Skip to main content

Press Release- Luminous weaves an impactful story for #WomenInEnergy Campaign on International Women's Day

 


New Delhi, March 05, 2025: As part of its ongoing commitment to empowering women in the energy sector, Luminous Power Technologies releases the third film in its award-winning #WomenInEnergy campaign on International Women's Day. Launched in 2023, the campaign has been recognized across the industry for highlighting women breaking barriers in traditionally male-dominated fields such as line-engineering and solar technology. This year’s film, focusing on a young girl who defies stereotypes with her solar energy model, is a heart-warming celebration of women’s leadership in technical fields.

The film showcases a young girl, Ritika, presenting her solar energy transition model at a school science exhibition. Despite skepticism from the judges and teachers, who assume her father helped with the project, Ritika confidently reveals that it was her mother, a chief engineer at Luminous Solar, who guided her. The film beautifully captures the growing influence of women in STEM (Science, Technology, Engineering, and Mathematics) and challenges the ingrained notion that men dominate technical expertise. Through this story, Luminous continues to spotlight women leading the charge in energy transformation.

In tandem with the film’s release, Luminous will celebrate Inclusion Month in March 2025, in alignment with the UN’s International Women’s Day theme. This theme highlights the urgency of driving swift, decisive action to achieve gender parity by addressing systemic barriers. In light with these initiatives, Luminous is committed to diversity, equity, and inclusion (DEI) by fostering allyship throughout the organization. Activities include Inclusion Walks across locations, workshops on inclusive allyship, and sessions on collaborating with a multi-generational workforce.

Speaking about the campaign, Ms. Neelima Burra, Chief Strategy Transformation & Marketing Officer at Luminous Power Technologies, shared her insights "The #WomenInEnergy campaign has been a journey of showcasing the remarkable contributions of women in energy, a sector that has long been perceived as male-dominated. Through this film, we want to celebrate the women who continue to defy expectations, lead innovations, and inspire future generations to pursue careers in energy and STEM. This campaign is just one part of our broader commitment to diversity, equity, and inclusion. With our month-long celebration of Inclusion Month, Luminous is driving real, measurable change across our organization, empowering women, fostering allyship, and ensuring that inclusion becomes a way of life."

Shikha Gupta, Chief Human Resources Officer, Luminous Power Technologies stated "At Luminous, we recognize that while diversity is an inherent fact, inclusion is an active choice we make every day. Our culture thrives on this belief, and we work continuously to foster an environment where every individual feels valued and empowered. Inclusion is not just about policies, but about people, it’s about creating a workplace where every voice is heard, respected, and amplified. Allyship plays a central role in our DEI journey. Through initiatives like #WomenInEnergy, STEM scholarships and skilling programmes for rural youth, encouraging everyone to take ownership of inclusion and integrate it into their daily actions. During Inclusion Month, we go beyond discussions and workshops to drive actionable change, setting the stage for sustained progress throughout the year. This initiative features candid dialogues, leadership discussions, employee workshops, and events across multiple locations each designed to drive impact and solidify inclusion as a way of life. This commitment is what helps us move beyond targets and statistics, making inclusion an integral part of who we are."

“People often talk about empowering women, but true empowerment means facing hidden biases that hold them back. This film explores this reality, highlighting how even well-meaning individuals can support stereotypes subconsciously. Our humble effort, through this film, is to create a world where every girl overcomes these biases and shines brightly.”, saidAnusha Shetty, Chairperson & Group CEO of Grey India. 

 

Campaign Video

YT:  https://youtu.be/od0Tu66dlfA

FB: https://www.facebook.com/share/v/1A8VmGbX4b/

IG: https://www.instagram.com/p/DGzt81otZ_x/

LinkedIn: https://www.linkedin.com/posts/luminous-power-technologies-p-ltd_womeninenergy-internationalwomensday-solarexperts-activity-7302946159541579776-dchq/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC9FExYBRSGJcGZIEuEJMbcffso0xDeamFg

X (Twitter): https://x.com/myluminous/status/1897177046104858659

Labels:

Comments

Post a Comment

Popular posts from this blog

3 books you should read if you like gambling

By playing, a person's body remains active. He gets new energy from these games for other tasks. But in recent times, information and technology have advanced so much that various types of games are easily accessible through the Internet. Cricket is no exception. But if these games bring us happiness, then we have to answer no. These include playing cards and card games, carom during the holidays, and fun times. Cards originated in China. The cards are used to play various sitting games. In addition to games, cards are also used in magic, prophecy, and bungalows of cards. They are mainly used in gambling. People are so mentally disturbed that they can’t easily escape once they get mad in gambling with https://www.10cric.com/ . The person who knows gambling can automatically get knowledge about betting. Because gambling and betting are two sides of one coin, many houses have been destroyed due to gambling. But some gamblers earn a lot because of gambling and betting! ...
96 comments
Read more

Is studying abroad a boon or a bane?

We have always had a debate when it comes to the topic - "Is studying abroad a boon or a bane?" The ideas differ from person to person. If you ask me, I would surely say that Studying Abroad is certainly a boon. Why is that? India is home to many universities which are known worldwide. Having said that, we must also accept the fact that none of them are in Top 20 at least. While there are many factors that attributes to this, when a person has the means to afford it combined with interest and talent, I do not see the reason as to why one shouldn't be educated abroad? While few study for their status symbol, majority of them predominantly study abroad to enhance their career. There is no doubt in it. Take a look at this brilliant video before we could proceed further. Having said that, the option isn't available to all who wanted to go out of India. The major hindrance for us is clearing the English tests which were being conducted across the glob...
55 comments
Read more

WeeBeeSocial –Providing the Mojo for Digital Marketing Initiatives

A long time ago, the quest was to discover new lands and habitats. And now, as humanity has travelled far and wide, we search for new experiences in the digital world. The digital space is where brands and customers meet, communicate and interact to forge new relationships. The success of these interactions depends on the experiences that brands create for their target audience. This is no easy task and there are only a few that have mastered the art and science of digital marketing. One such entity is  WeBeeSocial , a leading digital marketing agency based in New Delhi. The folks at WeBeeSocial breathe digital and their one and only goal is to help brands create super-rich experiences for theircustomers. A full service creative digital agency,  WeBeeSocial  is where creativity and technology merge to create powerful, immersive experiences in the digital space. WeBeeSocial is the first choice for many leading brands, as it offers a comprehensive range of digital...
23 comments
Read more