Look at the brighter picture with TikTok

Social media platform has always been powerful since it could take the content to the end user in no time. We felt the actual power of it during this Covid19 lock down. This brought lot of brands and celebrities to come up close to their viewers/supporters. People who did not use social media that much in the past have also started using it for close to 8-10 hours a day. Information was passed effectively.

This is where I began to start using TikTok.

If you have heard about the brand earlier, which I am sure you did, you wouldn’t ask me the reason as to why I decided to start using it. I found this platform not only entertaining but at the same time was more socially responsible. For those who did not knew as to what they did during this lockdown, these were some of the activities they did which made a real difference during this testing times.

1.       #GharBaithoIndia – A one stop shop for all the information related to Covid19 which includes the likes of Prime Minister of India and other celebrities. When you have established a channel, which gives you only the genuine information, there is no way that you would be misled. This ensures that the users were always provided with the right information, all the time.

2.       Cash Donation – Yes. The brand has donated a staggering INR30 Crore to the PM Cares relief fund which would go a long way in fighting the virus in an effective way. Any donation be it in cash or kind is the need of the hour and they did that just at the time when it was crucial. This shows how much the brand loves our people and the country.

3.       The brand has also donated equipment to help fight the virus. This includes 400,000 hazmat medical protective suits and 200,000 masks to protect doctors and front line medical staffs in India. The value of this donation is pegged at INR100 Crore.

4.       The #MatKarForward activity which they did in by collaborating with Virat Kohli, Kriti Sanon, Ayushmann Khurrana and Sarah Ali Khan has also helped to a greater extent to stop the spread of misinformation.

5.       Their #FightTheDarkness campaign garnered close to 700 million views in less than 12 hours of being executed on 5th April.

6.       The ‘Kheloge Aap, Jeetega India” quiz was launched to raise awareness and strengthen fight against Covid-19. This saw participation from all quarters with great enthusiasm.

So, when you get to sit at home and enjoy the content in the social media platform like TikTok, it is highly imperative that they did something out of the box for the greater cause. This is what they did that impressed me and made me to decide to continue using them. 

What did this lock-down taught us?

The lock-down which is going little over 2 months now may have brought the world to a stand still but it certainly hasn't paused our activities in the house. In fact, it has grown manifold. Staying put at home for our own safety and also for the safety of others has made us become even more closer to our family members. Social distancing may be the new norm outside but not within our homes. We feel more knit than ever before. This is the fact which no one can deny.

There were lot of good things that has happened during this time which I would like to put it forward. Most of the household would have witnessed similar activities, if not the same.

To start with, there is some discipline now. It may be surprising but would you believe, if I say that I wake up at 6AM and so as my family members? Yes. It starts right from early morning. After our morning chores, I help my mom to get the clothes washed in our washing machine. We do use Ariel detergent at home and it has been the norm for ages. I buy the bigger pack in order to save some money. I put up 2 scoops of detergent powder in the washing machine before I switch it ON. Once it is over - usually it takes about 30-45 minutes depending on the mode I select, I remove the clothes from the washing machine after switching it off and get them dried in the sunlight.

After letting the clothes dried for 2-3 hours, I get them inside. Mom and I fold them neatly and stack it up in our wardrobes. I can proudly say that I #ShareTheLaundry and when you #ShareChoresMultiplyLove is the natural phenomenon that happens. Try this and see the magic unfolds in front of your eyes.

Me using the Ariel then(2015) and now(2020).

Take a look at this to see as to how one could help their family/parents during this testing times

My work doesn't and here. I order groceries online. I purchase fruits/veggies from the street vendors and also get home the water can. I avoid going outside as much as I could. I urge my readers to follow the same because it is always better to be safe than sorry.

I will #ShareTheLoad and help in household chores in association with Ariel India and BlogAdda