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Press Release - Aston Martin Set to Redefine Luxury with the DB12 Launch in India

 


THE ALL-NEW DB12 COUPE LAUNCHES IN INDIA


Date: November 3, 2023

Contact: Aston Martin New Delhi

Email: sales@astonmartinnewdelhi.com

Phone: + 91 9953552288


Chennai, India – Aston Martin, the world-renowned British ultra-luxury high-performance sportscar manufacturer, is set to make waves in the Indian automotive landscape with the launch of the Aston Martin DB12. The starting price of the Aston Martin DB 12, the world’s first Super Tourer is INR 4.59 crore, excluding customization options. Combining a scintillating driving experience with exceptional refinement, state-of-the-art technology and indulgent luxury, the DB12 demands a new definition as the world’s first Super Tourer.




 

Gregory Adams, Regional President - Asia, Aston Martin, said of the launch of DB12 in India, “Marking its 110th anniversary, 2023 has seen Aston Martin shine brighter than ever, supported by the arrival of a true-game changing model, the Aston Martin DB12. For 110 years, Aston Martin’s iconic wings have been a symbol of innovation and craft, with the marque’s ultra-luxury, high performance sportscars loved worldwide, with India being no exception.

 

“Dating back 95 of Aston Martin’s iconic 110 years, the history of Aston Martin in India is a long one, with the first Aston Martin imported into India in 1928 – an Aston Martin S-type sports. That arrival of the first Aston Martin in India has evolved into our clients enjoying the full Aston Martin range – from our ultra-luxury SUVs, the DBX & DBX707, to the Vantage sportscars, and now the world’s first Super Tourer DB12.

 

“We are proud to present and launch the DB12 Coupe, the world’s first Super Tourer to media, customers and prospects in India over the coming weeks, commencing in New Delhi, and continuing to Hyderabad, Bangalore, Chennai and Mumbai.”  




 

The World’s First Super Tourer Meets Indian Roads

Driving unprecedented excitement amongst customers and dealers, Aston Martin is proud to introduce the DB12 to the Indian market.  

 

The first of Aston Martin’s highly anticipated next generation of sportscars, DB12 represents the zenith of 75 years of Aston Martin’s DB bloodline. Years in product development, this model resolutely positions Aston Martin as a modern ultra-luxury, high performance brand, with timeless design combined with the latest technology, indulgent craftsmanship and the most thrilling driving experience.

 

Billed as the world’s first Super Tourer, DB12 elevates itself beyond the current GT automotive segment, creating a new category of one. Class-leading performance justifies the redefinition, including a 202mph top speed, a 0-60mph time of 3.5 seconds and an exception 4.0 Twin-Turbo V8 engine – expertly tuned by Aston Martin engineers.

 

Courtesy of its fusion of cutting-edge technology, innovative design, and unparalleled luxury, DB12 has driven unprecedented excitement amongst customers, prospects and dealers since its international debut during its star-studded premier at the Cannes International Film Festival.

 

The Future Unveiled: DB12

The DB12 takes a new direction. Built upon enhanced performance, handling and dynamics, bolder design, and finer interior craft and technology, DB12 is the most complete and accomplished DB model in Aston Martin’s esteemed history.

 

Blessed with exceptional performance and handling to satisfy and reward the most demanding drivers, its meticulously honed chassis is perfectly matched to a class-leading 680PS/800NM V8 Twin-Turbo powertrain. Power is fed through an 8-speed automatic transmission and for the first time on an Aston Martin DB model, Electronic Rear Differential. The result is an energised Aston Martin that shines with authenticity, capability, and a passion to deliver a driving experience that’s second to none.

 

Meanwhile, progression is also reflected in DB12’s styling, with an all-new front-end treatment, wider stance and more muscular surfaces. It’s completely redesigned interior has clean lines emphasising the sense of space and providing a contemporary backdrop for the first application of Aston Martin’s bespoke, state-of-the-art infotainment system – designed and developed in-house.

 

Aston Martin: Pioneering Luxury in India

Aston Martin's presence in the Indian luxury automobile industry has been on a remarkable growth trajectory with the successful launch of the DBX & DBX707. The introduction of the DB12 further solidifies the brand's positioning in India as a trailblazer in the ultra-luxury segment. As Aston Martin takes the forefront in revolutionising the ultra-luxury automobile sector in India, the DB12 is poised to be a game changer, setting new standards of design, performance, and exclusivity.

 

Aston Martin's arrival on the Indian automotive scene with the DB12 is nothing short of a landmark moment. It's a testament to the brand's enduring commitment to providing discerning Indian consumers with the very best in luxury and performance.

 

For more information on the Aston Martin DB12 and its launch event in India, please contact

 

Dhirendra@avianwe.com – 9818628096

shantanug@avianwe.com - 9871064317

sales@astonmartinnewdelhi.com -  91-99535 52288.


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