Origin CEO, Prashanth Vasan, on Navigating the Tomato Price Crisis with Tech

 

In the face of unprecedented price hikes in essential vegetables, India is grappling with inflation that hits both consumers and farmers. Seasonal supply disruptions, driven by erratic weather and unstable supply chains, have made traditional approaches ineffective in curbing rising costs. Innovative technology is no longer a luxury—it's a necessity. 

 

With rising tomato prices causing widespread concern, sharing below Prashanth Vasan's, CEO Origin, India's maiden fresh produce brand, insights on how tech-driven fresh produce startups like Origin are uniquely positioned to navigate inflationary pressures and stabilize the market: 

 

Commenting about the increasing  prices of tomatoes, Prashanth Vasan, CEO Origin said, "Tomato prices are projected to increase in the coming weeks due to unpredictable weather conditions in the tomato-growing regions of Andhra pradesh, Telangana and Maharashtra. At Origin, we are well-equipped to manage this seasonal inflation  through our robust and tech-driven supply chain. By working directly with over 5000 farmers and employing real-time data analytics, we are able to mitigate price volatility and optimize our distribution network. This approach has enabled us to maintain prices 25% lower than competition, even for premium produce, while ensuring exceptional freshness, delivered within 12 hours of harvest. Our innovations in demand forecasting, coupled with our commitment to minimizing post-harvest losses, help protect both consumers and farmers from inflationary pressures. As the market dynamics continue to evolve, we remain leading with technology and foresight to create a more stable and affordable ecosystem for all."

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