Max Fashion and Goonj together takes a step towards a better tomorrow


Max Fashion and Goonj together takes a step towards a better tomorrow. 

As part of its CSR program, Max Fashion has launched a noble initiative where preloved garments will be upcycled for under privileged communities with installation of garment contribution boxes in 105 stores.


Chennai, 30th September 2022: Max Fashion, India's largest fashion destination, has collaborated with Goonj, an internationally awarded, non-profit organization to promote sustainability. The program was launched today at Max VR Mall store in Chennai with the unveiling of the garmentcontribution box by key dignitaries from Goonj and Max. As part of this initiative, contribution boxes have been installed in 105 Max Fashion stores across the country to enable recycling of used garments and utilizing it for the underprivileged.

Max cares is an initiative which ensure we care for the betterment of our planet. Max fashion and Goonj have collaborated to upcycle preloved garments and reduce excess of fashion waste going into landfill. Max fashion inspires consumers to inculcate this practice for the benefit of people and environment.

Goonj is a non-profit organization that has built a network of community led partnerships from urban to village India, channelizing urban surplus material as a tool to barter with rural efforts and wisdom to address crucial gaps in rural infrastructure, water, environment, livelihood, education, health, disaster relief, and rehabilitation.

On this occasion Harish Kumar Vice president, Max said,“It gives us immense pleasure to announce our association with Goonj that has been driving large efforts towards enhancing the dignity of the underprivileged across India. Max Fashion strongly believes that the progress of the society is a collective responsibility and aims to do its bit by facilitating recycling of used garments”


Anshu Gupta, Magsaysay awardee, Founder Goonj said about the initiative, “This campaign with Max Fashion is important for many reasons. On one hand, it presents a great example to the entire retail sector on how every organization can do its bit while on the other hand, more importantly, it gives every customer a chance to do something for others. In the process a lot of clothes will be prevented from going to landfills, instead they will play a new role in triggering dignity and development in the world. That's going beyond circularity to attain social goals, creating a win-win all over." 


About Max Fashion

Max is Landmark Group’s leading value fashion brand offering clothing, accessories, and footwear for the entire family. Launched in 2004, the brand is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a range of choices at affordable prices. The brand has grown at breakneck speed and is now present in over 170 Indian cities, over 400 stores and in over 19 countries around the world. With an overwhelming loyal customer base of over 33 million, max is the most loved brand for every family. While our stores are present across India, we have also strengthened our digital and social presence with over 10+ million app downloads, 1.7 million Facebook fans and 1 million+ Insta followersOne can shop with Max from the comfort of their homes on www.maxfashion.com & Max Fashion App. The brand has also amplified its presence with leading e-commerce platforms like Amazon, Flipkart, Myntra and Ajio. This gives its customers a true Omni-channel shopping experience across touchpoints.



About GOONJ: GOONJ (means an echo) a multi award winning social enterprise, using the cities discard for fueling widespread development work across village India. While dealing with thousands of tons of material Goonj reaches this material as a resource, as a parallel currency with dignity to rural communities across urban and rural India as they take up thousands of projects of development work like recharging water bodies, rebuilding local infrastructure, education, for addressing their own issues. Goonj’s pan India work in disaster relief & rehabilitation has led to systemic changes with multi-sectoral impact while its work on menstrual hygiene has contributed towards mainstreaming menstruation as a human issue beyond the culture of shame and silence and establishing cloth pads as a viable biodegradable environment friendly solution. For details, please refer- www.goonj.org