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Hisense Expands South India Presence Through Partnership with Sathya Agencies



New Delhi, August 07, 2025 — Hisense India, a leader in consumer electronics and home appliances, has announced its partnership with Sathya Agencies Pvt. Ltd., one of South India’s largest retail chains. Through this collaboration, Hisense’s range of televisions, air conditioners, and upcoming products will now be available on all 375 Sathya showrooms spread across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Puducherry.

With Sathya’s deep-rooted regional trust and omnichannel reach through its online stores, Hisense India aims to tap into South India's rapidly growing demand for electronics and appliances with latest technology at an affordable price.

“At Hisense India, we are on a mission to make high-quality, technology-rich products accessible to every Indian household. This partnership with Sathya Agencies is a major step forward in that journey. As a brand, we are committed to standing true to our global legacy of innovation while addressing the unique needs and challenges of Indian consumers at an affordable price point. Whether it’s our premium TVs or our energy-efficient air conditioners, we want every product to reflect our promise of performance, value, and trust. With this expansion, we’re not just building a retail network, we’re building relationships. We want Hisense to be a name that’s loved by every Indian family, backed by strong brand storytelling and a consistent customer experience” said Pankaj Rana, CEO of Hisense India.

At Sathya, our commitment has always been to bring the advanced technology to our customers. Our partnership with Hisense India is a significant step forward in that journey. It enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes. We’re confident this collaboration will create immense value for our customers across South India, and we look forward to building a strong, long-term relationship with the Hisense team” said Johnson Asaria, Managing Director, Sathya Agencies Pvt. Ltd.

Hisense India has also taken significant strategic steps in recent years to reinforce its commitment and presence in the Indian market. The company has partnered with EPACK Durable to set up a state-of-the-art manufacturing facility in India dedicated to producing air conditioners and home appliances using the brand's proprietary technology and design expertise, alongside supporting the government's Make in India initiative.

To enhance customer satisfaction beyond the point of purchase, Hisense India has joined hands with Reliance resQ, the service arm of Reliance Retail. This partnership enables nationwide after-sales support through a vast network covering over 19,000 pin codes, ensuring a seamless and reliable customer service experience that meets the highest standards.

About Hisense India

Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. The brand offers a wide range of high-quality, technologically advanced products including televisions, air conditioners, refrigerators, and washing machines. Hisense is committed to providing innovative solutions that enhance everyday living. Globally present in over 160 countries, Hisense holds the No. 1 position in the 100” TV category (Source: Omdia 2023–24). In India, Hisense is focused on building a robust local presence through manufacturing partnerships, customer-centric service, and strong retail collaborations.

 

Website: www.hisenseindia.com

About SATHYA

SATHYA Agencies Pvt. Ltd. is one of South India's most respected consumer electronics and home appliances retail chains. With over 375 showrooms across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, and Pondicherry—including the acquisition of Unilet in Karnataka—SATHYA has built a solid reputation for reliability, customer service, and wide product selection. Backed by more than 3,000 employees, robust warehousing, and a seamless omnichannel experience through its online portal. SATHYA is poised for continued growth as it sets its sights on a turnover of ₹10,000+ crores by FY 2028.


Website- www.sathya.store

 

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