Zeta : An App For Convenient Payments

Times have changed and  so has the financial world. With everything available at your fingertip going cashless is a viable option. Talking of online payments, recently I was checking this app called Zeta – it is an app exclusively created to make digital payments easy, inclusive and valuable for corporations, employees, and merchants across India. This product revolves around one key idea i.e. spending and receiving money should be easy, fast, and hassle free.

This app is co-founded by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO) of Directi in April 2015, It currently has over 500 employees spread over 11 major cities in India including Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Nashik, Baroda, Kochi and Ahmedabad.

The factors that impressed me were these: 1) Optima 2) Spotlight and 3) Express.

Optima makes it practical for employees to take home Rs 80,000, or above, more every year in way of tax savings. For corporations, it offers the unique advantage of managing all grants digitally on one single portal, which is a step, heading at bringing down time, costs and resources involved in managing employee benefits. The Optime suite includes digitized solutions for meal vouchers, medical reimbursements, fuel and conveyance claims, LTA, communications reimbursements, tax-free gift vouchers, gadget purchase reimbursements and more.

Spotlight offers a customizable one-stop gifting solution that addresses all kinds of gifting requirements for corporations. The suite of solutions include 1) Instagift - the best option for one-time gifting, 2) Digi Gift - great for repeating gifting programmes and 3) Incentives - cash grants disbursed and managed digitally. All Spotlight grants enjoy wide acceptance in India and can be used via the app as well as physical cards.

Express is a smart phone-based meal ordering and payment solution that is revolutionizing the corporate cafeteria space. Zeta Express is complemented by the Zeta Express Kiosk, which is an automated cashier that eliminates the need of queuing up at cafeterias.

Apart from its varied range of offerings, Zeta also offers a unique payment suite comprising - the Zeta app, a Mastercard-powered physical card, Super Card and an NFC-enabled sticker, Super Tag, through which all Zeta grants can be used and accessed.

The Zeta Super Card is a Mastercard-powered physical card with robust anti-fraud security measures that allows users make payments across 11 lakh+ outlets as well as online stores. The Super Tag, is a one-tap payment solution that makes payments possible in seconds using near field communication (NFC). The Zeta app, which recently touched 100k downloads, is available for free downloads on Android, iOS and Windows devices.

Overall a good app, you may want to explore it due to its convenience and speed.