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Showing posts with label Others. Show all posts
Showing posts with label Others. Show all posts
Press Release : Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners

Press Release : Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners

 Digital wave sweeps SMB sector: AI tools now used by 4 in 5 small businesses, reports Primus Partners


• 69% of SMBs in India already use digital advertising, and another 27% plan to adopt it within three years.
• 57% of businesses reported a doubling or tripling of revenue since adopting online advertising.
• Nearly 80% of SMBs now use AI-enabled advertising tools, but cost, skills, and ecosystem complexity remain hurdles.

National, 12th December 2025: Primus Partners unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a survey of over 1,000 MSMEs and startups across India. The report underscores that digital advertising has become one of the most potent accelerators of small business growth, driving visibility, efficiency, and measurable returns at a scale previously inaccessible to smaller enterprises. The study shows that India’s SMB sector is undergoing a decisive shift embracing data-driven marketing, diversifying across platforms and formats, and increasingly adopting AI to optimise campaigns and reduce inefficiencies. Yet, even with this momentum, many small businesses continue to struggle with cost pressures, skill gaps, and the challenge of navigating an increasingly complex advertising ecosystem. 

The findings reveal that SMBs are not only advertising more, they are advertising smarter. A majority use three to four platforms simultaneously, over 65% deploy multiple formats, and more than 90% actively monitor campaign performance using digital tools. As the digital marketplace grows more competitive, AI adoption has become nearly universal, with SMBs using intelligent tools for targeting, fraud detection, automation, and creative optimisation. 

The study also highlights structural challenges that continue to restrain the full potential of SMBs. Limited budgets, absence of specialised talent, lack of IT infrastructure, and difficulty choosing the right mix of platforms and formats were cited as primary barriers. Over 70% of SMBs also expressed that the sheer variety of advertising options can be overwhelming, underscoring the need for simplified guidance and ecosystem support. 

Commenting on the policy significance of the findings, Sunita Mohanty, Managing Director, Primus Partners, said, “India’s economy depends deeply on the vitality of its small businesses, and this report shows how digital advertising is becoming a key equaliser allowing them to compete with larger players and participate more meaningfully in national and global markets. What is remarkable is not just the high adoption rate, but the tangible impact: from doubling revenues to expanding across India and even reaching export markets. At the same time, small businesses are telling us clearly that they need simpler, more affordable, and more trustworthy digital pathways. This report is our effort to ensure their voices shape the next phase of India’s digital economy.”

The report concludes that India’s SMBs are transitioning from digital adopters to digital leaders, but need a more supportive ecosystem to unlock their full potential. It calls for strengthened public–private collaboration, targeted digital skilling initiatives, responsible AI frameworks, and broader access to affordable tools that can help small businesses grow with confidence, resilience, and transparency.

 

About Primus Partners

Primus Partners is a leading advisory firm dedicated to providing strategic insights across policy, technology and economic sectors. Established by seasoned industry leaders with extensive experience in global organisations, the firm comprises a team of 300+ consultants and additional advisors. With a strong presence across multiple cities in India, Dubai, the UAE, KSA and the USA, Primus Partners has successfully executed projects across Africa, Asia-Pacific and the Americas.

For more informationvisitwww.primuspartners.in.

 

Annual Report I Clinikally Insights: Surge in Targeted Skin & Hair Care Reveals India’s New Self-Care Economy

Annual Report I Clinikally Insights: Surge in Targeted Skin & Hair Care Reveals India’s New Self-Care Economy

 India, December 2025: Clinikally, India's leading digital health platform for Dermatology, Nutrition & Wellness., today released its annual Clinikally India Skin & Hair Health Index 2025, highlighting major behavioural, demographic, and clinical shifts across millions of anonymized dermatology consultations and purchase patterns on the platform. 

The report reveals a dramatic rise in targeted skincare, haircare, and dermatology-focused supplementation, signalling a new self-care economy shaped by proactive, science-driven consumer behaviour. While dermatology consultations have remained stable, consumer investment in expert-formulated skincare and haircare products has increased by more than 50%, and supplement adoption has more than doubled, indicating an accelerated shift toward holistic, preventive, and maintenance-led routines.

The Index also highlights that acne remains the No.1 dermatological concern, now most concentrated among the 18-25 age group. Pigmentation, scalp disorders, and hair loss have also surged, reflecting rising awareness, early intervention, and more nuanced understanding of complex skin and hair conditions.

Key Insights From the Clinikally’s Dermatology Consumer Report 

Rising Demand for Skincare, Haircare & Supplementation

  1. Skin/hair care product purchases grew by more than 50% and supplements skyrocketed to 116.8%

Top Skin & Hair Concerns in India

  1. Acne remained the No.1 concern, with a noticeable rise in queries from the 18-25age group.
  2. Pigmentation grew from 15.9% to 17.7%YoY
  3. Hair-related issues continued to expand, by53.6%.

Other concerns

  1. Pigmentation cases increased by 500%.
  2. Dandruff rose by 350%.
  3. Contact dermatitis, general queries, etc., witnessed an uptick of 300–400%

Demographic Shifts

  1. The 26–35 age group remains the largest dermatology cohort, while 18–25 is rapidly growing across acne and scalp concerns.
  2. Overall gender ratio in dermatology shows new male-dominant patterns emerging in various skin & hair concerns.

Emerging Skin/Hair Care Solutions for 2025-26

  1. Regenerative skincare (exosomes, PDRN)is moving into mainstream consumer routines.
  2. Tinted sunscreens are gaining traction as multifunctional, minimalist routine essentials.
  3. Personalized skincare powered by AI is accelerating adoption of tailored regimens.
  4. Medical-grade skincare and skinimalism continue to dominate across metros and non-metros alike.

Arjun Soin, Founder, Clinikally, said “Indian consumers today are at the most informed stage we have ever seen. The surge in demand for clinically validated skincare, targeted haircare, and supplements points to a more scientific and proactive mindset. This report makes one thing very clear: the future of skincare and haircare in India will be shaped by trusted expertise, credible science, personalisation, and medical-grade innovation. Clinikally’s mission is to power this transformation while making expert-led care accessible to all.”

While decoding the data, Dr Anindita Sarkar, Chief Medical Officer, Clinikally, shared “The findings highlight a fundamental shift, Indians are no longer seeking superficial fixes. They are choosing credible, expert-backed routines that address the root cause of skin and hair issues. While acne, pigmentation, and hair fall remain dominant, the rise of regenerative skincare and scalp-focused treatments reflects a mature, holistic approach to long-term health. This is a positive evolution driven by better awareness and easier access to dermatologists and science-backed care”.

The Clinikally’s Dermatology Consumer Report reinforces that Indian consumers are embracing a more scientific, holistic and proactive approach to skin and hair health. With rising interest in advanced formulations, personalised routines and expert-led care, the category is poised for significant growth and innovation.

About Clinikally

Clinikally is India’s leading digital health platform for dermatology and wellness. Built on the belief that science-led care should be accessible, reliable, and personalised, Clinikally combines expert dermatological guidance with curated, high-efficacy products to drive impactful results. The platform has rapidly grown into one of the most trusted names in the country’s skin and hair wellness space, serving millions through customised treatment plans, evidence-backed formulations, and seamless digital consultations

2025 in Review, 2026 in Focus: India’s Tech Visionaries on What’s Next

2025 in Review, 2026 in Focus: India’s Tech Visionaries on What’s Next

 As 2025 draws to a close, industry leaders across India’s technology spectrum reflect on a year defined by accelerated digital maturity and the convergence of intelligence, design, and sustainability. From next-gen display innovations and AI-led surveillance to the rise of accessible consumer electronics and energy-aware ecosystems, the sector is gearing up for a transformative 2026. c

 

Mr Rajeev Singh, Managing Director, BenQ India and South Asia 

 

“2025 was a defining year for the display technology ecosystem, marked by accelerated adoption of smart, sustainable, and experience-driven solutions. At BenQ, we witnessed a dynamic shift in how consumers and professionals engage with technology - from hybrid work and education spaces to the growing demand for personalised entertainment and creator-focused innovation. Our focus remained on designing visual solutions that blend cutting-edge performance with user wellbeing, from eye-care monitors and laser projectors to interactive panels that foster collaboration and creativity.

 

As we step into 2026, the technology sector stands at the cusp of a new era, one where AI, visual intelligence, and eco-conscious innovation converge to shape more meaningful digital experiences. Key trends include accelerating OLED/microLED/quantum dot advancements for superior contrast and efficiency, rising adoption of interactive projections in education and collaboration spaces, and AI-driven personalization across displays. BenQ sees this as an inflection point to lead with purpose: advancing smarter, energy-efficient display technologies that serve both productivity and sustainability goals. The coming year will be about deepening the intersection of design, technology, and human experience - where visual innovation not only informs and inspires, but also contributes to a greener, more connected future."

 

Mr Pankaj Rana, CEO, Hisense India 

 

“2025 has reinforced a clear shift, Indian consumers are no longer satisfied with basic, functional appliances; they increasingly expect smarter, more connected and energy-efficient solutions for their homes. With rising disposable incomes and rapid urbanisation, adoption of IoT-enabled devices, especially smart TVs is moving from early adopters to the mainstream. In 2026, this momentum will only accelerate. We expect strong demand for larger-screen smart TVs, AI-enhanced picture and sound experiences, energy-efficient cooling solutions, and more voice-driven, connected home behaviour. At Hisense, we are doubling down on innovation and localisation, bringing global-quality TVs and next-generation air-conditioning solutions to India at accessible price points, anticipating that households will prioritise convenience, sustainability and intelligent living as core purchase drivers.”

 

Mr. Aditya Khemka, Managing Director, CP PLUS (Aditya Infotech Ltd.)

 

“2025 was a pivotal year for CP PLUS and the surveillance industry, characterised by rapid AI-driven security advancements improved connectivity and more intuitive surveillance systems. Trust and compliance were crucial in this rapidly evolving landscape. 

 

As the industry shifts towards reliable, scalable technology solutions that adapt to changing safety and operational demands, CP PLUS sets a benchmark. We are the first company in the industry to secure the STQC-Certification for the widest range of products and the only brand in the surveillance sector to get listed on the NSE, a testament to our commitment to quality and national standards. This achievement, coupled with our innovation-first approach, solidifies our dedication to developing technologies that precisely, resiliently, and confidently address real-world challenges.

 

Looking towards 2026, the technology landscape is set to deepen its focus on integrated intelligence and automation. CP PLUS has a number of technologies and inventions in the pipeline for the new India and anticipates that security solutions will increasingly leverage AI edge computing and IoT to create more proactive and adaptive environments. We anticipate innovations that extend beyond protection seamlessly integrating to streamline operations, inform strategic decisions and foster secure interconnected ecosystems.”

 

Ravi Agarwal, Co-founder and Managing Director, Cellecor Gadgets Ltd.

 

“2025 has been a defining year for the Indian consumer electronics industry, and for us at Cellecor, it marked a phase of disciplined scale, stronger consumer trust, and deeper market penetration. We saw a clear shift in consumer behaviour, where value, reliability and smart functionality became non-negotiable. Demand was no longer limited to metros, with Tier 2 and Tier 3 cities emerging as strong growth engines across televisions, audio products and smart wearable categories. This shift reinforced our belief that accessible technology is the future of this industry.

 

For Cellecor, the year was about strengthening our Make in India approach, optimising our product portfolio, and building meaningful visibility across both digital-first and offline channels. We witnessed robust traction across our smart TV and audio segments, along with strong adoption in fast-moving wearable categories. The festive season, in particular, demonstrated how rapidly the market is evolving, with consumers seeking feature-rich products that offer genuine value.

 

Looking ahead to 2026, we believe the next phase of growth in consumer electronics will be driven by deeper integration of smart ecosystems, AI-led personalisation, and energy-efficient technologies that balance performance with sustainability. We also foresee stronger omni-channel buying journeys, where online discovery and offline experience will work together seamlessly."

 

Murali M. Mantravadi, Jt. Managing Director, Energy Bots

“2025 marked a decisive inflection point for the global technology ecosystem. We witnessed the convergence of advanced compute, AI, and clean energy at a pace unmatched in the past decade. Generative AI matured from experimentation to enterprise-scale adoption, contributing to a global AI market that has reached around US$294 billion in 2025 and pushing demand for high-performance compute to historic highs. Simultaneously, renewable energy capacity expanded at record speed, with global additions crossing 500 GW for the first time, strengthening the symbiotic relationship between digital infrastructure and sustainable energy. This was a year where industries realised that intelligence and efficiency must evolve together. 

Looking ahead, 2026 will intensify this shift. Industrial AI will move into full production, edge-AI shipments are expected to grow over 30%, and sustainable computing will become a standard design principle. Smart homes, in particular, will evolve into energy-aware ecosystems where appliances dynamically optimise consumption, adapt to grid patterns, and extend their lifespan through predictive maintenance and continuous updates. 

At Energy Bots, we see this as the beginning of a truly integrated household energy future, one where appliances become intelligent participants in reducing waste, lowering bills, and supporting national sustainability goals. Technology is no longer just powering convenience; it is actively shaping responsible living. The transformation we are witnessing is not incremental; it is foundational, and 2026 will be the year it scales from early adopters to the mainstream.”  

 

Srividya Kannan, Founder-CEO, Avaali Solutions 

 

"As we enter 2026, the AI conversation in India needs to mature rapidly. While 'agent washing' has dominated headlines - companies slapping AI labels on traditional automation - the real opportunity lies in building robust AI infrastructure that can support genuine intelligent systems. India has a unique advantage: we can leapfrog the mistakes other markets made by building AI infrastructure with governance, ethics, and explainability baked in from day one. What concerns me is the gap between AI ambition and AI readiness. Too many organizations are implementing AI agents without the foundational data infrastructure, security frameworks, or change management capabilities to make them work. In 2026, we need to shift from 'AI theater' to AI substance - investing in the unsexy but critical work of data quality, model governance, and human-AI collaboration frameworks. At Avaali, we're focused on helping enterprises build this foundation through solutions that integrate AI thoughtfully into existing workflows rather than disrupting for disruption's sake."

 

Press Release - RRP Defense and Meprolight (Israel) Announce Strategic Collaboration for Advanced Electro-Optics and Weapon Sights in India

Press Release - RRP Defense and Meprolight (Israel) Announce Strategic Collaboration for Advanced Electro-Optics and Weapon Sights in India

MUMBAI, India – December 11, 2025 – RRP Defense Limited (BSE: 530929) and Meprolight Ltd., Israel, a global leader in electro-optics, night-vision and weapon-sight systems, are pleased to announce a strategic collaboration aimed at delivering next-generation defence technologies to the Indian market.

 

Under this collaboration, Meprolight and RRP Defense Limited will jointly work on the distribution, assembly, technology integration, and future localisation of Meprolight’s advanced product line in India. The partnership includes:

 

  • Collaborative sales and distribution of Meprolight products within India for military and law-enforcement agencies.
  • Co-development of pricing, commercial strategy, and payment terms, mutually agreed between both organisations.
  • Technology transfer by Meprolight to support assembly, testing, and integration at RRP Defense’s Mahape facility under the Government of India’s Make in India and Atmanirbhar Bharat initiatives.
  • A long-term roadmap for local manufacturing of select electro-optic systems using indigenous components through RRP Electronics and other ecosystem partners.

 

Leadership Statements

 

Mr. Rajendra Chodankar, Chairman, RRP Defense Limited, said:

“This collaboration with Meprolight affirms India’s growing capabilities in precision defence manufacturing. Integrating world-class electro-optic technology into our Mahape facility enables us to serve the Indian Armed Forces with domestically assembled, battle-tested solutions. Together with Meprolight, we are strengthening India’s defence ecosystem and advancing our role in the global supply chain.”

 

About RRP Defense Limited

RRP Defense Limited is a leading Indian defence manufacturer dedicated to advancing the national vision of Atmanirbhar Bharat. Under the leadership of technocrat-entrepreneur Rajendra Chodankar, the company has evolved from a trading entity into a deep-tech defence production enterprise.

RRP Defense focuses on indigenising critical systems in Electro-Optics, Thermal Imaging, and UAV technologies. The company has strengthened its ecosystem through the acquisition of RRP Drone Innovation and the formation of Vimananu Limited, enabling a full spectrum of Drone-in-a-Box and anti-drone solutions.

Through collaborations with Meprolight (Israel) and CYGR (France/USA), along with indigenous semiconductor support from RRP Electronics, the company is positioned to deliver high-precision, battle-ready systems to the Indian Armed Forces and global partners.

 

About Meprolight Ltd., Israel

Meprolight is a globally recognised manufacturer of advanced electro-optic systems, night-vision devices, and weapon sights for defence, paramilitary, and law-enforcement agencies. With decades of battlefield experience and international deployment, Meprolight’s solutions are known for reliability, precision, and combat-tested performance.

 

Media Contact

Saloni Singh

RRP Defense Limited

Phone: +91 90041 48797

Press Story: Rungta Tea's 24 years of growth, now targeting 2-year acceleration

 




Rungta Tea Reports 92% Distributor Retention Over 24 Years, Announces Expansion Plans 

New Delhi, December 9, 2025 – Rungta Tea, one of India's leading regional tea brands, celebrates 24 years of operations with a rare achievement in FMCG distribution - they have maintained a 92% retention rate of its distributor network since launching operations. A retention rate, the company says is unusual in India's fast-moving consumer goods sector. 
Headquarters in Delhi since 2004-05, the company currently operates across North and East India with the same distributor partners it signed at inception. 
"Quality, commitment, and relationships - these three principals have guided every decision for 24 years," said Girjesh Rungta, Founder and Managing Director of Rungta Tea. "We approach all distributors as if we approach family, not channels. When you've sat in the distributor's chair yourself, you understand their challenges before they even voice them."
The company plans to accelerate expansion over the next two years, targeting growth rates that would match its 24-year trajectory, according to Mr. Rungta. He cited existing infrastructure capacity as a key enabler. 
"The work we accomplished in 24 years will be replicated in the next two years," Mr. Rungta stated. "Our infrastructure is built for companies five times our current size. We're not building for today, we're prepared for ten years ahead." 
Rungta Tea, operates a manufacturing facility in Siliguri with family oversight of quality control processes. The company reports testing approximately 2,000 tea samples to approve 15-20 for its premium product lines. 
Known primarily through its flagship Real Gold brand, the company has expanded from its Biharorigins to serve markets in Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand and Delhi NCR. Rajasthan has shown strong uptake for the company's premium offerings, Mr. Rungta said. 
"The business model relies on transparency and zero-cash transactions," Mr. Rungta said. "When distributors trust the business practices, retention follows." 
About Rungta Tea 
Founded in 2001, Rungta Tea produces and distributes blended tea products across North and East India. The company operates with family-controlled quality standards and has expanded into select FMCG categories. Rungta tea’s products include Real Gold, Real Gold Classic, Real Gold Select, Real Taste, Real Taste (elaichi tea), Real Taste (masala chai), Roz and Dhamaka. Current operations span Bihar, Jharkhand, Uttar Pradesh, Uttarakhand, Rajasthan, and Delhi NCR.
Press Note: Step Into FES-MAS: FES Cafe Turns December Into a Winter Wonderland

Press Note: Step Into FES-MAS: FES Cafe Turns December Into a Winter Wonderland

New Delhi, December 2025: This December, FES Cafe, Delhi NCR’s favourite dessert-first hangout, is unwrapping its biggest festive celebration yet: FES-MAS Wonderland, a 12-day holiday extravaganza filled with cosy moments, community events, indulgent desserts and festive magic across all outlets from 12th to 23rd December.

Kicking things off is the ultimate cosy-season starter:

FES-MAS Movie Slumber Night

On 12 December (Friday), FES Nirvana Courtyard transforms into a cosy Christmas haven, complete with warm blankets, bowls of popcorn, mini cookies, and the brand’s much-loved seasonal winter menu, including Chef’s Special Hot Chocolate, Grandmama’s Secret Latte, Strawberry Cloud Cup and more. Guests can settle in under twinkling lights for a feel-good festive film and a night built for pure December joy.

Event Details

  • Date: 12 December

  • Time: 8:00 PM – 11:00 PM

  • Location: FES Café, Nirvana Courtyard, Gurugram

  • Entry: INR 699

FES-MAS Specials: 12th–23rd December 2025

Across Galleria, GK2 and Nirvana Courtyard, FES Cafe will bring the season alive with festive drops, exciting collaborations and the brand’s signature winter menu, including the much-awaited Dessert of the Month (DOTM): Ho Ho Hot Chocolate Cake, along with exclusive beverages, including:

  • Chef’s Special Hot Chocolate

  • Grandmama’s Secret Latte

  • Strawberry Cloud Cup
    …and other cosy, winter-perfect sips crafted to brighten cold days.

What’s Happening at FES-MAS Wonderland

Each FES outlet will also host a curated calendar of festive experiences, including:
✨ Pop-ups by beloved homegrown brands
✨ Exclusive store takeovers
✨ Skateboard workshops
✨ Vinyl listening sessions
✨ Community-led activities and cosy gatherings

Designed to recreate that nostalgic Christmas-market feeling from cities like New York and London, FES-MAS Wonderland invites the community to slow down, hang out, sip something warm, and indulge in the sweetest parts of the season, together.

About FES Cafe
Founded by Vidur Mayor, FES Cafe is India’s first 100% eggless dessert Cafe chain, built around indulgence, innovation, and connection. Designed as modern third spaces for young India, FES brings together freshly baked cookies, whipped puddings, alternative-ingredient cakes, innovative seasonal desserts, scrumptious savoury options and rotating dessert drops, retro arcade corners, and community-driven formats like Coffee Raves to create a one-of-a-kind Cafe culture.

FOR FURTHER INFORMATION, PLEASE CONTACT THE COMMUNICATION COUNCIL:
Ritika Sarswat | +91 9643081337 | ritika.s@tccggd.com

Simmar Vig | +91 9818808755 | simmar@tccggd.com