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Press Release| Lux Cozi Launches TVC Starring Brand Ambassadors Varun Dhawan & Jacqueline Fernandez for its new HEATEK Thermal Wear Range




National, 15 September 2025: Lux Cozi, India’s leading comfort wear brand, has launched the much-anticipated LUX COZI HEATEK thermal wear range, amplified with a star-powered TVC that pairs Bollywood sensations Varun Dhawan and Jacqueline Fernandez. The new commercial, brought to life by the dynamic duo, highlights the promise of “Garmi Ka Ehsaas,” perfectly capturing the warmth, energy, and modern appeal of the latest Lux Cozi innovation.

 

The TVC features Varun and Jacqueline stuck in a winter cabin, where the best source of heat is the Lux Cozi HEATEK. The pair are featured in a humorous sequence where Jacqueline chases Varun around the house to warm up. Their charismatic on-screen chemistry brings an energetic edge to the brand, making the message of advanced warmth and comfort relatable. With visually engaging scenes and memorable storytelling, the commercial reinforces Lux Cozi HEATEK’s commitment to delivering quality, performance, and style for every household in India.

 

Mr. Ashok Kumar Todi, Chairman, Lux Industries stated, "Lux Industries’ legacy is built on delivering quality and reliability to generations of Indian families. LUX COZI HEATEK exemplifies our brand philosophy, which is rooted in making premium quality accessible to all, blending tradition with contemporary appeal and always listening to our consumers’ evolving needs. As we usher in the next era of Lux Cozi, we're not just launching a product; we're reinforcing our legacy of trust, industry-first innovation, and a heartfelt connection to families nationwide.”

 

Speaking on the ad and range launch, Mr Saket Todi, Executive Director, Lux Industries commented, “At Lux Cozi, our constant pursuit is to redefine comfort and warmth for every Indian household. The HEATEK thermal wear range embodies our commitment to innovation and inclusivity, offering advanced textile technology across four versatile variants for men, women, and children. With Varun Dhawan and Jacqueline Fernandez bringing our vision to life in the new TVC, we want every viewer to feel the assurance of ‘Garmi Ka Ehsaas’—a promise of cozy winters, elevated style, and trustworthy performance.” 

 

LUX COZI HEATEK Thermal Wear Range: Four Variants for Everyone

 

Lux Cozi HEATEK range features four distinct thermal variants—each crafted to suit varying winter needs and available for men, women, and kids:

 

Premium Thermals - 888: Fur layer engineered for extreme winters, providing hyper warmth, snow-safe fabric, and super soft comfort; priced rom Rs. 375 – Rs. 480/- (Men & Women)

Smart Thermals - 777: Heat-lock fabric designed for maximum insulation, ultra-soft texture, and moisture absorbency for freshness all day; priced from Rs. 315 – Rs. 400 (men)

Luxury Thermals - 555: Lightweight and comfortable, with superior heat retention and a gentle soft touch for effortless everyday layering; priced from Rs. 171 – Rs. 410 (men, women & kids)

Quilted Thermals - 333: Appropriate for mild winters or as a starter layer—ideal for younger kids and moderate climates; priced from Rs. 161 – Rs. 400 (men, women & kids)

 

Lux Cozi HEATEK ensures every member of the family can enjoy the next generation of Indian thermal wear, blending new edge fabric and innovative technology for modern style and look. 

 

About Lux Cozi:

Lux Cozi is the flagship brand of Lux Industries Limited, one of India’s leading and most trusted names in the innerwear and comfort wear segment. With a legacy spanning over six decades, Lux Cozi has been at the forefront of innovation, quality, and style, offering a diverse range of products designed for men, women, and children. Known for its commitment to comfort, advanced fabric technology, and contemporary design sensibility, Lux Cozi consistently delivers high-quality essentials that cater to evolving lifestyles across India. The brand stands synonymous with warmth, reliability, and value, striving to keep millions of families cozy and confident—season after season.

 

For more information, visit www.luxcozi.com


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