The campaign has 3 phases: Win up to 100% Cashback; Rs 1 Spin Wheel; and Share & Win – making shopping more exciting and rewarding for customers
New Delhi , April 22, 2021: TCL, a global top-two television brand and leading consumer electronics company has launched the 2021 #YouBuyWePay Campaign, giving consumers an opportunity to win TCL’s latest 4K TVs at great discounts and cashback. The 6-week campaign is already live on the brand’s social media handles and official website.
It is divided into three phases: Up to 100% Cashback (week 1 and 2); ; Rs 1 Spin Wheel (week 3 and 4); and Share & Win (week 5 and 6).
1st stage: Win up to 100% Cashback
For online buyers
Customers who recently bought or are going to buy any TCL product online need to share their receipt(invoice) via a Google Form (link available on the contest post on TCL social media handles). Participants can also share their product experience in the comment section. Once it’s done, they can share the contest post and tag 3 friends/relatives.
1st winner holder will get 100% cashback on the recent purchase, followed by 75% and 50% cashback for the 2nd rank and 3rd rank holders, respectively. Please note that the product’s MOP should be within INR 1 lac.
For offline buyers
Customers who bought a TCL product from an offline Reliance store will also be rewarded. Those who bought or planning to buy a 4K or any QLED model will get a free 1-year Prime Video subscription worth INR 999. And to get the aforementioned prizes, they will be required to share their experience of TCL product(s) on the offline channel partner social media handles.
10 runner-ups apart from the top 3 winners, who purchased TCL product offline will also get the chance to win 20% cashback. Again, do not forget that the product’s MOP should not exceed INR 1 lac. (The prizes can vary with offline partners)
2nd stage: Rs. 1 Spin Wheel
Register yourself as a TCL Member by clicking on the campaign’s social media post link or by directly going to the TCL website. Participate in the spin wheel and get a chance to win and make a purchase of big sized 4K products on TCL’s official online brand store (storeindia.tcl.com) at Rs. 1
Customers also get discount codes to buy TVs and ACs on online brand store.
3rd stage: Share & Win – Promote Mini LED, Win big with TCL
In this round, customers need to promote any teaser of Mini LED on their social handles. The top 3 customers with the highest likes or shares or quality posts will be the winners of this contest and will be rewarded TCL QLED TVs. Winners also need to pay Rs. 1 for claiming their prize.
Mike Chen, General Manager, TCL India, said, “At TCL, we have always looked forward to making shopping as rewarding as possible for our customers. Our latest campaign is designed in sync with this vision. We are happy to offer our best smart products to Indian consumers and delight them with an exciting shopping journey that comes in the form of several interesting contests. The campaign will also allow us to engage and connect deeply with our customers and provide them with stunning offerings at great discounts and cashback. We hope this event brings joy and value for money to our existing as well as prospective customers.”
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to Sigmaintell, TCL ranked 2nd in the global TV market in terms of sales volume in Q1- Q3 2019. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products.
Chennai: 22nd April 2021, Bengaluru-based neobank for salaried millennials Fi has announced its launch today. Fi was established with a strong purpose to help people get better with money and to create an intelligent bank layer that helps millennials understand their money, save more and spend intelligently. Fi has partnered with Federal Bank to issue an instant savings account, equipped with a debit card, in under 3 minutes.
Founded in 2019, Fi is the brainchild of ex-Googlers who pioneered Gpay, Sujith Narayanan and Sumit Gwalani. It offers an interactive, personalized, and transparent digital banking experience. Users gain access to a new-age savings account and money management tools with features that help users know their money, grow their money and organize their funds. Fi aims to assist a consumer’s financial journey beyond digital payments to other services — insurance, lending, and investment opportunities.
Commenting on the launch, Sujith Narayanan, CEO & Cofounder, Fi, said, “We are excited to introduce a proposition that reimagines the way digital-first millennials perceive and interact with their money. Fi aims to be a meaningful partner in their money aspiration journey, enabling them to simplify finances and de-mystify savings. Our platform leverages cutting-edge tech and data science for deriving actionable insights that empower users to take control and do more with their finances. We look forward to delivering a first-of-its-kind, personalized, flexible and transparent banking experience and building long-term customer relationships.”
Speaking on the occasion, Ms. Shalini Warrier, Executive Director, Chief Operating Officer and Business Head - Retail, Federal Bank said, “We are delighted to be the sole partner Bank for this innovative neobank, Fi. The entire proposition brings together the best of what both entities have to offer. The slick customer experience via the app is complemented with the stability, safety and technological prowess of Federal Bank. We are confident that the salaried millennial will welcome this unique digital experience. The best of both worlds – fintech and banking – will be served on a platter to the customers”.
The app listens to customer needs, understands their wants, and gently nudges them to achieve their money aspirations. Every aspect of Fi's design minimises friction for the digital-first generation. The Fi app is one-of-a-kind in its approach, as its users will earn rewards for saving money as well – unlike the market.
Some of Fi’s unique features include:
o AskFi: An intelligent financial assistant that answers financial questions, provides nudges, reminders and is enabled to do money-related tasks
o Fit Rules: Automatically save, pay or set reminders based on external events, triggers and the user’s terms
o Stash: A flexible deposit product that pays higher interest and allows users to withdraw money at any time. A combination of RD / FD without the usual restrictions
o Pay Protocol: No more choosing between UPI, NEFT, IMPS or IFS code hunts. All intelligently managed
o Money-Plant: Built on the premise of ‘choice’ and rewards for better financial habits
o Smart Statements: A simple, visual statement of the user’s money
Fi’s team of experts – from Google, Netflix, PayPal, and others – distil decades of tech & banking wisdom into Fi. The company had raised $13.5 million in its seed round led by Sequoia India and Ribbit Capital.
Fi is a neobank created for working professionals. Fi's innovation lies in creating an interactive, personalised, and transparent digital banking experience. The Fi app listens to your needs, understands your wants, and gently nudges you to achieve your money aspirations. Every aspect of Fi's design minimises friction for the digital-first generation. It's a secure digital platform built in partnership with banks.
As an integrated financial services platform, Fi's users gain access to a new-age Savings Account and money management tools with features that help users know their money, grow their money and organise their funds. The Fi app is one-of-a-kind in its approach, as its users will earn rewards for saving money as well – unlike the market.
The fintech company, founded in 2019, has already raised $13.5 million in its seed round led by Sequoia India and Ribbit Capital. Fi is the brainchild of ex-Googlers who pioneered Gpay, Sujith Narayanan and Sumit Gwalani. Their team of experts – from Google, Netflix, PayPal, and others – distil decades of tech & banking wisdom into Fi. All of whom want to change the way people perceive and interact with their money forever.
Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of 1,289 banking outlets and 1,957 ATMs/Recyclers spread across the country. The Bank’s total business mix (deposits + advances) stood at ₹ 3.05 Lakh Crore as on March 31, 2021. Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 14.35% as on 31st March 2020. Federal Bank has its Representative Offices at Dubai and Abu Dhabi that serve as a nerve centre for Non Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance Tec-City (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well defined vision for the future as a guidepost to its progress.
Chennai, 22.04.2021: INDIAN OVERSEAS BANK (IOB), as part of its growth strategy, intends to transform its banking services into a DIGITALIZED FORM with an aim to increase its DIGITAL SHARE in the market. Towards achieving this goal, the Bank has appointed M/s. Ernst & Young as its DIGITAL CONSULTANT.
The DIGITAL CONSULTANT, the Bank believes, would help the Bank to stay more focused on leveraging and adopting new technologies and to enhance the service quality and service delivery to its customers. This initiative would also help the Bank to accelerate DIGITALIZATION in all the areas of Banking including its Assets and Liability products and services.
According to MD & CEO of IOB, Shri Partha Pratim Sengupta, with this new initiative, the Bank is poised to attract Millennial customers who are tech savvy. Bank will now be confident of providing all customers a hassle free and seamless Banking experience.
Honda 2Wheelers India celebrates 6th anniversary of its Traffic Training Park in Hyderabad
Educates more than 1.3 lac Hyderabadis on importance of Road Safety
Hyderabad, April 19, 2021: Instilling positive awareness on road safety habits and safe driving habits in the city, Honda Motorcycle & Scooter India Pvt. Ltd. and Hyderabad Traffic Police today celebrated the momentous 6th anniversary of the Children’s Traffic Training Park in Goshamahal in the august presence of Mr. B. Koteswara Rao (Assistant Commissioner of Police, Hyderabad).
In April 2015, Honda 2Wheelers India in collaboration with Hyderabad Traffic Police inaugurated its first adopted traffic training park across entire South India at Hyderabad. The traffic park developed on the mini-city concept; simulated real road conditions from traffic signals to zebra crossings and speed breakers etc.
Driving road safety awareness in the city, Honda 2Wheelers India today announced that through its daily trainings for all age groups, over 1.3 lac Hyderabadis have been made aware of their road responsibilities in just 6 years! Firmly believing that awareness on road safety should start from young age to make a safer India of tomorrow, Honda has educated over 81,000 kids of Hyderabad. Parallelly, Honda’s safety instructors at the traffic park have also educated more than 48,000 new and existing riders, including both males & females of the city on road safety.
Sharing his insights into the impact of the Hyderabad traffic park, Mr. B. Koteswara Rao, Assistant Commissioner of Police, Hyderabad said, “For us, driving responsible road behaviour is an immediate priority. Hyderabad Traffic Police is working on all 4 E’s of road safety – Enforcement, Emergency, Engineering and the most impactful – Education. It is only by spreading education on how to be safe on roads and awareness of road rules & signs, safe road habits etc. that we can build a culture of safety for all road users - be it a rider, pillion, or even a small child crossing a zebra crossing. Six years ago, Hyderabad Traffic Police in collaboration with Honda Motorcycle & Scooter India Pvt. Ltd. inaugurated the traffic park to drive road safety education. We are delighted to celebrate the 6 years of association with Honda 2Wheelers India and look forward to further spreading the culture of safe riding in the city.”
Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For Honda, spreading Road Safety awareness to all age groups has always been a priority as a socially responsible corporate. Exactly 6 years ago, we initiated the Traffic park project in Hyderabad with the full support of Hyderabad Traffic Police. Today, we are delighted to share that we have educated over 1.3 lac Hyderabadis – from 5 year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders journey to become independent riders. In the new normal post COVID too, we continue to cultivate healthy road safety manners through our digital outreach program Honda Road Safety E-Gurukul. In future too, we will continue to make Hyderabad citizens safer on roads.”
Honda’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), Honda has been promoting road safety in India since its start in 2001. Today Honda’s road safety awareness initiative has already spread to nearly 40 lac Indians. Honda’s team of skilled safety instructors conduct daily programmes at its 12 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ Honda dealerships across India spread road safety awareness. Honda’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, Honda started the digital road safety education initiative - Honda Road Safety E-Gurukul’. Since its start in May’20, this initiative has sensitized 4 lac+ Indians on importance of being aware & responsible road users.
National | 7th April, 2021: Dasra, a strategic philanthropy foundation, today released the top ten philanthropy trends for 2021.
The key India Philanthropy trends are as follows:
1.Family giving deepens in awareness and understanding
With little or no rigid mandates to constrain their giving decisions, families in India have shown a great deal of flexibility and nimbleness in their giving over the last year, acting quickly to deploy both short term relief funding as well as longer term grants to non-profits in the face of the COVID-19 pandemic. Over the last year, families have taken a step back and invested greater time in reflecting on their approach to giving – both among themselves and with philanthropy advisors – and in better understanding the institutional and sustainability needs of their non-profit partners, through more frequent conversations with organization leadership. Next generation givers are also leaning in to philanthropy now more than ever, even if their interest areas are largely varied compared to that of their families. Overall, family giving is expected to witness an increase in 2021.
2.Restrained global giving due to regulations & local movements
2020 saw a tremendous outpouring of support for Indian non-profits by diaspora givers in the US, the UK and around the world. Interestingly, the pandemic led to diaspora givers expanding their awareness of and giving beyond the top 5-10 large organizations that typically receive disproportionate attention from this group, to now also supporting newer, previously less well-known non-profits in India. As a result of the FCRA amendments however, several international foundations have been rethinking the nature and extent of their activity in India, and it remains to be seen whether or not and how many of these international foundations are here to stay over the long-run. These restrictions and the growing momentum around movements such as Black Lives Matter, have also recently led to a greater diversion of funds among individual diaspora givers to local issues in their home countries.
3.Democratization of giving through rise in retail and the Social Stock Exchange
According to a recent survey by GiveIndia, India’s appetite for giving has radically increased during the pandemic – 85% of respondents plan to increase their giving, with 74% more inclined to contribute to local communities. As normalcy resumes, priorities of retail givers might shift, but at least a fourth of fresh givers are expected to remain active during this year. With the advent of new platforms such as the Social Stock Exchange (SSE) in the coming year, this thrust towards expanding the base of givers is expected to grow even further.
4.Underserved sectors spotlighted: Migrants, public health, urban governance, mental well-being
Indian philanthropy’s focus on India’s migrant workers has been front and centre over the last year. While the response so far has been largely around emergency relief, philanthropy is increasingly beginning to focus on interventions addressing livelihoods, and organizations looking to build long-term strategies that empower vulnerable groups such as youth and women to upskill themselves and accrue sustainable incomes. With a growing recognition that the pandemic resulted in increased anxiety, grief and home-based violence in India, there is an emerging interest to support or include interventions that address mental health and well-being across several cause areas such as education, health and child protection.
5.Place-based philanthropy gains significance
While the idea of “giving in your own backyard” is not new, the COVID-19 pandemic last year has led to family philanthropists adopting a greater focus on proximate giving than ever before. Directly witnessing the impact of the pandemic on local communities has spurred an increased sense of responsibility towards their own cities and communities, pushing them to give where they live. What is interesting however, is that this focus on local giving is not only limited to individual decisions, but is also translating into increased collective philanthropic action, with cities as the units of focus. Among corporates in India, while proximate giving has always been an important emphasis, the pandemic has heightened its significance and further pushed CSR funding towards areas in and around company offices or factories – a trend that is expected continue on this year.
6.Philanthropy puts on a gender and equity Lens
The growing emphasis on creating enabling environments that promote fairness (Justice), ensuring that everyone has access to opportunities (Equity), embracing differences among us (Diversity) and welcoming various perspectives and voices (Inclusion), is not only limited to funding decisions with grantee partners, but is also emerging into an increased incorporation of the J.E.D.I. lens within the culture and principles of grant making institutions. An important part of this push towards equity and inclusion has been the growing recognition among the global philanthropy community that the gendered influences of the current pandemic requires an urgent and nuanced response from funders. As a result, several institutional foundations, have begun building in a strong gender lens to their grant making strategies, adopting more gender intentional practices within their own organizations, supporting more programs to amplify the voices of women and girls, and in some cases even building collaborative funds focused on gender.
7.Rise in regulations and decline in CSR put non-profits in distress
Over the last year, CSR capital has drastically diminished, international funding has become increasingly restricted due to FCRA regulations, institutional funders are largely deepening their support to existing grantees in the short-medium term rather than finding and funding newer grantee partners, and an increasing number of family givers are looking to own and operate their own programs. Non-profits have therefore found themselves in a difficult scenario concerning financial and institutional health, compelling them to rethink their strategies for future sustainability and resilience. Larger and more well-established non-profits are expected to receive much of the available philanthropic funding. For mid-size and smaller organizations, recovery will be much slower, if at all.
8.Focus on technology & data empowerment to boost efficiency & transparency
Realising the critical need for digital technology adoption in the post COVID-19 world, philanthropists are increasingly interested in supporting technology-based interventions, for last mile program delivery as well as institutional capability building of non-profits. A survey conducted by Centre for Social Impact and Philanthropy revealed that most organisations were completely unprepared during the lockdown to enable continuity for their employees and communities through digital adoption. There is also a growing recognition of the limitations of technology in the more remote parts of the country, and digitising service delivery inevitably prevents access to marginalised communities. While this conundrum is being acknowledged, there will continue to be increasing funder focus on supporting digital technology to enable remote service delivery among non-profits, and the recognition of the need to do this in an inclusive manner is stronger than ever before.
9.Surge in 9 collaborative action
While the rise of collaboratives in India was an emerging trend even before last year, the COVID-19 pandemic has brought with it an increased sense of urgency and action. Last year saw a significant thrust of several collaboratives quickly moving past design phase – more than 50% of the collaboratives seeded, moved into the implementation stage, with momentum from both Indian and international funders unlike ever seen before. Recognizing the criticality of the government in driving change at the pace and scale that India requires more urgently than ever before, collaboratives are engaging with government more meaningfully – at the local, state and national levels.
10.Increasing investment in innovation and 10 philanthropy scaffolding
The massive challenges presented by the COVID-19 pandemic have brought with it a growing recognition among the giving community of the urgent need to simultaneously support and push forward multiple layers of India’s philanthropy infrastructure and machinery – whether nascent start-ups and innovative solutions or more mature pillars of the philanthropy ecosystem such as data, knowledge platforms or capacity building. Specifically, the philanthropy sector in India is seeing a rising number of innovation awards, grants, incubation platforms and other opportunities seeking to support disruptive solutions to development problems, with increasing willingness to support start-ups rather than only larger and well-established NGOs. With the sense of urgency only intensifying from here, it is likely that such interest in supporting innovations will continue well into the year.
These 10 philanthropy trends of 2021 highlight the core responsibility of philanthropy towards serving India’s most vulnerable communities, how the external socio-political environment is impacting fund flows, what it means to make philanthropy more participative and broad-based, and how funders, government and non-profits are collaborating. While the shifts last year paint a stark picture of heightened awareness and empathy among the philanthropy community, 2021 will be a telling year in terms of its translation into greater and strategic action.
About India Philanthropy Trends 2021
The India Philanthropy Trends 2021 is based on collective foresight from the Community of Foundations, a group of professional philanthropic leaders representing 20 of the most influential Indian and international foundations - such as The Bill and Melinda Gates Foundation, Rockefeller Foundation, Azim Premji Philanthropic Initiatives, Omidyar Network and Nilekani Philanthropies - that are committed to transforming the future of philanthropy in India and accelerating India’s progress towards achieving its Sustainable Development Goals through collective thought leadership and action. Driven by the belief that together we are stronger, this community aims to chart a high impact strategic course for the philanthropy sector in India and continually raise its standards of justice, equity, diversity and inclusion towards a billion thriving.