SMK Helmets introduces new range of premium helmets at the India Bike Week 2025
Launches SMK Cygnus, and an all-new product range where advanced safety meets unmatched convenience
Key Highlights:
● Unveiled SMK Cygnus, a flip-back helmet with 180° rotating chin guard, only Indian brand to have helmet with P/J certification
● Introduced the Delta series in the Demi-Jet category, which includes urban centric Delta City & touring ready Delta Tour
● Showcased the globally acclaimed helmets SMK Ares in Dual-Sports category, & SMK Nova in full-face category for performance riding
● Launched full line-up of European Standards CE Level A certified riding jackets for summer and winter
Panchgani: Ushering a new era of premium in India with advanced innovation and technology, SMK, the premium brand from the Studds Accessories Ltd., world’s largest two-wheeler helmet manufacturer by volume in Calendar Year 2024 (Source: CARE Report), took the center stage at India Bike Week 2025 with the launch of SMK Cygnus in India along with other new premium models, and the complete riding jacket collection.
Debuted at EICMA, the new premium collection brings together advanced safety features, elevated style and ergonomic designs for enhanced riding experience.
Leadership Speaks
Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”
SMK Cygnus- Redefining Flip-Back Innovation
The star attraction of the event was the SMK Cygnus, unveiled on stage to an enthusiastic audience. Engineered as the brand’s most sophisticated and fully loaded helmet till date, Cygnus features a 180° rotating chin bar- a signature flip back innovation for the versatile riders which allow seamless conversion between full-face & open-face modes. This mechanism lets riders position the helmet to suit their posture- the helmet sits differently when used as an open face for upright cruisers, and as a full face for sport riding which require leaning tuck position and more aerodynamic helmet size. Currently the rare few helmets in India with P/J Certification, it’s designed for the riders which prioritizes advanced safety, superior build quality and modern style.
The model’s impact absorption is maximized by combining an Energy Impact Resistant Thermoplastic (EIRT) shell with a multi-density EPS liner. The helmet ensures optimal visibility in all conditions, boasting a wide anti-scratch visor, fitted with Pinlock® MaxVision @120 and an integrated sun visor. A high-quality ventilation system, double D-ring and a removable, plush hypoallergenic liner round out some of its impressive fully loaded features. The helmet has a total 5 options currently in its Solid variant, with 4 color choices- Black, White, Metallic Grey, & Nardo Grey . Cygnus will be offered in 2 shell options with sizes range from XS to XXXL to accommodate various rider preferences. The current Cygnus model is expected to retail in the INR 17,000–20,000 range when it launches full scale in the market in the coming months.
Globally-Acclaimed Performance Helmets
Alongside Cygnus, SMK announced the arrival of Ares and Nova, two internationally acclaimed models that have received strong appreciation in global markets. Ares bring sporty look with external detachable sun peak and easy-to-use-sun visor while Nova brings eyeglass-friendly harness with an ultra-wide field of vision optically corrected for clarity. These features ensure a secure and safe fit for all riders to tackle any weather. Both helmets bring a balance of aerodynamic design, robust construction and modern comfort features, aligning with SMK’s vision of offering products that meet diverse rider needs. The SMK Ares and Nova will be introduced at a starting price of ₹6350 & ₹3900, respectively, delivering advanced safety and modern design at an accessible range for Indian riders.
Delta Series– Designed for City & Touring Riders
Complementing these models were two additions in the Demi-Jet category- Delta City and Delta Tour, each tailored for distinct riding needs.
Delta City is a sleek, city-focused demi-jet helmet designed for everyday commuting. Built on a lightweight Energy Impact Resistant Thermoplastic (EIRT) shell, it features a single integrated clear visor positioned internally to maintain a clean, urban profile. Rider comfort is enhanced through a quick-release buckle, moisture-wicking interior fabric and multiple air vents for daily ride ease. Delta City is offered in gloss and matt finishes, across five color options and 2 shell sizes, with sizes ranging from XS to XXL.
Delta Tour, on the other hand, is engineered for long-distance riding and touring comfort. It features an externally mounted dual visor for added protection, contoured cheek pads and integrated speaker pockets compatible with Bluetooth communication systems. Constructed using a durable EIRT shell, Delta Tour ensures stability and comfort across extended journeys. It will be available in Solid White, Jet Black, Hi-Vision Neon, Nardo Grey and Metallic Silver, with sizes from S to XXL, also offered in two shell options.
The Delta City and Delta Tour series price will start from ₹3,299 onwards, offering versatile, stylish and comfortable protection for both urban riders and tourers.
New Graphics Hit the Scene
Adding further excitement to the showcase, SMK introduced a new range of dynamic graphics across select models. Designs such as Agnar Cyborg, Typhoon Rival, Gullwing Sonic and Stellar Sport Flight drew significant attention for their striking aesthetics and modern visual themes. These fresh decals reflect SMK’s evolving design DNA and cater to riders seeking stronger personal expression through their gear.
Riding Armor with Style
The brand also displayed its complete riding jacket line-up, featuring models built for varying weather conditions and riding requirements. The SMK Infinity Rush and SMK Gladiator jackets are engineered for peak summer rides, combining 600D Oxford fabric with extensive mesh panels for superior airflow, along with removable waterproof liners for adaptable weather performance. For touring and winter riding, the SMK Apex Adventura offers a robust 3/4-length silhouette, a fixed waterproof liner, a thermal liner for cold conditions, breathable polyester mesh zones, reflective panels and a built-in hydration pack system that caters to long journeys. For women riders, the SMK Athenova provides a winter ready solution with a durable outer shell, waterproofing, a removable thermal liner and ergonomic styling built to balance comfort, warmth and safety. All jackets showcased at IBW are CE (Conformité Européenne) Level A certified and designed in a variety of colorways and sizes extending from S to 4XL, ensuring inclusivity across riding segments.
About Studds Accessories Limited
We are the largest two-wheeler helmet player in India in terms of revenue in Fiscal 2023 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. Our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.10 million helmets in Fiscal 2024. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to the overseas market (Source: CARE Report). Both of our brands, namely, Studds and SMK, have been marketed and sold in more than 70 countries as of December 31, 2024.
We design, manufacture, market and sell two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eyewear) under our ‘Studds’ brand. Our products are sold Pan-India and in more than 70 countries internationally, with our key export markets situated across the Americas, Asia (excluding India), Europe and the rest of the world.
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