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Showing posts with label Food Reviews. Show all posts
Showing posts with label Food Reviews. Show all posts

Press Release - Quote From Ankit Mehrotra, CEO & Co-founder-Dineout Maharashtra's Lockdown


Ankit Mehrotra, CEO & Co-founder 
- Dineout said, “Maharashtra’s night curfews and complete lockdown on weekends is going to severely impact the state’s F&B industry. Dining out contributes 80% of restaurant revenues, with over 60% of the business happening on weekends. Given the restaurants in these cities are already operating at around 60% of pre-COVID numbers, 20% outlets were forced to convert to Dark Kitchens while 30% of the restaurants in Mumbai & Pune have shut down permanently. Most restaurants are taking COVID-safe measures by adopting contactless tech in their daily operations to ensure the least possible contact and risk while living through the pandemic. These measures to close dining out and operate only for takeaway & delivery will leave no room for their survival. It’s high time that the government acknowledges the loss and step in to bail out the industry from this collapse.

Press Release : Dineout Passport hosts #RideToEat Cyclothon in association with Team Delhi Cyclist





New Delhi, March 2nd, 2021: ‘Dineout Passport experiences’ from Dineout recently hosts the first of its kind #RideToEat Cyclothon in association with Team Delhi Cyclist. Aimed to promote health, fitness, wellness and self-love, the event saw huge participation from the citi’s fitness and sports enthusiasts. The 15 KM ride started from Green Park covering the entire Lutyens Delhi followed by a healthy breakfast at Elan- The Lodhi. 


Speaking on the occasion, Mr. Nikhil Bakshi, Co-founder & Marketing Head, Dineout, said, Our emerging premium events vertical, Dineout Passport Experiences is one of our key differentiators in the country’s F&B space. These highly curated and socially distanced events held in partnership with our partner restaurants have gone a long way in promoting their offerings among relevant social circles. Our most recent event, a Cyclothon held in partnership with the Elan at The Lodhi, has helped us promote the benefits of an active lifestyle while appreciating the finer things in life. We are looking forward to hosting many more premium events for our patrons across India.”


“The #RideToEat Cyclothon is truly a unique initiative by Dineout Passport along with the Delhi Cyclist Group. The Lodhi, New Delhi is delighted to have partnered for this magnificent event. It was a pleasure to have hosted the city’s passionate cyclists and fitness enthusiasts. Healthy breakfast, cerebral conversations and hearty laughter filled the Elan outdoor.” added Mr. Rajesh Namby, General Manager at The Lodhi


Dineout Passport Experiences’, an array of exclusive events across a wide range of formats including Chef’s Table, Masterclasses and Mixology among others. Hosted by nationally acclaimed brand hosts such as Masterchef Abhilasha Chandak, Food Influencer Mr. Rocky Mohan, Times Food Critics Sankalp Vishnu and Ameeta Agnihotri among others, these socially distanced COVID-19 safe events would offer a unique opportunity to Dineout’s 10,000+ restaurant partners to garner increased brand awareness, reposition themselves, promote special parts of the menu and driver higher engagement with word of mouth and social media promotions among elite social circles.


About Dineout

Dineout is India’s largest dining out and restaurant tech solutions platform in B2C and with inresto in the B2B front, processing more than 100M diners and $900M worth of transactions for its partner restaurants across its network of 50,000 restaurants in 20 cities, providing a collective savings of more than $100M on restaurant bills annually. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain and Vivek Kapoor, Dineout is a pioneer in Contactless Dining with the easiest way to discover the best restaurants in the city, save time & hassle by booking a table in advance, get discounts, enjoy 1+1 privileges on Food, Drink & Buffets through Dineout Passport, as well as earn instant discounts on every restaurant bill payment via Dineout Pay. For more information, please visit – https://www.dineout.co.in/ 

 

Media Contact

Yogesh Kaushik: +91 93502 03888, yogesh.kaushik@dineout.co.in

Press Release: Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March!

 


New Delhi, 25th February 2021: The much-awaited 6th edition of Dineout Great Indian Restaurant Festival (GIRF), India’s largest restaurant festival, is all set to be held from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. During the festival, the brand will offer flat 50% off on restaurant bills at a host of leading restaurants including JW Marriott, Radisson, Mainland China, Punjab Grill, Oh Calcutta, The Irish House, The Great Kabab Factory, Mad Over Donuts, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more. 

Flat 50% off Real Deals on Dineout’s Great Indian Restaurant Festival this March!

  • Guaranteed flat 50% off at more than 10,000 restaurants, across 20 cities

  • Early access, 50% off on membership and assured cashback with Dineout Passport

  • Existing HDFC Bank Credit Card users get additional 15% off using Dineout Pay

As the industry gets back to normalcy after a year of shutdown and loss of income, Dineout aims to bring back users to dine out again with GIRF and help elevate the restaurant industry back on its feet stronger. To spread the cheer among its users, Dineout has also launched a new brand campaign “Dineout Par Dekho” that tells consumers about the real 50% off deals, which is unlike any other deals available in the market. The campaign is based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh.

To make their offering even more lucrative, Dineout has partnered with HDFC Bank, InterMiles and Kingfisher. From cashback on buying deals to offering an extra 15% off (over and above the 50% off) using existing HDFC Bank Credit Cards, users can get a massive 65% off on their bills! InterMiles users can earn 1 InterMile for every Rs. 40 spent via Dineout Pay.

Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder - Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!” 

This is our 4th edition in the row partnering with Dineout for their Great Indian Restaurant Festival. Dining out is an important category for us where our existing cardholders frequently use our services on a large scale. Our partnership with Dineout is like a glove that fits perfectly ensuring a growth for both the brands and making users the ultimate winners from this association!” says, a spokesperson from HDFC Bank. 

Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “The 2021 edition of GIRF is our third consecutive year of an immensely successful association with Dineout, which over the years have helped us create a robust presence for InterMiles as a location agnostic Dining rewards currency. In the last few months we have also strengthened the Dine platform on the InterMiles App where our members can earn & redeem miles as well as leverage InterMiles as a currency to secure additional savings on dining bills at over 10,000 restaurants across India, over and above Dineout offers. We are encouraged by the revival of the F&B industry and hopeful that our differentiated value proposition will make InterMiles the most preferred Dining Rewards destination for our members on an everyday basis

 

Speaking on the association, Gurpreet Singh, Head, Marketing, United Breweries Ltd said. “We are delighted to have Kingfisher associated with Dineout’s Great Indian Restaurant Festival and sponsor their beverage category. With unmatched deals on food and beverage, we look forward to keeping the good times flowing for our patrons. This is a perfect time to make the most of some great deals and enjoy the good times with limitless options

Dineout has a legacy of having organized 5 successful editions of GIRF since 2017. Last year, Dineout seated 5 million diners and generated 550Cr revenue for their restaurant partners. It also helped its participating restaurants garner higher revenue than the usual days. They are optimistic about this year’s addition too with dining out being one of the prime forms of entertainment and being profitable for the restaurant industry. 

Check out Dineout’s “no conditions” brand film for GIRF 2021 here: https://www.youtube.com/watch?v=YhunbvSPL5Y&feature=youtu.be

About Dineout

Dineout is India’s largest dining out and restaurant tech solutions platform in B2C and with inresto in the B2B front, processing more than 100M diners and $900M worth of transactions for its partner restaurants across its network of 50,000 restaurants in 20 cities, providing a collective savings of more than $100M on restaurant bills annually. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain and Vivek Kapoor, Dineout is a pioneer in Contactless Dining with the easiest way to discover the best restaurants in the city, save time & hassle by booking a table in advance, get discounts, enjoy 1+1 privileges on Food, Drink & Buffets through Dineout Passport, as well as earn instant discounts on every restaurant bill payment via Dineout Pay. For more information, please visit – https://www.dineout.co.in/ 


PR - LAY’S continues streak of innovations with launch of New, Limited Time Flavours



The brand has introduced two new limited-time flavours – Lay’s Herby Crush and Lay’s Cheesy Love - right in time for Valentine’s Day 




New TVC featuring brand ambassadors, Ranbir Kapoor and Alia Bhatt, has been unveiled for the launch of these new, exciting flavours 




National, January 20th, 2021: Lay’s, one of India’s favoured potato chip brands, is back to delight its fans with two new distinct, limited-time flavours, Lay’s Herby Crush and Lay’s Cheesy Love. Continuing the brand’s streak of bringing flavourful innovations to consumers, these new variants have been launched in the run up to Valentine’s Day 2021 –which is a celebration of relationships, friendship and love for the youth of today.  

The brand has introduced Herby Crush and Cheesy Love flavours by adding its own unique twist to both the flavours. Combining a widely loved palette with its flavour expertise, Lay’s aims to make the two new variants ‘an affair to remember’ for fans across the country through the TVC campaign #YeWaalaYaadRahega. 

In line with this, a TVC featuring India’s youth icons and Lay’s brand ambassadors, Ranbir Kapoor and Alia Bhatt, has been launched today. Set against a relatable backdrop, the film features the two celebrities engaging in a fun, romantic banter with one another. Their repartee is characterized by poetic quips for one another, playfully disguised as witty remarks about the new Lay’s flavours.

Speaking about the campaign, leading actor and face of Lay’s, Ranbir Kapoor said, “I had a great deal of fun shooting for the new Lay’s limited-time flavours – Herby Crush and Cheesy Love. Both variants are truly unique and offer a burst of flavour in every bite. We have tried to bring alive the distinctiveness of the two flavours in the TVC as well, and sincerely hope that our fans across India would relish these new offerings!”.

“Fun moments with dear ones always add an element of joy to our lives, and when accompanied with the new Lay’s Herby Crush and Cheesy Love flavours, the experience becomes even more memorable. The new Lay’s limited-time variants are not only innovative, but also delicious and full of flavour. I had a blast shooting for the film, and I’m certain that this new launch will be a #YeWaalaYaadRahega moment for fans and consumers this Valentine’s Day!”, added Bollywood superstar and Lay’s brand ambassador, Alia Bhatt.

Ritu Nakra, WPP Lead - PepsiCo Foods at Wunderman Thompson, India added, “Lay’s builds connections of the heart and the chip enables new relationships. This Valentine's Day, Lay’s is launching two limited-time-only flavours. The brand narrative explores how the two new flavours of Lay’s let lovers, friends, acquaintances, and even complete strangers make and celebrate their relationships over a shared moment of chips”.

Sharing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India remarked, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India”. 

The launch of the TVC is first in the line of numerous activations that the brand has in the pipeline for the upcoming weeks. The latest launch is also being brought to life through a robust 360-degree digital surround campaign - ‘What’s Your Relationchip Status’ - panning across multiple platforms. As a key highlight of this digital campaign, Lay’s will be engaging with over 3000 micro influencers and bringing alive the proposition organically on social media. 

The new Lay’s Herby Crush and Cheesy Love flavours are now available on leading retail and e-commerce platforms across India.

 

AGENCY CREDITS:

Creative Agency: Wunderman Thompson

WPP Lead - PepsiCo Foods, India: Ritu Nakra

Chief Creative Officer: Senthil Kumar

Executive Creative Director: Udayan Chakravarty & Dushyant Chopra

Strategy Leads: Atishi Pradhan & Arnab Datta Chaudhuri

Creative Directors: Sameer Kumar & Dapindra Singh

Copywriter: Aakash Aher

Account Management: Yashi Vikram, Shivangi Shubham, Konika Chaliha Dastidar and Binay Mehra


Production House: Hope Productions

Director: Gauri Shinde

Producer: Anil Naidu

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About LAY’S:

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours.

Consumers can also log onto the Lay’s Facebook page at http://www.facebook.com/laysindia and follow us on Instagram at https://www.instagram.com/lays_india/?hl=en

 

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

 

For any media queries, please contact:

From PepsiCo India:

Amit Nanchahal| Amit.Nanchahal@pepsico.com

+91 8130463737

From Edelman:

Shriya Yadav | Shriya.yadav@edelman.com | +91 9971230399

Parushi Sharma | Parushi.sharma@edelman.com | +91 83770 43010