Press Release - Plum Bodylovin’ Launches India’s First Ever Body Lotion Inspired Ice Cream

Mumbai, November 06, 2025: In a bold and delicious twist, Plum BodyLovin’ has partnered with artisanal dessert brand Indu Ice Cream to create a never-seen-before innovation in India: an ice cream born from a CULT-favorite body lotion.

After years of customers proclaiming that the body lotion smells drool-worthy, delicious and yum, Plum BodyLovin’ actually made their body lotion edible. Inspired by Plum BodyLovin’s best selling Vanilla Caramello Body Lotion, loved for its cozy, indulgent scent, this first-of-its-kind collaboration transforms an award-winning bestseller into a mouthwatering limited-edition ice cream creation.

Think buttery salted caramel, creamy vanilla, and pie-crust flakes — a scoop that tastes like the dessert your skin has always smelled like, topped with caramelized almonds and that pistachio oomph!

Speaking about the partnership, Stuti Sethi, Brand Lead, Plum BodyLovin’, said, “Vanilla Caramello Body Lotion has always been our most drool-worthy body creation & one that our customers couldn’t stop sniffing and called ‘good enough to eat’. So we thought, why not? What if one of India’s best selling body lotions was ACTUALLY made edible? So, we turned the rich notes of warm vanilla, salted caramel & nutty pistachios that everyone loves into a flavor you can actually taste. It’s a first-of-its-kind collab and exactly the kind of deliciously unexpected marketing twist we live for”.

Saloni Kukreja , Founder of Indu Ice Cream, shares the excitement behind the innovation. “We’ve never done anything like this before and that’s what makes it so exciting. Partnering with Plum Body Lovin’ felt like such a fun challenge. I loved how this body lotion smells, and even before the brief came in, I already had an idea of what the flavour would look like. We wanted to capture that same cozy, indulgent feeling - so we mixed subtle, floral vanilla with a buttery salted caramel base. At Indu, we love playing with texture, so we added roasted salted almonds that are lightly caramelized for crunch, and a flaky butter pie pastry with bits of pistachio layered through. The result is a scoop that’s nostalgic, comforting, and just plain fun - something everyone, no matter the age, is going to love”. 

Where to get it

The limited-edition Vanilla Caramello Ice Cream is available exclusively from Indu Ice Cream on Zomato and Swiggy, across Bandra and nearby suburbs — only until stocks last! Every order also comes with a miniature Vanilla Caramello body lotion.

About Plum BodyLovin’

 

Launched in 2020, Plum BodyLovin’ is the bold, fragrance-first bath & body line from India’s most admired new-age beauty and personal care brand - Plum. Known for its quirky campaigns, premium-yet-playful fragrances and one-of-a-kind sensorial experiences, the brand offers a vibrant mix of lotions, mists, shower gels, perfumes, gift sets and more in 15+ seriously addictive scents.

When Plum BodyLovin’ says bodycare never smelled SO GOOD, they mean it!

Book Review - Peaceful Wellness : A Layman’s Journey

Book Title - Peaceful Wellness : A Layman’s Journey (Pathway to Self Care & Happiness)

Author - Shibu Nair

Publication - Walnut Publications

ISBN - 978-936926290-8

Shibu Nair has written few books in the past. I have had the privilege to read them all and review it on my blog. When I got this book, I couldn’t contain my excitement since I knew I could expect something different for sure. 

The book is divided into 7 chapters with 138 pages, This talks about Health, Peace, Wellness, Travel - all in our language that is in layman’s terms. 

This implies anyone who reads could relate it to themselves because this is a common scenario in most of our lives. For instance many of us would have eaten at will and wish when we were at home not considering about calories or anything for that matter. We also made it a point to have dinner together and before 7pm, most of the times. This brought our sense of togetherness and we use to feel light. 

How a lab assistant replied “My blessings outweigh my sorrows” sends a string message. A simple gesture which leads to uplifting environment filled with smiling faces. We have the power to uplift those around us simply by acknowledging their efforts. 

By choosing to forgive, especially within family relationships where disagreements may arise, we foster empathy and understanding. These are power words. The importance of engaging, communicating openly and spending quality time together is emphasised in the book which again is a universal truth which we take it for granted.

I’m sure when you read this book, you will relate it to your life and that of others and can overcome obstacles which otherwise would have been an hindrance. 

This book is available on Amazon 

Book Review - The Bhagavad Gita’s Divine Virtues Made Easy - A guide to cultivating Divine Nature

Many of us have read Bhagavad Gita in the past. The beauty of the book is each time you read, it concerts a different meaning or it shows a new perspective. This worldly book has been deciphered by many eminent in the past in their own stake. 

When I understood Author Viswanatha Reddy Thalakola, I did not think twice to grab the book. I have read few of his books in the part & liked his style & approach. The decision to pick this book proved truly a  delight. The book “ The Bhagavad Gita’s Divine Virtues Made Easy - A guide to cultivating Divine Nature” gives a different approach. The book deals in detail yet in a simple language coupled with short stories for each of the header. 

The book talks about:

1. Anger
2. Greed
3. Hatred
4. Charity 
5. Compassion
6. Detachment
7. Devotion 
8. Equanimity
9. Fear
10. Forgive
11. Gentle
12. Humility
13. Moderation 
14. Non-Violence
15. Peace
16. Purity
17. Sacrifice
18. Self Control
19. Truthfulness 
20. Vigour and others takes you into each of these characteristics which we go through in various phase of life.

How you need to overcome or address these issues are explained in a simple yet effective style. These are universal virtues which is applicable irrespective of caste, religion, sex, creed and can be used as a bed time stories for kids to imbibe good habits and culture right from the childhood which would go a long way in shaping their character. 

If you’re visiting someone after a while or attending a program/function, this would be the best ever gift as it helps anyone and everyone to overcome the difficulties they might be facing in their lives.

Book Review - A Manual For Navigating Life

A brilliant book which covers most of the aspects in life. Though these aren’t common for all, there are few which connects us and few are experienced uniquely by the others. 

The flow of the book is natural and compelling though author clearly mentioned in the beginning that one could start reading the book from anywhere and complete it.

Another aspect I liked in this book is the use if simple language and effective classification of titles under different sub heads under the main topics.

What adds more to this book is the inclusion of small stories in each chapter which makes it even more interesting. 

I would surely recommend this book since I firmly believe this would help you in some way or the other. 

The book covers aspects related to 

1) Problems

2) Interpersonal Relations

3) Work

4) Negative aspects

5) Fulfilling your aspirations 

6) Other important aspects 

7) Mastering Spiritual & Happiness quests

You would find a few or more of these relatable to you. Read it. Enjoy it. #bookreview #books #book #bookworm