Skip to main content

Look at the brighter picture with TikTok

Social media platform has always been powerful since it could take the content to the end user in no time. We felt the actual power of it during this Covid19 lock down. This brought lot of brands and celebrities to come up close to their viewers/supporters. People who did not use social media that much in the past have also started using it for close to 8-10 hours a day. Information was passed effectively.

This is where I began to start using TikTok.

If you have heard about the brand earlier, which I am sure you did, you wouldn’t ask me the reason as to why I decided to start using it. I found this platform not only entertaining but at the same time was more socially responsible. For those who did not knew as to what they did during this lockdown, these were some of the activities they did which made a real difference during this testing times.

1.       #GharBaithoIndia – A one stop shop for all the information related to Covid19 which includes the likes of Prime Minister of India and other celebrities. When you have established a channel, which gives you only the genuine information, there is no way that you would be misled. This ensures that the users were always provided with the right information, all the time.

2.       Cash Donation – Yes. The brand has donated a staggering INR30 Crore to the PM Cares relief fund which would go a long way in fighting the virus in an effective way. Any donation be it in cash or kind is the need of the hour and they did that just at the time when it was crucial. This shows how much the brand loves our people and the country.

3.       The brand has also donated equipment to help fight the virus. This includes 400,000 hazmat medical protective suits and 200,000 masks to protect doctors and front line medical staffs in India. The value of this donation is pegged at INR100 Crore.

4.       The #MatKarForward activity which they did in by collaborating with Virat Kohli, Kriti Sanon, Ayushmann Khurrana and Sarah Ali Khan has also helped to a greater extent to stop the spread of misinformation.

5.       Their #FightTheDarkness campaign garnered close to 700 million views in less than 12 hours of being executed on 5th April.

6.       The ‘Kheloge Aap, Jeetega India” quiz was launched to raise awareness and strengthen fight against Covid-19. This saw participation from all quarters with great enthusiasm.


So, when you get to sit at home and enjoy the content in the social media platform like TikTok, it is highly imperative that they did something out of the box for the greater cause. This is what they did that impressed me and made me to decide to continue using them. 
Labels:

Comments

Post a Comment

Popular posts from this blog

3 books you should read if you like gambling

By playing, a person's body remains active. He gets new energy from these games for other tasks. But in recent times, information and technology have advanced so much that various types of games are easily accessible through the Internet. Cricket is no exception. But if these games bring us happiness, then we have to answer no. These include playing cards and card games, carom during the holidays, and fun times. Cards originated in China. The cards are used to play various sitting games. In addition to games, cards are also used in magic, prophecy, and bungalows of cards. They are mainly used in gambling. People are so mentally disturbed that they can’t easily escape once they get mad in gambling with https://www.10cric.com/ . The person who knows gambling can automatically get knowledge about betting. Because gambling and betting are two sides of one coin, many houses have been destroyed due to gambling. But some gamblers earn a lot because of gambling and betting! ...
96 comments
Read more

Is studying abroad a boon or a bane?

We have always had a debate when it comes to the topic - "Is studying abroad a boon or a bane?" The ideas differ from person to person. If you ask me, I would surely say that Studying Abroad is certainly a boon. Why is that? India is home to many universities which are known worldwide. Having said that, we must also accept the fact that none of them are in Top 20 at least. While there are many factors that attributes to this, when a person has the means to afford it combined with interest and talent, I do not see the reason as to why one shouldn't be educated abroad? While few study for their status symbol, majority of them predominantly study abroad to enhance their career. There is no doubt in it. Take a look at this brilliant video before we could proceed further. Having said that, the option isn't available to all who wanted to go out of India. The major hindrance for us is clearing the English tests which were being conducted across the glob...
55 comments
Read more

WeeBeeSocial –Providing the Mojo for Digital Marketing Initiatives

A long time ago, the quest was to discover new lands and habitats. And now, as humanity has travelled far and wide, we search for new experiences in the digital world. The digital space is where brands and customers meet, communicate and interact to forge new relationships. The success of these interactions depends on the experiences that brands create for their target audience. This is no easy task and there are only a few that have mastered the art and science of digital marketing. One such entity is  WeBeeSocial , a leading digital marketing agency based in New Delhi. The folks at WeBeeSocial breathe digital and their one and only goal is to help brands create super-rich experiences for theircustomers. A full service creative digital agency,  WeBeeSocial  is where creativity and technology merge to create powerful, immersive experiences in the digital space. WeBeeSocial is the first choice for many leading brands, as it offers a comprehensive range of digital...
23 comments
Read more