic, and clinical shifts across millions of anonymized dermatology consultations and purchase patterns on the platform. The report reveals a dramatic rise in targeted skincare, haircare, and dermatology-focused supplementation , signalling a new self-care economy shaped by proactive, science-driven consumer behaviour. While dermatology consultations have remained stable, consumer investment in expert-formulated skincare and haircare products has increased by more than 50%, and supplement adoption has more than doubled , indicating an accelerated shift toward holistic, preventive, and maintenance-led routines. The Index also highlights that acne remains the No.1 dermatological concern , now most concentrated amon...