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Kicky & Perky Celebrates Strength, Grace and Heritage through Collaboration with SEWA for Navratri Collection – Aadhira


 

New Delhi, 4th Oct, 2024: This Navratri, Kicky & Perky proudly announces its meaningful collaboration with SEWA (Self Employed Women’s Association), launching a unique jewellery collection—Aadhira, celebrating the spirit of strength, resilience, and tradition. As part of this collaboration, Kicky & Perky visited SEWA in Ashok Nagar, engaging with the remarkable women and learning about their inspiring lives.

 

In this collaboration, the women of SEWA beautifully modelled for Kicky & Perky, embodying the essence of Navratri and showcasing the brand’s latest Navratri collection: Aadhira. The visit served as a platform for heartfelt discussions about the challenges of these women, while the brand also distributed jewellery pieces from their collection as a token of appreciation for their contribution and time.

 

The Aadhira collection is a striking blend of handicraft silver, wood, and vibrant Navratna stones. Each piece in this collection reflects the indomitable spirit of women, just like the women of SEWA, who balance life with grace and strength. More than just jewellery, Aadhira is a tribute to unity, empowerment and the beauty of community. The collection celebrates the brilliance that shines even in challenging times with the stories of these women.

 

As Navratri marks the celebration of Devi Ma, Aadhira by Kicky & Perky x SEWA stands as a symbol of sisterhood, strength and heritage. 

The collection not only aims to add elegance to the festival celebrations but also highlights the importance of empowering women and celebrating their invaluable contributions.

 

Website Link - https://kickyandperky.com/collections/aadhira-collection

YouTube Link - https://youtu.be/ztvaWrjIHI0

 

 

About Kicky & Perky

 

Established in 2022 by the visionary sisters Aditi and Sanya Khandelwal, Kicky & Perky embodies a vision for contemporary innovation in artisanal jewellery. With roots in the rich cultural heritage of Jaipur, the brand reimagines traditional and modern jewellery with a creative flair, offering a diverse and vibrant collection that exudes joy and fashion-forward elegance. Crafted from premium 925 sterling silver and adorned with moissanite, semi-precious, and precious stones, Kicky & Perky’screations are a celebration of craftsmanship and style. Embracing a blend of traditional and modern aesthetics, their jewellery is designed for both women and men who wish to express themselves through unique and beautiful pieces.

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