Press Release­_India Charts Global OTT Ambition at WAVES Summit 2025 Roundtable

Mumbai, 2nd May 2025

As part of the prestigious WAVES Summit 2025, a high-level Roundtable on ‘OTT & Digital-Driven Democratisation of Content Creation and Consumption’ was hosted at the Jio World Convention Centre, Mumbai. Curated by Primus Partners, AWSand Rolling Stone India, the Roundtable brought together over 100 eminent personalities from the worlds of cinema, technology, policy and venture capital, reflecting a unique confluence of creativity, commerce and innovation aimed at shaping the next phase of India’s digital entertainment economy.

The Roundtable was launched by the release of the report “Press Play – India’s OTT Story Goes Global”, by Shri Ashish Shelar, Hon’ble Minister of Culture, Heritage & IT, Government of Maharashtra. The Report is jointly authored by AWS, Primus Partners and Rolling Stone India. On the occasion, Shri Shelar remarked “OTT today is not just about screen entertainment, it includes gaming, immersive content and education. I am proud that Maharashtra continues to be the launchpad for such transformation.” He congratulated CEO Prasar Bharati Shri Gaurav Dwivedi for launching WAVES OTT and said such platforms are making nostalgic content accessible while introducing fresh new-age programming.” The Minister also announced that the government would launch a Marathi OTT and reaffirmed the state’s commitment to supporting digital innovation and creative entrepreneurship.

The Roundtable was divided into three curated sessions, each focused on a pivotal theme driving the OTT and creative-tech ecosystem forward - Public–Private Collaborations & Hyper-Localisation of Content, Scaling Indian Media Content for Global Markets & Monetisation Models, and Role of Emerging Technologies & AVGC in OTT. The session explored the evolving role of public-sector broadcasters in expanding India’s multilingual content footprint and forming ecosystem partnerships for inclusive digital growth. There were discussions on India’s potential to become a global storytelling hub, through hybrid monetisation, co-productions, and digital-led internationalisation of content. The speakers spotlighted how AI, AR/VR, cloud, gaming, and immersive media are changing content creation, distribution, and monetisation, especially in India’s AVGC sector. Emphasis was placed on job creation, youth skilling, and building future-ready infrastructure.

In his key note address, Shri Gaurav Dwivedi, CEO, Prasar Bharati, traced the legacy of Prasar Bharati in nurturing India’s storytellers, from Binaca Geet Mala on radio to Ramayan and Hum Log on television, highlighting how external creators shaped national narratives through public broadcasting. He explained how WAVES OTT breaks the constraints of linear broadcasting, offering a limitless, multi-genre digital platform for creators across geographies. “This is not just a platform for entertainment,” he said, “it is an instrument of empowerment, where every voice from every corner of India gets to be seen and heard.”

The speakers were a motley group from Hollywood, Bollywood and the larger creator and AVGC community - Sajan Raj Kurup, Founder, Creativeland Studios, David Unger, CEO, Artists International Association, William Pfeiffer (Globalgate), Amala Akkineni (Annapurna Studios), Sandeep Marwah (AAFT), Sachin Pilgaonkar, Pankaj Gupta (AWS), Sudhir Chaudhary, Rituparna Sengupta, Amish Tripathi, Mahima Kaul (Netflix), Sameer Nair (Applause Entertainment), Shefali Bhushan, Kriti Kharbanda, Nitin Bawankule (AWS), Nicolas Granatino (Ridley Scott CG), Shamani Joshi, Editor, Rolling Stone India, Vaibhav Modi (Victor Tango), Isha Talwar, Manoj Padmanabhan (AWS), Aditi Shrivastava (Pocket Aces), Soumya Mukherjee (Hoichoi), Vishnu Mohta (Hoichoi), Shruti Paul (Accenture)

Smt Amala Akkineni recommended an institutionalised approach to mentoring regional talent and called for dedicated funds to support vernacular storytelling for global platforms.

A significant announcement from the Roundtable was the announcement of a strategic MoU between the Government of Andhra Pradesh and Creativeland Asia to establish Creatorland: India’s first Transmedia Entertainment City in Andhra Pradesh. The MOUs were exchanged between Smt. Amrapali Kata, MD, Andhra Pradesh Tourism and Sajan Raj Kurup Sajan Raj Kurup, Founder, Creativeland Studios & Chairman, Creators Inc London in the presence of the global advisory board David Unger, CEO, Artists International & Global Advisory Board Member, Creativeland Asia and Nicolas Granatino, Chairman Novaquark. Under the MoU, Creatorland is envisioned as a pioneering ecosystem that will  integrate AI, gaming, immersive storytelling, and global co-productions, projected to attract ₹8,000–10,000 crore in investment, create over 150,000 jobs, and skill 10,000 youth annually.

Smt. Kata invited the entire creator ecosystem to “consider Andhra Pradesh as a new-age hub for creative tech and innovation”, reaffirming the state’s support for world-class infrastructure and policy backing.

The OTT Roundtable at the WAVES Summit 2025 has upheld India’s Creative-Tech Inflection Point and  served as a launchpad for new narratives, cross-sectoral partnerships, and digital innovation. The presence of creators like Jayant Somalkar, Om Raut, Vinod Bachchan, Tanvi Dhedia, Varun Mitra, and Shobha Sant further highlighted the ecosystem’s vibrancy.

With the release of a data-backed industry report, a landmark MoU, and powerful keynote interventions, the Roundtable reflected India’s growing ambition to lead the world in democratised, tech-enabled storytelling.

 

About Primus Partners

Primus Partners is a leading advisory firm dedicated to providing strategic insights across policy, technology and economic sectors. Established by seasoned industry leaders with extensive experience in global organizations, the firm comprises a team of 250+ consultants and additional advisors. With a strong presence across multiple cities in India and Dubai, UAE, Primus Partners has successfully executed projects across Africa, Asia-Pacific and the Americas.

 

For more information, visit: www.primuspartners.in.

Government of Andhra Pradesh and CreativeLand Asia announce collaboration at WAVES Summit, to set up India’s first Transmedia Entertainment City in Andhra Pradesh

Mumbai, India, 2.5.2025: CreativeLand Asia and Govt. of Andhra Pradesh signed an MOU to conceptualize and operationalize India’s first Transmedia Entertainment City, Creatorland in Andhra Pradesh, which will have immersive theme parks, gaming zones, global cinema co-production zones and will also help drive job creation, skill development, tourism and digital innovation. 

 

This partnership was announced at the WAVES Summit being heldin Mumbai from 1st to 4th May which was inaugurated by the Hon’ble Prime Minister Shri Narender Modi. The MOU was signed in the presence of Shri Kandula Durgesh, Hon’ble Minister Tourism and Entertainment, Government of Andhra Pradesh, by Ms Amrapali Kata, CEO Tourism and Shri Sajan Raj KurupFounder of Creativeland Studios Entertainment and Chairman of Creators Inc London along with global advisory board with Mr David Unger, CEO Artists International, Andy Orrik, Founder Studio Belong, Jani Guest, CEO Creators Inc and Nicolas Granatino Chairman Tara Gaming. Visiting dignitaries at  theWaves Roundtable and a few of the representatives from the global advisory from Hollywood were also present at the announcement.

 

Creativeland Asia is in conversation with  20+ studios across the world to make India their production  hub. It is expected that Creatorland will attract investments between Rs 8000 – 10,000 crover 5-6 years that will go towards the creation of a Virtual Studio Complex powered by AI-based real-time rendering and volumetric capture technologies, immersive theme parks, gaming zones, esports arenas, and global cinema co-production zones, Creatorland Academy for skilling youth in VFX, AI, gaming, and immersive storytelling. 

 

This announcement marks a significant step toward cross border collaboration in media and entertainment for innovation, research, and Indian and global IP creation in AI-driven content, R&D, VFX workflows through Creatorland’s Generative AI Lab, and will encourage participation from global and Indian talent to build India as a global production hub.

 

This hub will open up skilling and employment opportunities for youth from Andhra Pradesh and rest of the country across creative and tech domains - skilling 10,000+ youth every year in AI, VFX, gaming and 150,000+ new jobs across entertainment, tech, tourism is envisaged with the opening of opportunities under this initiative. 

 

Commenting on the partnership, 

Hon’ble Minister Tourism and Entertainment, Government of Andhra Pradesh, Shri Kandula Durgesh, said, “Partnering with CreativeLand Asia marks an exciting milestone in our efforts to open up the state for film and entertainment tourism. This MOU is more than an infrastructure project, it is a commitment to creating an enabling ecosystem for talent, innovation, and tourism. Creatorland will not only boost the entertainment economy but also transform visitor experiences through theme parks, immersive zones and global production hubs. We are proud to lead this cultural and economic transformation from the state. This collaboration supports our commitment to diverse, high-quality production, boost to the media and entertainment sector including AVGC, VFX powered by cutting-edge technology and exceptional content. Together, we aim to set new benchmarks in digital entertainment and connect with industry and consumers in more meaningful ways.”

 

Sajan Raj Kurup, Founder & Chairman, Creativeland Asia said, “Creatorland is more than a destination, it is a creative movement. By joining hands with the visionary leadership of Andhra Pradesh, we are building the future of entertainment, education and innovation. From immersive experiences to AI-led storytelling, Creatorland will blend technology with culture, global talent with Indian imagination. This is our collective step toward putting India on the global map of entertainment infrastructure and IP creation. This collaboration is a milestone in India's journey toward becoming a global content powerhouse. By integrating technology, creativity and infrastructure, Creatorland represents the next phase of our vision for India as a global leader in entertainment infrastructure. This initiative aligns with the Government’s commitment to support AVGC, immersive technologies and content creation that is rooted in Indian stories but designed for the world. Andhra Pradesh’s leadership in this endeavour reflects our national goal of transforming India into a hub for digital creativity, employment, and cultural diplomacy.”

 

MD, Department of Tourism and Entertainment Smt AmrapalliKata said “The Creatorland project reflects the state’s forward-looking commitment to promoting tourism through innovation. It offers a holistic vision where entertainment infrastructure, talent skilling and tourism come together to generate livelihoods, boost the local economy and elevate Andhra Pradesh’s profile on the global creative map. We see this as a blueprint for how future-ready infrastructure can drive inclusive growth.”

 

 

 

Media contact:

Punit Lawani | punit.lalwani@adfactorspr.com | +91 98931 06380

Control Z Flash Sale | iPhone 11 at just Rs 14999

1st May, 2025 | New Delhi: Control Z, India’s leading destination for premium renewed smartphones, today revealed its latest flash sale featuring the renewed iPhone 11 at an irresistible price of INR 14,999. The sale will go live on 4thMay, from 12:00 pm onwards, exclusively on the Control Z website.* Shoppers can unlock even deeper savings with 5 % instant discount when purchasing with HDFC Bank credit/debit cards or by verifying their student status via UNiDAYS. 

“This flash sale continues our mission to make flagship technology more attainable while accelerating the shift toward circular consumption. Choosing renewed devices does more than save money; it meaningfully reduces ewaste and carbon emissions, proving that premium tech can be both affordable and planetpositive,” said Yug Bhatia, Founder of Control Z.

Each renewed iPhone 11 at Control Z undergoes over 300 automated quality checks to ensure it meets the highest standards of performance and aesthetics, just like a brand-new device. It comes with a 100% battery health guarantee and is backed by an 18-month warranty, providing customers with both peace of mind and exceptional value.

Website Link: https://www.controlz.world/

 

About Control Z:

Control Z is redefining the smartphone experience by offering renewed devices that look, feel, and perform just like new. Every Control Z phone undergoes 300+ automated quality checks to ensure top-tier performance, and all iPhones come with 100% battery health for a truly seamless user experience. With an 18-month warranty, free pick-up and drop services, and easy EMI options, Control Z makes owning a premium smartphone affordable, reliable, and hassle-free—while contributing to a more sustainable future.

For media inquiries, please contact:

Shivani Rawat | 7838152095 | shivani@controlz.world

 

 

*Till stock lasts

Press Release_Hisense India Announces May Day Giveaway, To Gift 100” Smart TVs to 5 Lucky Winners

National, 2 May 2025: Hisense India, a leader in consumer electronics, is set to make the month of May more exciting for its patrons with a special giveaway. From May 1st to May 6th, 2025, customers who purchase any Hisense TV of 55’’ or above on Flipkart or Amazon India will stand a chance to win a premium 100’’ Hisense Smart TV. 

This limited-time offer coincides with the popular May Sales Day on the e-commerce platforms, giving customers an incentive to upgrade their home entertainment systems while having the chance to win big.                                                                                                                 

"At Hisense, we believe in delivering exceptional value and experiences to our customers," said Pankaj Rana, CEO, Hisense India. "This giveaway is our way of expressing gratitude to our customers and celebrating the growing preference for larger screen entertainment experiences in Indian homes. With our cutting-edge technology and stunning visual performance, we're excited to potentially transform living rooms with our flagship 100-inch models — a segment in which we are No.1 globally." 

The lucky draw will be conducted on May 25th, and winners will be notified by May 31st. The prize TVs will be delivered within 10 working days of winner confirmation, bringing an unparalleled viewing experience directly to the winners' homes. 

No separate registration is required for participation — all eligible purchases made during the campaign period will be automatically entered into the draw. This promotion is exclusively available for purchases made on Flipkart.com or Amazon.in and is open to all Indian residents, except employees of Hisense, Flipkart, Amazon and their affiliate partners. 

Important Conditions:

• If an eligible purchase is cancelled or refunded before the lucky draw, the customer will be disqualified from the campaign.
• If a refund is requested after the reward has been delivered, Hisense reserves the right to reclaim the reward, including pursuing legal or financial recourse if necessary.
• Misuse or manipulation of the campaign will lead to disqualification and forfeiture of the prize.
• The reward is non-transferable and cannot be exchanged for cash. By participating in the campaign, customers agree to abide by all stated terms and conditions. 

About Hisense 

Hisense India is a subsidiary of Hisense Group, a global leader in consumer electronics and home appliances. With a presence in over 160 countries, Hisense is known for its innovation, cutting-edge technology, and high-quality products spanning televisions, refrigerators, air conditioners, washing machines, and more. Globally, Hisense holds the No.1 position in the 100” TV category (Source: Omdia 2023-24). Committed to delivering exceptional value and world-class experiences, the brand is focused on product innovation and manufacturing, robust retail partnerships, and long-term growth in the market.

For more information, please visit: www.hisenseindia.com

Press Release - Alpine of Asia Pacific India elevates Operational efficiency through B-Square’s Pothera ERP Integration

Alpine of Asia Pacific India, a leading manufacturer of auto components, sensors, and communication systems, has partnered with B-Square Solutions, a global leader in IT and ERP services, to transform its operations and drive efficiency. As part of this collaboration, B-Square has successfully implemented its cutting-edge 5th Generation Pothera ERP software, empowering Alpine with enhanced automation, real-time insights, and seamless process integration. This strategic partnership highlights Alpine’s commitment to leveraging advanced technology to optimize workflows, enhance productivity, and ensure long-term business sustainability.

Earlier, Alpine opted for B-Square's Intact ERP to consolidate data, improve visibility across departments, and address operational inefficiencies. However, with technological advancements and the increasing complexity of business demands, the company migrated to Pothera ERP, a state-of-the-art cloud ERP solution by B-Square.

Speaking about the collaboration, Ms Payal Nambiar, Founder & Director, B Square said, “we are thrilled to have partnered with Alpine Asia Pacific India in their journey towards more efficient operations. Pothera ERP is designed to empower companies with real time visibility and process optimization enabling them to stay competitive in today’s fast paced industry”.

Commenting on the successful implementation, Mr. Narendra Jha, HOD – Finance and Logistics, Alpine of Asia Pacific India, said, “Partnering with B Square for our process implementation has made us leaner and more agile. We are hoping this strategic collaboration will augment Alpine’s operational capabilities and underscore our commitment to long-term business sustainability”

Initially, Alpine faced challenges such as tracking inventory across multiple states, handling centralized procurement with decentralized receipts, and managing geographically distributed depots. Additionally, the complexity of tax computation and profitability analysis across diverse product lines posed significant hurdles. To overcome these challenges, Alpine adopted B-Square’s specialized modules for Sales, Purchase, Inventory, and Finance within Pothera ERP, enabling seamless integration across departments. This transition provided real-time data insights, improved financial traceability, and a centralized solution to manage business operations efficiently, ultimately enhancing decision-making and optimizing resource utilization.

Pothera ERP as an enterprise software solution leverages next-generation technology including Artificial Intelligence, the Internet of Things, Blockchain Security, and Cloud Computing infrastructure that helps in managing real-time business processes and scaling businesses.

About B-Square Solutions

B-Square Solutions is a global IT solutions provider offering cutting-edge enterprise software products and services across industries. With a legacy of over two decades, B-Square is the trusted partner for clients worldwide, delivering tailor-made ERP solutions, CRM systems, and more to drive digital transformation.

About Alpine of Asia Pacific India

Alpine specializes in engineering optimized system components that work in harmony to provide users with an immersive audio experience, replicating the original studio recording. The company caters to a wide range of industries, including automotive, consumer electronics, and mobile devices, with a focus on innovation and precision.