●The brand is looking to disrupt the Indian television market with its exquisite range of smarttelevisions
New Delhi/NCR, 8th July 2021: German consumer electronics giant Blaupunkt launchedfour ‘Made-in-India’ Android TV models today in India. The brand has entered into an exclusive licensing agreement with the Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL). Asperthelicensingcontract,Blaupunkt’smanufacturing,branding,designing,packaging,and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. The products will be available to customers from July 10th onwards on India’s homegrown e-commerce marketplace,Flipkart.
WithpricingstartingfromINR14,999,thefourAndroidTVmodelsincludea32-inchHDReady Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version is available at Rs 14,999, powered by Android 9 is bezel-less which comes with 40W speaker output, Edge-free sound technology, 2 speakers, and 1 GB Ram and 8 GB ROM to offer a smooth viewing experience. The 42- inch FHD Android TV is priced at Rs 21,999, powered by Android 9 and includes an Ultra-Thin Bezel, 40W speaker output, Edge-free sound technology, 2 speakers, 1GB Ram and 8GB ROM. The brand has incorporated a 50W speaker output in the 43-inch 4K TV which is bezel-lessandpricedatRs30,999.IthasDolbyDigitalPlus,DTSTruSurroundcertifiedaudio with 4 amazing speakers and has used Dolby MS12 sound technology that can decode and improveDolbyAtmos,DolbyDigitalPluspoweredsoundtechnologies.Themodelispowered by Android 10 and is inbuilt with a 2GB Ram and 8GBROM.
An exquisite 55-inch model priced at Rs 40,999 is bezel-less and has a 60W speakeroutput with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12 sound technology that can decode and improve Dolby Atmos, Dolby Digital Plus powered sound technologies, Android 10, 2GB Ram, 8GB Rom and 4 speakers just like the 43-inch version. Interestingly, allthemodelshave5.0Bluetooth,2USBports,3HDMIportsalongwithvoice-enabledremote and ARM Cortex A53Processor.
Millions of customers across the country will be able to access the latest ‘Made in India’ TVs at their doorsteps through Flipkart in an affordable, safe and hygienic manner.
Excited about getting the exclusive brand license of Blaupunkt in India, Avneet Singh Marwah, CEO, Super Plastronics PVT LTD (SPPL) said “We are extremely delighted to onboard a well-loved and well-recognized Germany based consumer electronics giant Blaupunkt.WithBlaupunkt’sfootprintandlaunchoftheAndroidTVmodelsinIndia,wewould continue being committed to embracing our ‘Atmanirbhar Bharat’ or Self-reliant India momentum. Our existing partnership with Flipkart will play a key role in taking the new generation of smart TVs to millions of its customers across the country. With this launch, we expect to gain our market share by 15% in the next 3years.”
Commenting on the launch and tie-up with SPPL, Andrzej Cebrat, Managing Director GIP Development/BLAUPUNKT Brand Licensing said “The superiority and agelessness of Blaupunkt is our asset. Our brand’s foundation dates back to 1924 and since then Blaupunkt hasbeeneffortlesslyprovidingtrue-to-lifeconsumerelectronicappliancesataffordableprices. Today, with our exclusive tie-up with the long-established manufacturing company SPPL Pvt Ltd, we wish to tap into every Indian household with our best-in-class Android Television models that promise a flagship cinematicexperience”
Hari G. Kumar, Vice-President, Large Appliances at Flipkart said, “The TV viewing experienceofcustomershasgonethroughanoverhaulovertheyearswithsmartTVstaking precedence in Indian households. Flipkart is at the forefront of fulfilling these evolving requirements of customers by working with brand partners to bring the best-in-class technologysolutions.Wehavealong-standingrelationshipwithSPPLandareexcitedtotake it ahead with the launch of Blaupunkt’s TVs in India withFlipkart.”
About SPPL: The Indian TV manufacturing company Super Plastronics Pvt Ltd (SPPL) was founded in 1990 and headquartered in Noida. With Blaupunkt being the fourth addition to the SPPL family, the other three renowned brands are Kodak, Thomson, and White Westinghouse. SPPL was one of the largest manufacturers of CRT TV cabinets in the 90’s and early 00’s. Today, it is one of India’s foremost OEM’s in CRT and LED Television. It has 3 manufacturing plants in India located in Noida, Una and Jammu.
About Blaupunkt: Blaupunkt is a German brand for consumer electronics, car multimedia, and related consumer lifestyle products. Founded in Berlin in 1924 as the "Ideal" company, Blaupunkt gained notoriety through the internal test label for headphones - the blue dot. The quality feature became a trademark, and in 1938 also the company name. Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories: Audio, Video, TV, Car Multimedia, Mobile Telephony, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility and many more.