Book Review -Decoding the Digital Jungle

Title - Decoding The Digital Jungle

Authors - Vikas Chawla, David Appasamy and Nandita Raman

Genre - Digital Marketing / Marketing

Publisher - Notion Press

ISBN - 978-1-63832-502-4

Social Beat is known for its acumen in the field of Digital Marketing and they have helped some of the major brands across various segments leverage this online. The importance of Digital Marketing has gained momentum after the pandemic since most of the brands were forced to take an alternative route for advertising their products and services. The agency has released a book way back in 2018 and released this book in 2021.

When some of the best brains in the industry come together, all you can expect is sheer brilliance and this is what you can expect from this book as well. All three authors have been in this field for some time and are known for their approach and delivery.

I loved the cover of the book which is more appropriate and appealing.

Even if you are a novice but have the passion to learn and understand various aspects of digital media marketing, this book will surely serve that purpose as it has covered many avenues in a broader way. They have quoted the live examples of their own clients which adds more value to the context.

If you opine that you are aware of all the social media marketing aspects, I would suggest you give his book a read so that you would know as to what you have been missing so far.

This book wouldn't give you a certification but will certainly make you close to being called an expert. I loved the way the description was given and the flow which is not only smooth but also insightful.

The book describes in detail about the following aspects:

1. Paid Media

2. Earned Media and

3. Owned Media

This book has 21 chapters. I would recommend you to read all of them without skipping any of them. Take your own time to read one or two chapters a day. Grasp the content. Implement them in your business to see better results, if not good, compared to the past.

This book is available on Amazon

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