iDecorwala.com | #ExpressYourself

iDecorwala.com – India’s exclusive wallpaper & soft fabrication online store allows you to “Express Yourself” just like well-known TV host and actor Deepak Dinakar did!

All of us have an individual taste and likes, the fastest way to create a great new look for your home or to give it a facelift is to wallpaper it. After all walls are the largest real estate in your interiors!

iDecorwala.com offers you a fascinating range of bespoke wallpapers to suit all tastes, personality, mood as well as budgets, and all orders booked on iDecorwala.com are delivered within 48 hours PAN INDIA, That’s the iDecorwala’s promise.

Viral Thaker, MD and CMO says, “Why limit yourself to bulky catalogue & manual selection when you have over 2 lakh permutations of designs & colours along with  collection of designs for kids to filter & pick from online?” And that’s not all; you have a huge selection of products for the floor, ceiling besides matching accessories and linen  . This ensures that you get a beautifully co-ordinated home with a common story-line or design theme all at one place, with a click of a button!

About iDecorwala.com
iDecorwala.com is a product of Interior People Design Arena (IPDA) LLP. IPDA is a well-known manufacturing & trading house of decor products in India. iDecorwala.com is a one-stop online shop for stylish and bespoke soft furnishing for residential as well as commercial spaces. This is currently operational across Chennai, Mumbai, Pune, Hyderabad, Delhi, NCR and Kolkata & is now looking at tier 2 cities by 2021. It’s the only organized brand in India in this segment. Within just three years of inception, the e-store has grown into a multi-crore business.

Its institutional partners are Homelane.com, Livspace, Home Town and Godrej Interio to name a few & the Enterprise customers include some very reputed names such as Apollo Hospitals, Fruitshop on Greams Road, SPI Cinemas, Workafella and more.

Viral Thaker, MD and CMO founded the company in 2013 but his connect with wallpapers dates’ way back in mid 80s. His father Pradeep Thaker was into the wallpaper industry and even supplied them to the film industry as the movie sets. Viral was keen to pursue his career in a white-collared corporate world and initially did not fancy getting into the family business. After having seasoned himself into business professionally, he decided to test his metal as an entrepreneur. As a successful serial entrepreneur he did prove his metal as a marketer; however his toughest entrepreneurial venture was to turnaround the shop based family business into an organized business enterprise that's highly aggressive, industry/market potential oriented & system driven. He also eyed the opportunity the wall décor industry has overall & started to work strategically in that direction.

He identified that the sector was unorganized and decided to use technology as a facilitator. That’s how iDecorwala.com was incepted. While he handles the Business Development & new initiatives, his wife Yamini Thaker handles the overall operations. They are ably assisted by a team of highly enterprising & equally passionate professionals who would be the custodians & leaders of this business in the near future

Launching the Express Yourself campaign with Deepak Dinakar

Well-known TV host and actor Deepak Dinakar wanted to surprise his wife on Valentine Week.
Here’s what he did. He gave his home a facelift in less than 4 hours while his wife was away and her reaction is simply mind-blowing. The “Express Yourself” campaign is all about creating bespoke interiors that personify one’s mood, character and image. 

The 4 S of iDecorwala
The service framework of iDecorwala.com is around the 4S model to ensure that the customers keep experiencing the 5th Element when they engage with us.
·         Shop – online or offline through a PoS,
·         Ships products to your address or PoS nearby,
·         Sticks on a date of your convenience
·         Support through an online ticket system that resolves problems in 72 hours.

No more NAKED walls
Why have plain walls when you can dress an entire wall that is pure Art & Design? iDecorwala’s range of wallpapers have something for everyone, from geometrics , stripes, damask, brick, stone, abstarcat, floral to contemporary, there are lakhs of designs & color shades to choose from.

All the types of wallpaper materials are available for different quality & price range starting from Duplex (coated paper), Vinyl, Non-woven which is the best quality and eco-friendly, Fabric – based which has acoustic properties., to Cotton Canvas and Glass Fibre material. All the wallpapers on iDecorwala.com are cleanable. Glow in the Dark wallpapers are available too.

Current Trends & Designs for 2020 & iDecorwala Product Ranges.
The Wallpaper trends in vogue this year 2020 are more of pastels and candy coloured finishes, and eroded/rustic finishes for a more bohemian interiors as highlighters as well as for set walls.

If you are looking to add a bit of more drama or surreal designs, Walls murals are the answer. Choose from various genres like religious murals, nature based ones, art, graffiti and even 3D. You can even get your photo wall collage wallpaper custom created at iDecorwala.com.

Wall decals are another attractive choice. What are commonly sold as decals are nothing but wall stickers. However, what iDecorwala brings is decals in the true sense which transfer on to the wall, this ensures that there are no peeling edges, no transparent sticker layers and the finish is seamless. 

Flooring - One of the most popular trends these days is 3-D flooring. Tesseract is a stunning collection of floor art impressive and spectacular, with photo realistic floor designs and captivating 3D concepts such as waterfalls, grass, cityscapes and more. Vinyl and nylon carpets, epoxy art, turf and more are available.

Ceiling - The ceiling has plenty of creative options as well – celling murals, glow in the dark art and PVC panels.

Accessories - These include cushions, coasters, curtains and upholstery. These can be perfectly matched, contrasted or complemented.

On the anvil
The upcoming range is based on Indian folk arts and will be known as the Maurya collection, an Indian  fusion, this will be a revival of sorts and one can choose beautiful wallpaper with Warli Art, Kalamkari, Kolams, Mandala Art and more.