Skip to main content

Is Your Marketing in SYNC or SINKING?


Title - Is Your Marketing in SYNC or SINKING?
Author - Yaagneshwaran Ganesh
Publishers - Notion Press
Genre - Self Help / Management

I have read lot of Management Books and Self-Help books. Most of the books talks about the Macro Concepts in detail but the author of this book Yaagneshwaran Ganesh has struck the chord by talking about the Micro Concept when it comes to Marketing.

He has gone in detail by exploring the unexplored avenues in Marketing and how one must ensure that their business is in SYNC with the present scenario rather than basking on the past glory. As we know, business keeps evolving and so as the Marketing Tactics and Tricks. Gone were the conventional days where just the word of mouth or an ad in a television would suffice the sales targets. We are now in the technology world where social media plays a vital role in deciding the so called "Sales Figures".

The book also has lot of live examples and some of the brands that were cited in this book were not discussed in other books. Examples of Nintendo, Netflix, Tesla Motors were used in the right places that would surely strike the chord with the niche readers.

I was thoroughly impressed with the content of this very informative book and is more than worth my time and money. 

Labels:

Comments

Post a Comment

Popular posts from this blog

3 books you should read if you like gambling

By playing, a person's body remains active. He gets new energy from these games for other tasks. But in recent times, information and technology have advanced so much that various types of games are easily accessible through the Internet. Cricket is no exception. But if these games bring us happiness, then we have to answer no. These include playing cards and card games, carom during the holidays, and fun times. Cards originated in China. The cards are used to play various sitting games. In addition to games, cards are also used in magic, prophecy, and bungalows of cards. They are mainly used in gambling. People are so mentally disturbed that they can’t easily escape once they get mad in gambling with https://www.10cric.com/ . The person who knows gambling can automatically get knowledge about betting. Because gambling and betting are two sides of one coin, many houses have been destroyed due to gambling. But some gamblers earn a lot because of gambling and betting! ...
96 comments
Read more

Is studying abroad a boon or a bane?

We have always had a debate when it comes to the topic - "Is studying abroad a boon or a bane?" The ideas differ from person to person. If you ask me, I would surely say that Studying Abroad is certainly a boon. Why is that? India is home to many universities which are known worldwide. Having said that, we must also accept the fact that none of them are in Top 20 at least. While there are many factors that attributes to this, when a person has the means to afford it combined with interest and talent, I do not see the reason as to why one shouldn't be educated abroad? While few study for their status symbol, majority of them predominantly study abroad to enhance their career. There is no doubt in it. Take a look at this brilliant video before we could proceed further. Having said that, the option isn't available to all who wanted to go out of India. The major hindrance for us is clearing the English tests which were being conducted across the glob...
55 comments
Read more

WeeBeeSocial –Providing the Mojo for Digital Marketing Initiatives

A long time ago, the quest was to discover new lands and habitats. And now, as humanity has travelled far and wide, we search for new experiences in the digital world. The digital space is where brands and customers meet, communicate and interact to forge new relationships. The success of these interactions depends on the experiences that brands create for their target audience. This is no easy task and there are only a few that have mastered the art and science of digital marketing. One such entity is  WeBeeSocial , a leading digital marketing agency based in New Delhi. The folks at WeBeeSocial breathe digital and their one and only goal is to help brands create super-rich experiences for theircustomers. A full service creative digital agency,  WeBeeSocial  is where creativity and technology merge to create powerful, immersive experiences in the digital space. WeBeeSocial is the first choice for many leading brands, as it offers a comprehensive range of digital...
23 comments
Read more