ABP Network & Ozone Locks set to launch a voting anthem as poll battle heats up
‘Ab Chalegi
finger key’ campaign aims to inspire people to vote responsibly this election
Noida, 28th
February 2022: In the midst of the
much-anticipated assembly elections in Punjab & UP, ABP Network, is set to
unleash an intriguing anthem called "Ab Chalegi Finger Key," in
partnership with its sponsor Ozone Locks. The aim behind the anthem's launch is
to remind people that by pressing a button on a voting machine and by casting a
vote, they can make a meaningful impact.
The anthem
is penned by International Indian Film Academy Award winner for best lyrics, Mr. Manoj Muntashir, sung by India Idol
finalist Ashish Kulkarni, directed by the famous duo Anshith & Kallol, and
produced by Manoj Muntashir Entertainment. ABP Network wishes to emphasize
through this song that it is a common misconception that powerful people
always get their way. The ultimate weapon, however, is a common man's finger.
It is through the use of the finger that a common man can have a say in how his
government makes decisions. As a responsible news organization, we recognize
the power that resides in the hands and fingers of ordinary people, and we wish
to reiterate the same.
The Anthem
is called "Ab Chalegi Finger Key," which is the slogan of the anthem's
sponsor, Ozone Locks. The development and airing of this anthem is supported by
Ozone Locks. The anthem will also emphasize that, just as a finger can help safeguard
a democracy. When it comes to voting, a single finger has the power to lock or
unlock your wealth and fate.
Commenting
on the launch of the anthem, Abhishek
Aggarwal, President- Strategic Operations, Ozone Overseas, said: "‘Ab chalegi finger key’ is not just a
brand tagline, but a philosophy which highlights the power given to us by the
constitution to restore faith in democracy in every election. Our association
with ABP Network was to showcase that when we use a finger to exercise our
rights & protect democracy, the same finger has the power to protect our
homes, too. This brilliant connection between the fingerprint locks & safes
and electronic voting gave birth to the idea of ‘Ab Chalegi finger key’
campaign.
In continuation with our association with ABP Network,
we are proud to partner with renowned poet & lyricist Manoj
Muntashir, to evoke the emotion and bring in the sense of
responsibility of protecting democracy through an anthem.”
About ABP Network
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