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Annual Report I Clinikally Insights: Surge in Targeted Skin & Hair Care Reveals India’s New Self-Care Economy

 India, December 2025: Clinikally, India's leading digital health platform for Dermatology, Nutrition & Wellness., today released its annual Clinikally India Skin & Hair Health Index 2025, highlighting major behavioural, demographic, and clinical shifts across millions of anonymized dermatology consultations and purchase patterns on the platform. 

The report reveals a dramatic rise in targeted skincare, haircare, and dermatology-focused supplementation, signalling a new self-care economy shaped by proactive, science-driven consumer behaviour. While dermatology consultations have remained stable, consumer investment in expert-formulated skincare and haircare products has increased by more than 50%, and supplement adoption has more than doubled, indicating an accelerated shift toward holistic, preventive, and maintenance-led routines.

The Index also highlights that acne remains the No.1 dermatological concern, now most concentrated among the 18-25 age group. Pigmentation, scalp disorders, and hair loss have also surged, reflecting rising awareness, early intervention, and more nuanced understanding of complex skin and hair conditions.

Key Insights From the Clinikally’s Dermatology Consumer Report 

Rising Demand for Skincare, Haircare & Supplementation

  1. Skin/hair care product purchases grew by more than 50% and supplements skyrocketed to 116.8%

Top Skin & Hair Concerns in India

  1. Acne remained the No.1 concern, with a noticeable rise in queries from the 18-25age group.
  2. Pigmentation grew from 15.9% to 17.7%YoY
  3. Hair-related issues continued to expand, by53.6%.

Other concerns

  1. Pigmentation cases increased by 500%.
  2. Dandruff rose by 350%.
  3. Contact dermatitis, general queries, etc., witnessed an uptick of 300–400%

Demographic Shifts

  1. The 26–35 age group remains the largest dermatology cohort, while 18–25 is rapidly growing across acne and scalp concerns.
  2. Overall gender ratio in dermatology shows new male-dominant patterns emerging in various skin & hair concerns.

Emerging Skin/Hair Care Solutions for 2025-26

  1. Regenerative skincare (exosomes, PDRN)is moving into mainstream consumer routines.
  2. Tinted sunscreens are gaining traction as multifunctional, minimalist routine essentials.
  3. Personalized skincare powered by AI is accelerating adoption of tailored regimens.
  4. Medical-grade skincare and skinimalism continue to dominate across metros and non-metros alike.

Arjun Soin, Founder, Clinikally, said “Indian consumers today are at the most informed stage we have ever seen. The surge in demand for clinically validated skincare, targeted haircare, and supplements points to a more scientific and proactive mindset. This report makes one thing very clear: the future of skincare and haircare in India will be shaped by trusted expertise, credible science, personalisation, and medical-grade innovation. Clinikally’s mission is to power this transformation while making expert-led care accessible to all.”

While decoding the data, Dr Anindita Sarkar, Chief Medical Officer, Clinikally, shared “The findings highlight a fundamental shift, Indians are no longer seeking superficial fixes. They are choosing credible, expert-backed routines that address the root cause of skin and hair issues. While acne, pigmentation, and hair fall remain dominant, the rise of regenerative skincare and scalp-focused treatments reflects a mature, holistic approach to long-term health. This is a positive evolution driven by better awareness and easier access to dermatologists and science-backed care”.

The Clinikally’s Dermatology Consumer Report reinforces that Indian consumers are embracing a more scientific, holistic and proactive approach to skin and hair health. With rising interest in advanced formulations, personalised routines and expert-led care, the category is poised for significant growth and innovation.

About Clinikally

Clinikally is India’s leading digital health platform for dermatology and wellness. Built on the belief that science-led care should be accessible, reliable, and personalised, Clinikally combines expert dermatological guidance with curated, high-efficacy products to drive impactful results. The platform has rapidly grown into one of the most trusted names in the country’s skin and hair wellness space, serving millions through customised treatment plans, evidence-backed formulations, and seamless digital consultations

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