ZEE5 has never failed to entertain us ever since its inception. The
quality of the program they offered made them the market leaders in its
segment. They always believed in the content rather than the quantity which has
steered them to the position as to where they are now. Having watched a variety
of programs in the past, I can certainly say with confidence that they knew the
pulse of the viewers without which they couldn’t have been improving themselves
in leaps and bounds.
The diversity in the programs
being aired across different time segments has kept us captivated for sure.
This is not a statement of exaggeration but facts since the TRP never lies
which is made possible due to the overwhelming support from the public. The
fact that they showed the variety across segments which includes Talk Shows,
Live Show, Movies, Soaps, Music etc., has covered almost all the crucial
aspects which we wouldn’t want to miss, otherwise. The movies that were aired
last year were thoroughly enjoyed by the viewers. When you get to see movies
like Simmba, URI, The Accidental Prime Minister, The Tashkent Files etc., what
more would you need? This would in fact keep you captivated at your home even
during the weekends, isn’t it?
Having done a tremendous job in
the year 2019, ZEE5 is not sitting on their laurels. In fact, they wanted to
make it even better for the viewers. When you keep improving yourselves year
after year, you would end up getting greater patronage. Am I wrong in making
this statement? I don’t think so.
Do look at what they did achieve
in 2019. Let me tell you that these are mind-blowing figures.
Some of the note-worthy achievements by
ZEE5 that I would like to mention here:
- Close to 9 Million daily active users
- Availability in more than 190 countries
- More than 100,000 hours of content with 84+
Originals launched.
- Available in 52 languages
- 25+ Blockbuster Digital Premieres
- More than 30
Prestigious Awards and 30+ global partners
Having said all the above, you might
wonder what is in store for us this year. It is January 2020 #ResolutionBinge which is going to wow us.
Usually, channels make a hue and
cry when it comes to featuring some unique programs or hit movies. If you have
watched ZEE5 in 2019, you would’ve now been convinced fully that you always got
to see the latest content – be it Movies or otherwise. So, this time they are
planning a January 2020 launch on ZEE5
and
I am confident that this would be even more fruitful.
One of the main points I would like to
highlight is diversity. They cater to the National and Regional needs. This is
evident from the below mentioned consumption according to the language.
- Hindi – 57%
- Marathi – 14%
- Tamil – 10%
- Kannada – 7%
- Bengali – 5%
- Telugu – 4%
- Malayalam – 2%
- Bhojpuri – 1%
This is what makes them unique and
special. There is never a question of problem with the language since you
always get to watch the content of your choice on ZEE5.
The platform has A-Listers like Puneet
Rajkumar, Arjun Rampal, Dia Mirza, Rakul Preet Singh to name a few and the list
would get even bigger in the coming days.
I guess I
have spoken enough about the platform and the content. If you are already a
subscriber, you would probably know better than me. If not, do subscribe to
ZEE5 today.
To give you a hint as to what’s
in store for the viewers from ZEE5 New
Releases in January 2020, do check here.
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