More than 90% of restaurateurs believe owning the customer data can help boost their business: inresto by dineout research
81% of restaurants believe that their own website is a more cost-effective medium to generate direct order
Technological solutions like QR based menus, online reservations, and feedbacks are now ingrained in the system
New Delhi, October 13, 2021: After two major lockdowns, the restaurant industry was and still contemplating its business revival. India’s largest restaurant technology company, inresto by dineout, conducted survey research to gauge the sentiments of restaurateurs with respect to owning the customer data, targeted marketing solutions, and the role of technology in business revival. The survey was conducted in 8 major cities including Delhi -NCR, Mumbai, Bangalore, Pune, Hyderabad, and others. User groups who participated in the survey consisted of restaurant industry professionals like owners, general managers, and consultants among others. The survey resulted in the shared view of the industry, highlighting the need to save the aggregator commissions & retarget their customers in the most effective way. The sample size collected was 2000 responses.
Research Paper:
https://inresto.com/blog/a-3d-view-of-restaurant-industry-delivery-data-digital-marketing/
“Pandemic has taught us many lessons and one of the most important lessons is to be resilient and self-reliant. The dynamics to run a business have now changed and with effective solutions available in the market, restaurants can save huge overhead expenses. Restaurateurs can get direct orders and own their customer data with inresto’s plug and play tech suite, and attract more customers with tailored and targeted communication.” says Ankit Mehrotra, CEO & Co-founder, Dineout.
“There is no denying the fact that the restaurant industry has been hit badly in the gut. In order to survive and keep the business afloat, many resorted to aggregators for daily orders. Restaurants need to take charge of their direct orders and own the guest data in order to retarget them effectively. It’s all about providing a great experience to our guests and we are able to do so once we know who they are and what their preferences are. This has been made possible by owning our delivery & pickup platform through inresto.” points out Nihal Harchandrai, VP- Finance & Strategy and Director, Theobroma Foods Private Limited.
The report provides a look at the widespread adoption of technology by restaurants to manage their daily operations and to further minimise their dependency on aggregators. Online reservation systems, loyalty programs, and targeted marketing solutions provide restaurants with an opportunity to retain customers and provide a safe customer experience.
About Dineout
Dineout is India’s largest dining out and restaurant tech solutions platform in B2C and with inresto in the B2B front, processing more than 100M diners and $900M worth of transactions for its partner restaurants across its network of 50,000 restaurants in 20 cities, providing a collective savings of more than $100M on restaurant bills annually. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain, and Vivek Kapoor, Dineout is a pioneer in Contactless Dining with the easiest way to discover the best restaurants in the city, save time & hassle by booking a table in advance, get discounts, enjoy 1+1 privileges on Food, Drink & Buffets through Dineout Passport, as well as earn instant discounts on every restaurant bill payment via Dineout Pay. For more information, please visit – https://www.dineout.co.in/
Media Contact
Yogesh Kaushik: +91 93502 03888, yogesh.kaushik@dineout.co.in
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