Skip to main content

Posts

Showing posts with the label Lifestyle

Not Your Everyday Cocktails: 5 Desi Flavours Reimagined with Vodka

​ Indian flavours have always had a way of making their mark, and now they’re finding a place beyond the plate. From the tangy comfort of chaas and the indulgence of butter chicken to the festive sweetness of ghewar, the nostalgia of meetha paan and the warmth of masala chai, these familiar flavours get a spirited new avatar with vodka. Here are five unexpected desi-inspired cocktails that bring together Indian flavours and modern cocktail culture. Masala Chaach Fizz Ingredients 60 ml ZigZag Original Vodka 90 ml chilled buttermilk (chaas) 15 ml fresh lemon juice 10–15 ml simple syrup 1 small pinch of salt Ice Optional: pinch of roasted cumin powder Method Add vodka, buttermilk, lemon juice, simple syrup and salt to a shaker. Add ice and shake well for 8–10 seconds. Strain over fresh ice into a rocks glass. Garnish with a light sprinkle of roasted cumin powder or a small lemon wheel. 2.   Makhani Spice Martin i Ingredients 60 ml ZigZag Orange Flavour Vodka 30 ml tomato juice 15...

Press Release - Every Good News in India Sounds the Same: Prega News Unpacks the “NEWS” in Its Name This Independence Day

​ Delhi, 12 August 2026 :  India speaks in hundreds of languages. Every region has its own culture, traditions and ways of celebrating life’s milestones. Yet, when the biggest good news of a family’s life arrives, the emotion needs no translation .   This Independence Day,  Prega  News, the pregnancy detection brand from Mankind Pharma, celebrates 19 years of being part of this life-changing moment with a film that finds a simple yet powerful idea within the brand’s own name. NEWS stands for North, East, West and South ,  the four corners of India where  Prega News has been part of millions of families’ first good news.   Conceptualised by  FCB  Kinnect , the film travels across four homes in North, East, West and South India. Each home reflects a distinct language, culture and way of expressing happiness, bringing alive the diversity that makes India unique.   In one home, the news becomes an occasion that brings grandparents together. ...