Karthik Kumar launched his debut book Don’t Startup at Six Degrees, Sathyam on 7th September 2018. A person with many avatars (actor, standup comic, thespian, writer), Karthik sees Evam as his most successful and meaningful endeavour. He has penned and released a book on entrepreneurship, using his journey with Evam as a reference. With Kiran Reddy (CEO, Sathyam),Naveen Valsakumar (CEO, Notion Press) and Alexander Zachariah (MD, Rubecon Communications) in a panel discussion about their journeys, up and downs as entrepreneurs, this launch planted many seeds of thought and knowledge. The author also read out some interesting excerpts from his book, giving the attendees an idea of what to expect from the book. At the end of the launch, Karthik thanked everyone and concluded saying that, ‘to see Don’t Startup become a book with the blessings of many, helps me bookend a phase of Evam’s and my life with significance.’
Evam, a successful organization with businesses in theatre performance, Standup Comedy, Behavioural Corporate Training, Children’s Education, Brand Activation Using Theatre, Digital Storytelling and Performing Arts and Artist Management is celebrating 15 years of successful entrepreneurship in the business in art space this year. Karthik Kumar of Evam’s name and fame visits the struggles and challenges the organization faced, in his book, Don’t Startup. He recounts the journey of Evam through an entrepreneurial lens, showing hopeful and current entrepreneurs what really happens when someone starts up. The book deals with emotional intelligence and how that affects every important decision in the entrepreneurial journey. When asked why he decided to write this book now, Karthik replied, ‘the wisdom that I wish I had had when I started my journey as an entrepreneur is what this book – all the knowledge became shared with me and those gained first hand.’
The book is currently available on Amazon, Flipkart and bookstores across India.