Celebrate Raksha Bandhan with Premium Hampers from The Ashok, New Delhi

Celebrate Sibling Love in Style: 4 Premium Rakhi Hampers from The Ashok, New Delhi

This Raksha Bandhan, let’s go beyond the usual.

To rejoice in this occasion, The Cake Shop, The Ashok, New Delhi, has created premium Rakhi

hampers—warm and indulgent hugs, wrapped in luxury and finished with a bow of tradition.

Thick rich, melt-in-your-mouth ghewars, classic laddoos, and handcrafted Indian sweets,

thoughtfully curated in elegant boxes to hold the love and bond siblings share.

So this year, skip the predictable.

Gift a premium moment. Create a precious memory.

1. Rajasthani Rujhaan – Tradition in Every Bite

Rs. 500 + GST

Big on nostalgia and easy on the wallet, this little box of joy captures the rich taste of Rajasthan’s

festive favourite ghevar. With four mini ghevars in assorted flavours, it’s the perfect way to

sweeten up your Rakhi ritual without going over the top.

Includes: 4 mini Ghevars (approx. 150 gm each, assorted flavours)

Best for: That sibling who still remembers childhood fairs and festive sweets from nani’s kitchen.

2. Sneh Bandhan Box – A Nutty Affair of Affection

Rs. 1,750 + GST

Wholesome meets indulgent in this festive favourite. Packed with besan laddoos elevated with

pista, badam and cranberry, crunchy floured makhana, and crispy shakarpare, this box blends

nourishment with nostalgia.

Includes: Pista, Badam & Cranberry Besan Laddoo, Floured Makhana, Shakarpare

Best for: The health-conscious sibling who still can’t say no to laddoos.

3. Paramparik Mithaas Box – Tradition Wrapped in Decadence

Rs. 2,400 + GST

Royal, rich, and deeply rooted in tradition, this hamper is the definition of festive luxury. Think

Kaju Katli, Badaam Laddoo, and Kaju Tohfa, paired with masala kaju and shakarpare for just the

right mix of sweet and spice.

Includes: Kaju Tohfa, Badaam Laddoo, Kaju Katli, Masala Kaju, Shakarpare

Best for: The sibling who loves a grand gesture; rich in taste, richer in meaning.

4. Mithaas Bhara Hamper – A Festive Treasure Chest

Rs. 2,700 + GST

Overflowing with love (and flavour), this beautifully packaged hamper is made for those who

want to go all out. With mini ghevars, masala cashews, namakpare, shakarpare, and flavoured

makhana, every bite is a celebration.

Includes: 4 Mini Ghevars, Masala Cashews, Namakpare, Shakarpare, Flavoured Makhana

Best for: The sibling who lives for variety, bold flavours, and festive drama.Available now till 10th August 2025

Venue: The Cake Shop, The Ashok Hotel, New Delhi

Price Range: Starting from Rs. 500 + taxes

Whether you’re gifting across cities or hand-delivering it with a smile, The Ashok’s Raksha

Bandhan hampers are more than just festive treats; they’re edible emotions. Handcrafted with care,

wrapped with elegance, and rooted in Indian tradition, these hampers are your chance to say:

"You matter. You always have. And this box? It’s just a delicious reminder.

"

Because in the end, some relationships deserve more than just words. They deserve flavour, heritage and a little sweetness that lingers long after the real bite.

Amazfit’s Best-selling Active Series Launches Amazfit Active 2 Square in India

 Best-selling Active Series Launches Amazfit Active 2 Square in India

 

Amazfit Active 2 has won the prestigious "Top Tech of CES 2025" award in January 2025  

 

National, 10^th July 2025: Amazfit announces the launch of the Active 2 Square smartwatch in India, with early access to sales starting July 10th ahead of a major mid-July shopping event. Priced at an MRP of ₹25,999, the smartwatch will be available at a special launch price of ₹12,999, a whopping 50% off, during this limited-time sale period.Packed with premium features, the Amazfit Active 2 Square delivers an unmatched user experience, raising the bar with industry leading features including: 

Aesthetics

●       Modern Square Design: 1.75-inch AMOLED display with sapphire glass and a polished stainless steel frame for a premium, stylish feel.

●       Ambient light sensor for optimal display brightness in different lighting conditions

●       One of the only smartwatches in the segment offering peak brightness of 2,000 nits, ensuring crystal-clear visibility, even under direct sunlight.

Health Tracking

●       Latest Generation Biosensor: BioTracker™ 6.0 PPG with dual-LED and 5PD for enhanced precision in biometrics.

●       Supports Female-Specific Wellness Insights:The Wild.AI app offers wellness tracking related to menstrual and hormonal cycles, catering to users who want deeper insights into these health metrics

●       Advanced Health Insights: Daily Readiness Score and HRV-based recovery data for holistic wellness.

●       Advanced Sensors: Barometer, accelerometer, gyroscope for activity precision; 

Smart Features and Navigation

●       Offline Maps with Turn-by-Turn Directions:Guided by 5 satellite systems, with voice or screen-based prompts.

●       Zepp Flow™: Hands-free voice commands, Android instant message replies via keyboard or voice input.

●       Dynamic Fitness Modes: Over 160 sports modes, including HYROX Race Mode and smart strength training with auto exercise detection. 

●       Smart Recognition: Automatically detects specific exercises with reps, sets, rest time.

Everyday Convenience

●       Extended Battery Life: Up to 10 days under typical use, reducing frequent charging.

●       Calendar, Alarm, and Notification Controls:Easy schedule management and alerts from the wrist.

●       Reply to Messages (Android): Quick text or voice replies without reaching for your phone.

Availability

The Amazfit Active 2 Square will be available at leading online and offline stores, with early access for Prime members from July 10th and open sales during Prime Day (July 12th–14th). It will be available for INR 12999 during the Prime Day Sale. 

 

 

About Amazfit

Amazfit is a leading global smart wearable brand, focusing on health and sports technology, belonging to Zepp Health. Amazfit's product line is rich, covering a variety of smartwatches and smart bracelets. Its brand slogan "Discover Amazing" inspires individuals to push their limits, surpass expectations, and find joy in every moment. 

Amazfit is supported by Zepp Health's exclusive health management platform, which provides 24/7cloud-based health analysis and guidance to help users achieve their health goals. Amazfit smartwatches have won international design awards such as the iF Design Award and the Red Dot Design Award for their outstanding craftsmanship design.

The Amazfit brand was founded in 2015 and now has millions of users and sells its products in more than 90 countries and regions in the Americas, Europe, the Middle East, Africa and Asia Pacific.

For more information, please visit  www.amazfit.com

Press Release: Sinch India strengthens leadership with elevation of Ankur Agarwal as Chief Business Officer (CBO)

 Sinch India strengthens leadership with elevation of Ankur Agarwal as Chief Business Officer (CBO)

• Ankur Agarwal to lead Sinch India's mission for messaging solutions across all communication platforms in India

 

New Delhi, 8^th July 2025 – Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has elevated Ankur Agarwal as the Chief Business Officer (CBO). The strategic appointments reinforce Sinch India’s commitment to enhancing customer experience and driving innovation in digital communications.

 

Introducing Ankur, Nitin Singhal, Managing Director, Sinch India, said "We are excited to welcome Ankur in his new role at Sinch India and are confident that his deep expertise in business leadership and strategic development will play a crucial role in elevating our customer experience strategy to new levels. We look forward to his leadership in transforming customer experience through seamless collaboration and innovation, and Sinch will further solidify its position as a leader in digital customer engagement.”

 

A seasoned business strategist, Ankur Agarwal will drive Sinch’s messaging and communications vision, with a strong focus on next-gen platforms like WhatsApp, RCS, and emerging conversational channels that are transforming how brands connect with customers in real-time. Ankur will also take charge of leading the product strategy and go-to-market efforts for Sinch India, ensuring that both global innovations and India-first solutions are tightly aligned to market needs. His leadership will play a pivotal role as businesses adopt omnichannel, AI-powered, and low-code/no-code solutions to meet evolving customer expectations.

 

Ankur Agarwal, Chief Business Officer at Sinch, said "I am excited to lead Sinch's efforts in bringing innovative, reliable, and scalable messaging solutions to India. While we continue to build on our strength in SMS, email, and voice, the real opportunity lies in driving deeper business impact through platforms like WhatsApp and RCS. Our goal is to help businesses create frictionless, personalized conversations that drive customer engagement and long-term growth.”

 

With this appointment, Sinch India is poised to reinforce its commitment to innovation in digital communications. As the company continues its growth trajectory, Ankur’s leadership will be instrumental in driving long-term success and strengthening Sinch’s position as a market leader.

 

Cocktail Focus: The Story in Every Sip

LOYA Paanch Experience is a sensorial journey through cocktails inspired by the five rivers, five senses, five elements, and five guiding tenets that form the HEART of the North: Harmony, Experimentation, Authenticity, Reverence, and The Spirit.

Each cocktail at LOYA is crafted at the intersection of science, spirit, and soul, layered with heirloom botanicals, infused with technique, and designed to evoke emotion. This is cocktail culture reimagined in the LOYA way.

2 Of Our Signature Cocktails

1. Gulab 

Elements: Rose-cardamom vodka, fresh pineapple juice, lemon, citrus-rose mist 

Price: ₹1250 

Recipe: 

• 60 ml Ketel One vodka 
• 30 ml fresh pineapple juice 
• 15 ml homemade gulab syrup (rosewater, sugar, Rooh Afza) 
• 3–4 drops of vege foam stabilizer 

Steps: 

1. Shake all ingredients with ice. 
2. Dry shake again (without ice) for froth. 
3. Strain into coupe glass. 
4. Finish with rose-citrus mist. 

 

2. Jammu Julep 

Elements: Rum, mint, spice nectar, blueberries, sandalwood dust 
Price: ₹1250 

Recipe: 

• 15 ml Old Monk + 45 ml Captain Morgan 
• 5–6 mint leaves 
• Slice of green chilli 
• 50 ml masala syrup + lime juice 
• Garnish: blueberries, dehydrated lime, mint, sandalwood dust 

Steps: 

5. Muddle mint, chilli, and blueberries in julep glass. 
6. Add rum blend and syrup mix. 
7. Shake and strain into julep tin with 2 ice cubes. 
8. Top with crushed ice. 
9. Garnish with berries, lime, mint, and sandalwood. 

 

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