April 02, 2025, Mumbai – Parag Milk Foods, one of India’s leading dairy FMCG companies, is proud to announce the expansion of its product portfolio, reinforcing its promise ofinnovation, quality, and nutrition. Parag Milk Foods enhancesits products portfolio with high-protein, nutrient-rich products, catering to the growing demand for health-focused nutrition. This strategic investment underscores the company’s commitment to innovation and quality, reinforcing its position as a leading provider of premium dairy nutrition in the fast-growing India and global markets.
These new offerings cater to the growing demand for high-quality dairy and nutrition-based products across the company’s flagship brands:
This strategic launch underscores Parag Milk Foods’ dedication to providing consumers with nutritious and innovative products that align with modern lifestyles. Parag Milk Foods continues to expand its offerings, delivering a diverse range of high-quality dairy and nutrition solutions.
Gowardhan, renowned for its traditional dairy expertise, expands its portfolio with Chikki, a beloved Indian sweet snack made with pure Gowardhan ghee, ensuring both nostalgic taste and wholesome goodness. It is available in two variants Sesame and Peanut, and priced at INR 10 for 25 gmseach.
GO, renowned for its modern dairy products offerings,introduces a new range of fruit yogurt crafted to balance taste and nutrition, catering to consumers of all ages. The available flavours of Go Fruit Yogurt are Mango, Blueberry and Strawberry. It is priced at INR 25 for 80 gms.
Pride of Cows, renowned for its farm-to-home, single-origin dairy, introduces wholesome products made from 100% traceable milk produced directly at its Pride of Cows farm near Pune. The low-fat, high-protein Pride of Cows Paneer provides 45 grams of protein, helping consumers meet their daily protein requirements. It is priced at INR 235 for 200 gms. The Mint & Masala Buttermilk is priced at INR 60 for 250ml. Pride of Cows Greek Yogurt with flavours like Fig & honey, Mixberry, Blue berry, Pineapple – with Real Fruits is priced at INR 95 for 100g each. The Fresh Mozzarella Bocconcini Balls are priced at INR 400 for 200g.
Avvatar, one of the leading sports nutrition & whey protein brands, introduces protein bar with high protein and nutrients offering convenience and energy. The product range is priced at INR 60/piece for 40g and is available in chocolate and coffee wafer flavour.
Akshali Shah, Executive Director of Parag Milk Foods,stated, "With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-proteinpaneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles.
The introduction of these new offerings with purity, taste and nutrition strengthens the company’s position in the dairy, nutrition and wellness segments, ensuring that consumers have access to high-quality, innovative solutions that fit their modern lifestyles.
The route to market for Pride of Cows products will be Pride of Cows portal, app along with Quick commers and e commerce. The Gowardhan, GO and Avvatar products will be available in General stores, Modern Trade and on quick and e commerce.”
About Parag Milk Foods Ltd:
Parag Milk Foods Limited, founded in 1992, is the largest private dairy FMCG company in India. Our manufacturing plants are ideally positioned in Manchar, Maharashtra, Palamaner, Andhra Pradesh, and Sonipat, Haryana. We sell healthful and nutritious 100% cow’s milk products. Our integrated business approach and strong R&D capabilities have helped us establish ourselves as the innovation leader. Our Bhagyalaxmi Dairy Farm is distinguished by its pedigree, perfect cows, state-of-the-art milking, feeding, breeding, and packaging technology.
We pioneered the way with innovation and a robust distribution strategy and we now have over 5 lakh retail touch points, 29 depots, and 500+ super stockists. We work with over 5 lakh farmers and are growing progressively to strengthen our distribution and procurement networks.
We have renowned brands, such as Gowardhan, Go, Pride of Cows, and Avvatar. Our flagship brand, Gowardhan Ghee has more than 22% market share in the cow ghee category and our young and fun-loving brand- Go cheese, has more than 35% market share. We are a leading player in the institutional and HORECA cheese business and are moving very fast into the consumer cheese segment.
Pride of Cows was introduced with a Farm to Home concept proposition targeted towards customers seeking premium quality dairy products. The Company has also ventured into the B2C segment for Whey Protein with the brand Avvatar – India’s 1st 100% vegetarian whey protein, the first of its kind manufactured in India.
For Enquiry:
chriselle.bayross@communicateindia.com
mayuri.aeer@communicateindia.com
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