Skip to main content

Press Release | Thomas Cook India Group enters into a Joint Venture to build Generative AI solutions for the Travel Domain with Atirath Technologies Pvt. Ltd.


 Thomas Cook India Group enters into a Joint Venture to build Generative AI solutions for the Travel Domain with Atirath Technologies Pvt. Ltd.

   Focus on growth & enhanced customer experience

 

Mumbai, October 1, 2024: Artificial Intelligence (AI) is changing the entire Travel ecosystem. Digital First customers are driving demand for diverse travel experiences that are customised to their preferences and want these seamlessly fulfilled. Travel providers on the other hand, are challenged with personalisation to scale and  providing relevant recommendations, while delivering a seamless customer experience.

 

The Thomas Cook India Group intends to better serve the rapidly growing travel market and evolving travellers to create growth opportunities – via custom built, generative AI powered, voice enabled solutions with local language transcribing and speech capabilities, capable of learning and improving continuously.

 

To achieve a robust, scalable and custom built Gen AI solution for the Travel Domain, the Thomas Cook India Group has entered into a Joint Venture with Atirath Technologies Private Limited.

 

Projected benefits to the Thomas Cook India Group:

·         Ability to extend reach and serve more customers

·         Address them better with local language capabilities

·         Create a seamless digital journey moving customers directly to online transactions

·         Reduce human dependence to scale up

·         Assist sellers - improving productivity and customer experience

·         Create a completely new distribution model

 

Madhavan Menon, Executive Chairman Thomas Cook India Group, said, “I am delighted to announce our JV with Atirath Technologies Private Limited that is aimed at creating potent growth and customer experience capabilities for the TCIL Group in the rapidly evolving space of AI solutions.

This is a business imperative, given the need to scale volumes and productivity without a corresponding linear cost structure and is aligned with our Customer & Digital First strategy.

Today, AI (especially Gen AI) has found its way into every customer use case and is becoming the new normal in terms of meeting customer expectations and improved service delivery. I am sure this partnership with the dynamic team at Atirath, will help enhance TCIL’s leadership in the travel industry and give us an early mover advantage in the exciting new frontier of Generative AI.”

Labels:

Comments

Post a Comment

Popular posts from this blog

3 books you should read if you like gambling

By playing, a person's body remains active. He gets new energy from these games for other tasks. But in recent times, information and technology have advanced so much that various types of games are easily accessible through the Internet. Cricket is no exception. But if these games bring us happiness, then we have to answer no. These include playing cards and card games, carom during the holidays, and fun times. Cards originated in China. The cards are used to play various sitting games. In addition to games, cards are also used in magic, prophecy, and bungalows of cards. They are mainly used in gambling. People are so mentally disturbed that they can’t easily escape once they get mad in gambling with https://www.10cric.com/ . The person who knows gambling can automatically get knowledge about betting. Because gambling and betting are two sides of one coin, many houses have been destroyed due to gambling. But some gamblers earn a lot because of gambling and betting! ...
96 comments
Read more

Is studying abroad a boon or a bane?

We have always had a debate when it comes to the topic - "Is studying abroad a boon or a bane?" The ideas differ from person to person. If you ask me, I would surely say that Studying Abroad is certainly a boon. Why is that? India is home to many universities which are known worldwide. Having said that, we must also accept the fact that none of them are in Top 20 at least. While there are many factors that attributes to this, when a person has the means to afford it combined with interest and talent, I do not see the reason as to why one shouldn't be educated abroad? While few study for their status symbol, majority of them predominantly study abroad to enhance their career. There is no doubt in it. Take a look at this brilliant video before we could proceed further. Having said that, the option isn't available to all who wanted to go out of India. The major hindrance for us is clearing the English tests which were being conducted across the glob...
55 comments
Read more

WeeBeeSocial –Providing the Mojo for Digital Marketing Initiatives

A long time ago, the quest was to discover new lands and habitats. And now, as humanity has travelled far and wide, we search for new experiences in the digital world. The digital space is where brands and customers meet, communicate and interact to forge new relationships. The success of these interactions depends on the experiences that brands create for their target audience. This is no easy task and there are only a few that have mastered the art and science of digital marketing. One such entity is  WeBeeSocial , a leading digital marketing agency based in New Delhi. The folks at WeBeeSocial breathe digital and their one and only goal is to help brands create super-rich experiences for theircustomers. A full service creative digital agency,  WeBeeSocial  is where creativity and technology merge to create powerful, immersive experiences in the digital space. WeBeeSocial is the first choice for many leading brands, as it offers a comprehensive range of digital...
23 comments
Read more