Press Release_SMK Helmets introduces new range of premium helmets at the India Bike Week 2025

 SMK Helmets introduces new range of premium helmets at the India Bike Week 2025

Launches SMK Cygnus, and an all-new product range where advanced safety meets unmatched convenience

 

Key Highlights:

 

●       Unveiled SMK Cygnus, a flip-back helmet with 180° rotating chin guard, only Indian brand to have helmet with P/J certification

●       Introduced the Delta series in the Demi-Jet category, which includes urban centric Delta City & touring ready Delta Tour

●       Showcased the globally acclaimed helmets SMK Ares in Dual-Sports category, & SMK Nova in full-face category for performance riding

●       Launched full line-up of  European Standards CE Level A certified riding jackets for summer and winter

 

Panchgani: Ushering a new era of premium in India with advanced innovation and technology, SMK, the premium brand from the Studds Accessories Ltd., world’s largest two-wheeler helmet manufacturer by volume in Calendar Year 2024 (Source: CARE Report), took the center stage at India Bike Week 2025 with the launch of SMK Cygnus in India along with other new premium models, and the complete riding jacket collection. 

 

Debuted at EICMA, the new premium collection brings together advanced safety features, elevated style and ergonomic designs for enhanced riding experience.

 

Leadership Speaks

Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”

SMK Cygnus- Redefining Flip-Back Innovation

The star attraction of the event was the SMK Cygnus, unveiled on stage to an enthusiastic audience. Engineered as the brand’s most sophisticated and fully loaded helmet till date, Cygnus features a 180° rotating chin bar- a signature flip back innovation for the versatile riders which allow seamless conversion between full-face & open-face modes. This mechanism lets riders position the helmet to suit their posture- the helmet sits differently when used as an open face for upright cruisers, and as a full face for sport riding which require leaning tuck position and more aerodynamic helmet size. Currently the rare few helmets in India with P/J Certification, it’s designed for the riders which prioritizes advanced safety, superior build quality and modern style. 

 

The model’s impact absorption is maximized by combining an Energy Impact Resistant Thermoplastic (EIRT) shell with a multi-density EPS liner. The helmet ensures optimal visibility in all conditions, boasting a wide anti-scratch visor, fitted with Pinlock® MaxVision @120 and an integrated sun visor. A high-quality ventilation system, double D-ring and a removable, plush hypoallergenic liner round out some of its impressive fully loaded features. The helmet has a total 5 options currently in its Solid variant, with  4 color choices- Black, White, Metallic Grey, & Nardo Grey . Cygnus will be offered in 2 shell options with sizes range from XS to XXXL to accommodate various rider preferences. The current Cygnus model is expected to retail in the INR 17,000–20,000 range when it launches full scale in the market in the coming months. 

 

Globally-Acclaimed Performance Helmets

Alongside Cygnus, SMK announced the arrival of Ares and Nova, two internationally acclaimed models that have received strong appreciation in global markets. Ares bring sporty look with external detachable sun peak and easy-to-use-sun visor while Nova brings eyeglass-friendly harness with an ultra-wide field of vision optically corrected for clarity. These features ensure a secure and safe fit for all riders to tackle any weather. Both helmets bring a balance of aerodynamic design, robust construction and modern comfort features, aligning with SMK’s vision of offering products that meet diverse rider needs. The SMK Ares and Nova will be introduced at a starting price of ₹6350 & ₹3900, respectively, delivering advanced safety and modern design at an accessible range for Indian riders. 

Delta Series– Designed for City & Touring Riders
Complementing these models were two additions in the Demi-Jet category- Delta City and Delta Tour, each tailored for distinct riding needs.

Delta City is a sleek, city-focused demi-jet helmet designed for everyday commuting. Built on a lightweight Energy Impact Resistant Thermoplastic (EIRT) shell, it features a single integrated clear visor positioned internally to maintain a clean, urban profile. Rider comfort is enhanced through a quick-release buckle, moisture-wicking interior fabric and multiple air vents for daily ride ease. Delta City is offered in gloss and matt finishes, across five color options and 2 shell sizes, with sizes ranging from XS to XXL.

 

Delta Tour, on the other hand, is engineered for long-distance riding and touring comfort. It features an externally mounted dual visor for added protection, contoured cheek pads and integrated speaker pockets compatible with Bluetooth communication systems. Constructed using a durable EIRT shell, Delta Tour ensures stability and comfort across extended journeys. It will be available in Solid White, Jet Black, Hi-Vision Neon, Nardo Grey and Metallic Silver, with sizes from S to XXL, also offered in two shell options.

 

The Delta City and Delta Tour series price will start from ₹3,299 onwards, offering versatile, stylish and comfortable protection for both urban riders and tourers.

New Graphics Hit the Scene

Adding further excitement to the showcase, SMK introduced a new range of dynamic graphics across select models. Designs such as Agnar Cyborg, Typhoon Rival, Gullwing Sonic and Stellar Sport Flight drew significant attention for their striking aesthetics and modern visual themes. These fresh decals reflect SMK’s evolving design DNA and cater to riders seeking stronger personal expression through their gear.

 

Riding Armor with Style

The brand also displayed its complete riding jacket line-up, featuring models built for varying weather conditions and riding requirements. The SMK Infinity Rush and SMK Gladiator jackets are engineered for peak summer rides, combining 600D Oxford fabric with extensive mesh panels for superior airflow, along with removable waterproof liners for adaptable weather performance. For touring and winter riding, the SMK Apex Adventura offers a robust 3/4-length silhouette, a fixed waterproof liner, a thermal liner for cold conditions, breathable polyester mesh zones, reflective panels and a built-in hydration pack system that caters to long journeys. For women riders, the SMK Athenova provides a winter ready solution with a durable outer shell, waterproofing, a removable thermal liner and ergonomic styling built to balance comfort, warmth and safety. All jackets showcased at IBW are CE (Conformité Européenne) Level A certified and designed in a variety of colorways and sizes extending from S to 4XL, ensuring inclusivity across riding segments.

About Studds Accessories Limited

We are the largest two-wheeler helmet player in India in terms of revenue in Fiscal 2023 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. Our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.10 million helmets in Fiscal 2024. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to the overseas market (Source: CARE Report). Both of our brands, namely, Studds and SMK, have been marketed and sold in more than 70 countries as of December 31, 2024. 

We design, manufacture, market and sell two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eyewear) under our ‘Studds’ brand. Our products are sold Pan-India and in more than 70 countries internationally, with our key export markets situated across the Americas, Asia (excluding India), Europe and the rest of the world.

Press Release : Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners

 Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners

• 69% of SMBs in India already use digital advertising, and another 27% plan to adopt it within three years.
• 57% of businesses reported a doubling or tripling of revenue since adopting online advertising.
• Nearly 80% of SMBs now use AI-enabled advertising tools, but cost, skills, and ecosystem complexity remain hurdles.

National, 12^th December 2025: Primus Partners unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a survey of over 1,000 MSMEs and startups across India. The report underscores that digital advertising has become one of the most potent accelerators of small business growth, driving visibility, efficiency, and measurable returns at a scale previously inaccessible to smaller enterprises. The study shows that India’s SMB sector is undergoing a decisive shift embracing data-driven marketing, diversifying across platforms and formats, and increasingly adopting AI to optimise campaigns and reduce inefficiencies. Yet, even with this momentum, many small businesses continue to struggle with cost pressures, skill gaps, and the challenge of navigating an increasingly complex advertising ecosystem. 

The findings reveal that SMBs are not only advertising more, they are advertising smarter. A majority use three to four platforms simultaneously, over 65% deploy multiple formats, and more than 90% actively monitor campaign performance using digital tools. As the digital marketplace grows more competitive, AI adoption has become nearly universal, with SMBs using intelligent tools for targeting, fraud detection, automation, and creative optimisation. 

The study also highlights structural challenges that continue to restrain the full potential of SMBs. Limited budgets, absence of specialised talent, lack of IT infrastructure, and difficulty choosing the right mix of platforms and formats were cited as primary barriers. Over 70% of SMBs also expressed that the sheer variety of advertising options can be overwhelming, underscoring the need for simplified guidance and ecosystem support. 

Commenting on the policy significance of the findings, Sunita Mohanty, Managing Director, Primus Partners, said, “India’s economy depends deeply on the vitality of its small businesses, and this report shows how digital advertising is becoming a key equaliser allowing them to compete with larger players and participate more meaningfully in national and global markets. What is remarkable is not just the high adoption rate, but the tangible impact: from doubling revenues to expanding across India and even reaching export markets. At the same time, small businesses are telling us clearly that they need simpler, more affordable, and more trustworthy digital pathways. This report is our effort to ensure their voices shape the next phase of India’s digital economy.”

The report concludes that India’s SMBs are transitioning from digital adopters to digital leaders, but need a more supportive ecosystem to unlock their full potential. It calls for strengthened public–private collaboration, targeted digital skilling initiatives, responsible AI frameworks, and broader access to affordable tools that can help small businesses grow with confidence, resilience, and transparency.

 

About Primus Partners

Primus Partners is a leading advisory firm dedicated to providing strategic insights across policy, technology and economic sectors. Established by seasoned industry leaders with extensive experience in global organisations, the firm comprises a team of 300+ consultants and additional advisors. With a strong presence across multiple cities in India, Dubai, the UAE, KSA and the USA, Primus Partners has successfully executed projects across Africa, Asia-Pacific and the Americas.

For more information, visit: www.primuspartners.in.

 

2025 in Review, 2026 in Focus: India’s Tech Visionaries on What’s Next

 As 2025 draws to a close, industry leaders across India’s technology spectrum reflect on a year defined by accelerated digital maturity and the convergence of intelligence, design, and sustainability. From next-gen display innovations and AI-led surveillance to the rise of accessible consumer electronics and energy-aware ecosystems, the sector is gearing up for a transformative 2026. c

 

Mr Rajeev Singh, Managing Director, BenQ India and South Asia 

 

“2025 was a defining year for the display technology ecosystem, marked by accelerated adoption of smart, sustainable, and experience-driven solutions. At BenQ, we witnessed a dynamic shift in how consumers and professionals engage with technology - from hybrid work and education spaces to the growing demand for personalised entertainment and creator-focused innovation. Our focus remained on designing visual solutions that blend cutting-edge performance with user wellbeing, from eye-care monitors and laser projectors to interactive panels that foster collaboration and creativity.

 

As we step into 2026, the technology sector stands at the cusp of a new era, one where AI, visual intelligence, and eco-conscious innovation converge to shape more meaningful digital experiences. Key trends include accelerating OLED/microLED/quantum dot advancements for superior contrast and efficiency, rising adoption of interactive projections in education and collaboration spaces, and AI-driven personalization across displays. BenQ sees this as an inflection point to lead with purpose: advancing smarter, energy-efficient display technologies that serve both productivity and sustainability goals. The coming year will be about deepening the intersection of design, technology, and human experience - where visual innovation not only informs and inspires, but also contributes to a greener, more connected future."

 

Mr Pankaj Rana, CEO, Hisense India 

 

“2025 has reinforced a clear shift, Indian consumers are no longer satisfied with basic, functional appliances; they increasingly expect smarter, more connected and energy-efficient solutions for their homes. With rising disposable incomes and rapid urbanisation, adoption of IoT-enabled devices, especially smart TVs is moving from early adopters to the mainstream. In 2026, this momentum will only accelerate. We expect strong demand for larger-screen smart TVs, AI-enhanced picture and sound experiences, energy-efficient cooling solutions, and more voice-driven, connected home behaviour. At Hisense, we are doubling down on innovation and localisation, bringing global-quality TVs and next-generation air-conditioning solutions to India at accessible price points, anticipating that households will prioritise convenience, sustainability and intelligent living as core purchase drivers.”

 

Mr. Aditya Khemka, Managing Director, CP PLUS (Aditya Infotech Ltd.)

 

“2025 was a pivotal year for CP PLUS and the surveillance industry, characterised by rapid AI-driven security advancements improved connectivity and more intuitive surveillance systems. Trust and compliance were crucial in this rapidly evolving landscape. 

 

As the industry shifts towards reliable, scalable technology solutions that adapt to changing safety and operational demands, CP PLUS sets a benchmark. We are the first company in the industry to secure the STQC-Certification for the widest range of products and the only brand in the surveillance sector to get listed on the NSE, a testament to our commitment to quality and national standards. This achievement, coupled with our innovation-first approach, solidifies our dedication to developing technologies that precisely, resiliently, and confidently address real-world challenges.

 

Looking towards 2026, the technology landscape is set to deepen its focus on integrated intelligence and automation. CP PLUS has a number of technologies and inventions in the pipeline for the new India and anticipates that security solutions will increasingly leverage AI edge computing and IoT to create more proactive and adaptive environments. We anticipate innovations that extend beyond protection seamlessly integrating to streamline operations, inform strategic decisions and foster secure interconnected ecosystems.”

 

Ravi Agarwal, Co-founder and Managing Director, Cellecor Gadgets Ltd.

 

“2025 has been a defining year for the Indian consumer electronics industry, and for us at Cellecor, it marked a phase of disciplined scale, stronger consumer trust, and deeper market penetration. We saw a clear shift in consumer behaviour, where value, reliability and smart functionality became non-negotiable. Demand was no longer limited to metros, with Tier 2 and Tier 3 cities emerging as strong growth engines across televisions, audio products and smart wearable categories. This shift reinforced our belief that accessible technology is the future of this industry.

 

For Cellecor, the year was about strengthening our Make in India approach, optimising our product portfolio, and building meaningful visibility across both digital-first and offline channels. We witnessed robust traction across our smart TV and audio segments, along with strong adoption in fast-moving wearable categories. The festive season, in particular, demonstrated how rapidly the market is evolving, with consumers seeking feature-rich products that offer genuine value.

 

Looking ahead to 2026, we believe the next phase of growth in consumer electronics will be driven by deeper integration of smart ecosystems, AI-led personalisation, and energy-efficient technologies that balance performance with sustainability. We also foresee stronger omni-channel buying journeys, where online discovery and offline experience will work together seamlessly."

 

Murali M. Mantravadi, Jt. Managing Director, Energy Bots

“2025 marked a decisive inflection point for the global technology ecosystem. We witnessed the convergence of advanced compute, AI, and clean energy at a pace unmatched in the past decade. Generative AI matured from experimentation to enterprise-scale adoption, contributing to a global AI market that has reached around US$294 billion in 2025 and pushing demand for high-performance compute to historic highs. Simultaneously, renewable energy capacity expanded at record speed, with global additions crossing 500 GW for the first time, strengthening the symbiotic relationship between digital infrastructure and sustainable energy. This was a year where industries realised that intelligence and efficiency must evolve together. 

Looking ahead, 2026 will intensify this shift. Industrial AI will move into full production, edge-AI shipments are expected to grow over 30%, and sustainable computing will become a standard design principle. Smart homes, in particular, will evolve into energy-aware ecosystems where appliances dynamically optimise consumption, adapt to grid patterns, and extend their lifespan through predictive maintenance and continuous updates. 

At Energy Bots, we see this as the beginning of a truly integrated household energy future, one where appliances become intelligent participants in reducing waste, lowering bills, and supporting national sustainability goals. Technology is no longer just powering convenience; it is actively shaping responsible living. The transformation we are witnessing is not incremental; it is foundational, and 2026 will be the year it scales from early adopters to the mainstream.”  

 

Srividya Kannan, Founder-CEO, Avaali Solutions 

 

"As we enter 2026, the AI conversation in India needs to mature rapidly. While 'agent washing' has dominated headlines - companies slapping AI labels on traditional automation - the real opportunity lies in building robust AI infrastructure that can support genuine intelligent systems. India has a unique advantage: we can leapfrog the mistakes other markets made by building AI infrastructure with governance, ethics, and explainability baked in from day one. What concerns me is the gap between AI ambition and AI readiness. Too many organizations are implementing AI agents without the foundational data infrastructure, security frameworks, or change management capabilities to make them work. In 2026, we need to shift from 'AI theater' to AI substance - investing in the unsexy but critical work of data quality, model governance, and human-AI collaboration frameworks. At Avaali, we're focused on helping enterprises build this foundation through solutions that integrate AI thoughtfully into existing workflows rather than disrupting for disruption's sake."

 

Press Release - RRP Defense and Meprolight (Israel) Announce Strategic Collaboration for Advanced Electro-Optics and Weapon Sights in India

MUMBAI, India – December 11, 2025 – RRP Defense Limited (BSE: 530929) and Meprolight Ltd., Israel, a global leader in electro-optics, night-vision and weapon-sight systems, are pleased to announce a strategic collaboration aimed at delivering next-generation defence technologies to the Indian market.

 

Under this collaboration, Meprolight and RRP Defense Limited will jointly work on the distribution, assembly, technology integration, and future localisation of Meprolight’s advanced product line in India. The partnership includes:

 

• Collaborative sales and distribution of Meprolight products within India for military and law-enforcement agencies.
• Co-development of pricing, commercial strategy, and payment terms, mutually agreed between both organisations.
• Technology transfer by Meprolight to support assembly, testing, and integration at RRP Defense’s Mahape facility under the Government of India’s Make in India and Atmanirbhar Bharat initiatives.
• A long-term roadmap for local manufacturing of select electro-optic systems using indigenous components through RRP Electronics and other ecosystem partners.

 

Leadership Statements

 

Mr. Rajendra Chodankar, Chairman, RRP Defense Limited, said:

“This collaboration with Meprolight affirms India’s growing capabilities in precision defence manufacturing. Integrating world-class electro-optic technology into our Mahape facility enables us to serve the Indian Armed Forces with domestically assembled, battle-tested solutions. Together with Meprolight, we are strengthening India’s defence ecosystem and advancing our role in the global supply chain.”

 

About RRP Defense Limited

RRP Defense Limited is a leading Indian defence manufacturer dedicated to advancing the national vision of Atmanirbhar Bharat. Under the leadership of technocrat-entrepreneur Rajendra Chodankar, the company has evolved from a trading entity into a deep-tech defence production enterprise.

RRP Defense focuses on indigenising critical systems in Electro-Optics, Thermal Imaging, and UAV technologies. The company has strengthened its ecosystem through the acquisition of RRP Drone Innovation and the formation of Vimananu Limited, enabling a full spectrum of Drone-in-a-Box and anti-drone solutions.

Through collaborations with Meprolight (Israel) and CYGR (France/USA), along with indigenous semiconductor support from RRP Electronics, the company is positioned to deliver high-precision, battle-ready systems to the Indian Armed Forces and global partners.

 

About Meprolight Ltd., Israel

Meprolight is a globally recognised manufacturer of advanced electro-optic systems, night-vision devices, and weapon sights for defence, paramilitary, and law-enforcement agencies. With decades of battlefield experience and international deployment, Meprolight’s solutions are known for reliability, precision, and combat-tested performance.

 

Media Contact

Saloni Singh

RRP Defense Limited

Phone: +91 90041 48797