Press Release - With only 32% of Indian companies offering paternity leave, Prega News's Father's Day campaign calls for a shift in how the country sees new fathers
With only 32% of Indian companies offering paternity leave, Prega News's Father's Day campaign calls for a shift in how the country sees new fathers N ational , 17 th June 2026: Prega News, India's No. 1 pregnancy care brand with an 86% market share (MAT Q4 FY2026, IQVIA), has launched a campaign this Father's Day that turns the spotlight on paternity leave and on the quiet but critical role fathers play in the earliest days of parenthood. The campaign goes live with a film that captures a reality many Indian families know well: a new father who wants to stay, who is needed at home, but who has little systemic support to do so. According to available data, only 32% of Indian companies currently offer paternity leave, discouraged in practice or treated as optional rather than a right. The challenge is compounded by how Indian family structures have evolved. With more households becoming nuclear and both partners worki...