From Ghar Ka Chai Maker to Serving 1 Lakh Cups Daily: How Nitin Saluja Brewed Chaayos into a National Sensation
India, 5th February 2025: In a country where chai is more than just a drink — it’s a ritual, an emotion, and a way of life — one man turned a humble home-brewed beverage into a multi-million cup empire. Nitin Saluja, founder of Chaayos, is now serving a staggering 1 lakh cups of chai every day — and he’s not stopping anytime soon. In a candid conversation on the second season of Rockford Circle, Saluja spilled the tea on his entrepreneurial journey, revealing how he redefined the chai-drinking experience for millions of Indians. From an IIT graduate to a supply chain consultant in the US, Saluja’s journey took an unexpected turn when he realized that entrepreneurship was his true calling. Despite early setbacks — including failed ventures like a Home Depot-inspired brand in India and a waste management startup, both discouraged by his father — Nitin found his path with a single, powerful realization: Chai lovers in India had limited options — either a tapri or homemade tea....