Title - Decoding Business Minds: Unleashing The Power Of Wealth Creation
Author - Ajay Gupta
Genre - Management / Development & Growth
Publisher - Rupa Publications
ISBN - 978-93-91256-65-4
It is one of a kind book in this genre. The fact that this book has received reviews from the likes of Shri Vijay Rupani(ex-CM of Gujarat), Jeev Milkha Singh, Sandeep Agarwal(Founder of ShopClues), Shri N D Gupta M.P, Manish Aggarwal(Director of Bikanervala Foods Pvt Ltd) shows how far this book has reached and what you can expect from it.
What did I like about this book?
This book doesn't give gyaans despite being a management book. The book is divided into 36 chapters. You might think that it is bulky due to the sheer number of chapters but that is not the case. Each chapter doesn't extend beyond 5 or 6 pages.
Unlike the contemporary, this book gives you lessons from the scratch as to how one should prepare himself to face this world(read it as in the field of business). Some of them may have been known to you but if you do not follow them in the right sequence, the results may be disastorous.
The book has some classic examples which include examples from tales, hearsay stories, and also that of the author's own experience. It begins with a bang wherein a fictionary character in the name of Neha visits a hospital to complain about her pregnancy problems and after examining her and listening to her troubles thoroughly, the gynecologist declares that she is perfectly alright. The author compares this with that of a business in real-time. He opines that there will be numerous problems that one may have to face day in and day out and these are normal and should not be construed as real trouble.
There is a power phrase before the end of each chapter which in itself is enlightening. I am giving some of them to give you a gist.
Business can create a legacy, a Job cannot.
Rise Again
Expand or Perish
From Thoughtsmith to Doer
Don't hide behind excuses
I must admit this book is so captivating that anyone who reads it would read it in full. I was no exception. Though I would highly recommend reading all of them without skipping, even if you decide otherwise, I would seriously recommend reading Chapter 18 - Never Give Up which has 20 power points which in itself is a book on its own.
Shri. Ajay Gupta is an entrepreneur who despite having difficulties in walking due to Polio at a young age has gone ahead in becoming a really successful person in his life and when he shared so much information which he has grasped in the past few decades, these would go a long way in igniting the minds of wannabe business person. Even otherwise, this book is a perfect read!!
This book is available on Amazon and on all leading book stores, online and offline.
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