Press Note | Pets Aren’t Property: Why HUFT Founders Believe ‘Pet Parent’—Not ‘Owner’—Is the Right Term
India, 7th Mar 2025: In a world where pets are often treated as property rather than family, one woman dared to change the narrative. Rashi Narang, co-founder of Heads Up For Tails (HUFT) , along with her husband Samarth Narang, turned her unconditional love for animals into a mission-driven empire—one where pets always come first, and business follows. Today, HUFT is India’s leading pet care brand, with 90 stores across three countries, proving that passion-fueled entrepreneurship can create both impact and success. On Season 2 of Rockford Circle , Rashi and her husband, Samarth Narang , shared the incredible journey of HUFT— a story of love, grit, and an unshakable commitment to pet well-being. While Rashi was driven by her passion, the early years were anything but easy. Investors and retailers dismissed her idea, leading to over 200 rejections. But persistence paid off—HUFT’s commitment to quality and a pet-first approach eventually won the trust...