Skip to main content

WinZO Scales Global Center of Excellence with AWS to Supercharge India’s Gaming and Interactive Entertainment Ecosystem

 WinZO Scales Global Center of Excellence with AWS to Supercharge India’s Gaming and Interactive Entertainment Ecosystem


The collaboration will empower 2,000+ startups with mentorship, cloud tools, and access to global opportunities with AWS


INDIA, August 05, 2025—Amazon Web Services (AWS), an Amazon.com company, today announced that WinZO, India’s largest vernacular social gaming and interactive entertainment platform with more than 250 million active users, is scaling its Global Center of Excellence (GCoE) with AWS. WinZO launched the GCoE, one of its flagship initiatives, in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, in November 2024. 


In collaboration with AWS, WinZO’s GCoE will build a dedicated platform to empower entrepreneurs in India’s interactive entertainment industry to discover new pathways for growth and scale, leveraging the transformative potential of generative artificial intelligence (Gen AI). Through the GCoE, WinZO will leverage AWS Gen AI solutions to help game studios across India build and scale their games faster and more effectively while upskilling local gaming talent with AWS cloud mentoring and training. This initiative will drive innovations like new game engines to design virtual worlds, nurture more immersive and safer gaming experiences, and increase the competitiveness of India’s gaming industry. 


Generative AI Innovation for Gaming

India’s gaming industry is on a steep growth trajectory, projected to expand from US$3.7 billion in 2024 to US$9.1 billion by 2029. Globally, gaming is a US$324 billion industry, larger than movies and music combined, making this a pivotal opportunity for India to scale its digital footprint. Gen AI, meanwhile, is reshaping the industry by accelerating content creation, personalizing experiences based on player choices, and accelerating the use of regional languages and vernacular content. 


To help gaming companies innovate and grow using the latest Gen AI and other cloud services on AWS, WinZO’s GCoE cohorts will use technologies like Amazon Bedrock; a fully managed service designed to simplify the development, deployment, and scaling of Gen AI applications; to build a customer support platform offering instant translations in 12 languages through AI assistants. The platform answers player queries, resolves potential issues like progress not saved, and provides game tips like level completion strategies. It ensures fast, localized, and always-on support for players across India. Using Amazon Bedrock, the GCoE will also help developers test their games faster and more efficiently compared to traditional methods, like manual playtesting, which are labor-intensive, shortening content development cycles by up to 25%. The new game test solution will employ advanced automation, data analytics, and statistical modeling to test and ensure the quality of games.


Another key area of collaboration under the GCoE involves the use of Amazon SageMaker; a fully managed service to build, train, and deploy machine learning (ML) models to help game developers personalize user experiences by recommending tailored content and game modes based on individual player behavior and preferences. For example, a casual player who enjoys puzzles may be shown new brain games, while a competitive user is recommended fast-paced multiplayer tournaments, creating a dynamic, personalized journey for every gamer.


Upskilling to Evolve

To drive innovation and stay ahead in the fast-evolving gaming sector, WinZO promotes continuous learning and technical excellence through the GCoE. WinZO offers employees and game developers associated with the GCoE free structured training programs through AWS Training and Certification, helping game developers to harness Gen AI to drive innovation, enhance gameplay, and deliver more personalized player experiences. Members and partners of the GCoE will also benefit from the AWS Skills to Job Tech Alliance in India. This alliance brings together AWS customers, partners, government bodies, workforce development organizations, and educational institutions to address skills gaps and prepare learners for in-demand tech jobs. With 87% of organizations citing skills shortages as a key barrier to digital transformation, employers increasingly struggle to identify, recruit, and retain cloud-skilled talent. By fostering a future-ready workforce, WinZO’s collaboration with AWS will not only strengthen India’s interactive entertainment industry but also position the country as a global hub for gaming talent.


Growing India’s game tech startup community 

Beyond skilling, WinZO’s GCoE will offer support to early-stage Indian gaming startups through various AWS accelerator programs. This collaboration offers young game companies cloud credits, expert mentorship from AWS and WinZO partners, go-to-market support, and targeted workshops on AI, ML, and data to bring their gaming ideas to life. Earlier this year, WinZO anchored the Gaming Pavilion at Startup Mahakumbh 2025, spotlighting Indian game developers, conducting investor pitch sessions, and hosting panels on fundraising and scaling. With a portfolio of 100+ Made in India games available in 15 languages, WinZO is uniquely positioned to integrate AWS’s skilling and Gen AI capabilities with the evolving needs of India’s gaming and game developer ecosystem. WinZO’s GCoE and AWS have launched the first hackathon, WinZO IGNITE, to solve the most pressing tech problems facing the sector. In coming editions, WinZO IGNITE will go global and work with the wider ecosystem to create more enduring solutions. 


“At WinZO, we believe India is poised to lead the next wave of global gaming innovation by leveraging its true strengths – youth, creativity, and scale,” said Paavan Nanda, Co-founder of WinZO. “Through our Global Center of Excellence, and in collaboration with AWS, we’re building a platform that empowers developers to create immersive, safe, and inclusive gaming experiences using generative AI. This initiative is unlocking opportunities and showcasing the potential of India’s digital economy to the world.”


“India’s gaming industry is thriving on the cloud, and WinZO is a trailblazer in harnessing generative AI to reimagine gaming experiences at a global scale,” said Satinder Pal Singh, Director, Solution Architecture, AWS India and South Asia. “WinZO’s long-term collaboration with AWS to scale its Global Center of Excellence is not only accelerating innovation in entertainment and personalized gaming but also strengthening India’s position as a global talent and technology hub.”


About Amazon Web Services (AWS) India Services Private Limited 

AWS India Private Limited undertakes the resale and marketing of AWS Cloud services in India.


About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 117 Availability Zones within 37 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Chile, New Zealand, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. 


About WinZO

WinZO Games (WinZO) is India’s leading interactive entertainment platform, with over 250 million registered users across India and Brazil. WinZO hosts 100+ third-party casual games in 15 languages and has built a thriving community of 75,000+ micro-influencers, game streamers, and freelancers, primarily from India’s Tier II–V cities. WinZO is also a pioneer in gaming-for-good initiatives, such as Play to Prevent Cancer, which raises funds for early cancer detection and awareness among our users and the gamification of healthcare aimed at identifying niche solutions for preventive healthcare. To learn more about WinZO, visit winzogames.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

3 books you should read if you like gambling

By playing, a person's body remains active. He gets new energy from these games for other tasks. But in recent times, information and technology have advanced so much that various types of games are easily accessible through the Internet. Cricket is no exception. But if these games bring us happiness, then we have to answer no. These include playing cards and card games, carom during the holidays, and fun times. Cards originated in China. The cards are used to play various sitting games. In addition to games, cards are also used in magic, prophecy, and bungalows of cards. They are mainly used in gambling. People are so mentally disturbed that they can’t easily escape once they get mad in gambling with https://www.10cric.com/ . The person who knows gambling can automatically get knowledge about betting. Because gambling and betting are two sides of one coin, many houses have been destroyed due to gambling. But some gamblers earn a lot because of gambling and betting! ...
96 comments
Read more

Is studying abroad a boon or a bane?

We have always had a debate when it comes to the topic - "Is studying abroad a boon or a bane?" The ideas differ from person to person. If you ask me, I would surely say that Studying Abroad is certainly a boon. Why is that? India is home to many universities which are known worldwide. Having said that, we must also accept the fact that none of them are in Top 20 at least. While there are many factors that attributes to this, when a person has the means to afford it combined with interest and talent, I do not see the reason as to why one shouldn't be educated abroad? While few study for their status symbol, majority of them predominantly study abroad to enhance their career. There is no doubt in it. Take a look at this brilliant video before we could proceed further. Having said that, the option isn't available to all who wanted to go out of India. The major hindrance for us is clearing the English tests which were being conducted across the glob...
55 comments
Read more

WeeBeeSocial –Providing the Mojo for Digital Marketing Initiatives

A long time ago, the quest was to discover new lands and habitats. And now, as humanity has travelled far and wide, we search for new experiences in the digital world. The digital space is where brands and customers meet, communicate and interact to forge new relationships. The success of these interactions depends on the experiences that brands create for their target audience. This is no easy task and there are only a few that have mastered the art and science of digital marketing. One such entity is  WeBeeSocial , a leading digital marketing agency based in New Delhi. The folks at WeBeeSocial breathe digital and their one and only goal is to help brands create super-rich experiences for theircustomers. A full service creative digital agency,  WeBeeSocial  is where creativity and technology merge to create powerful, immersive experiences in the digital space. WeBeeSocial is the first choice for many leading brands, as it offers a comprehensive range of digital...
23 comments
Read more