Mumbai, India, 05 May, 2025: Food Service Network (FSN), Asia’s leading tech-driven food supply and distribution company, has officially expanded its operations into Indonesia through a strategic partnership with Restaurant Brands Asia (RBA), the master franchisee of Burger King and Popeyes. This move marks FSN’s entry into international markets and positions it as the first Indian food supply company dedicated to establishing a global presence.
The partnership reflects the continued strengthening of FSN’s long-standing relationship with RBA. As part of this expansion, FSN will manage end-to-end supply and distribution operations for Burger King and Popeyes across Indonesia, supporting nearly 170 outlets through six strategically located distribution centers.
FSN’s Indonesia operations will replicate the centralized distribution model it has successfully implemented across India by leveraging standardized processes, integrated IT systems, and a strong vendor network to ensure consistency, efficiency, and food safety.
In Indonesia, FSN will collaborate with over 30 local suppliers and manufacturers, while also exploring opportunities for selective imports from India to optimize sourcing and supply chain efficiency. The company’s technology stack, comprising SAP ERP, Warehouse Management System (WMS), and Transport Management System (TMS). This will enable seamless integration, real-time visibility and dashboard, data-driven decision-making across the network.
“Our relationship with FSN spans over a decade in India, where we have grown together as trusted partners,” said Sandeep Dey, President at RBA Indonesia (Burger King & Popeyes). “We are pleased to welcome FSN to Indonesia as they take on the critical role of managing distribution and backend operations for our brands, Burger King and Popeyes. FSN’s vision to become a one-stop solution for foodservice companies aligns perfectly with our operational needs and long-term goals. Their commitment to efficiency and innovation across the supply chain makes them an ideal partner, and we look forward to replicating the same level of collaboration and success in Indonesia. We wish the FSN team continued success on this new journey.”
Gaurav Jain, Chairman at FSN, added, “Our partnership with RBA has been built on shared values of operational excellence and innovation. Expanding into Indonesia is a natural progression in our journey, and we are proud to bring our capabilities to a high-growth market with immense potential. FSN’s goal is to build Southeast Asia’s most advanced foodservice network, anchored in technology, reliability, and scalable execution.”
About Food Service Network (FSN)
Food Service Network (FSN) is India’s leading integrated food supply partner, providing end-to-end logistics and procurement solutions to QSRs, FMCG brands, HoReCa, cloud kitchens, and e-commerce businesses. Powered by AI-based demand planning and temperature-controlled logistics, FSN ensures cost efficiency, food safety, and service reliability.
With operations in 280+ cities, a fleet of 400+ vehicles, and a network serving 5,000+ outlets, FSN partners with top brands including Burger King, KFC, Pizza Hut, McDonald's, PepsiCo, Rebel Foods, and Amazon Fresh. As the only Indian cold chain logistics company with international operations, FSN is now scaling its vision across Southeast Asia, guided by technology, sustainability, and a leadership team with over 200 years of combined industry experience.
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