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Press Release - Manforce Condoms unleashes new fantasy benchmarks with the on boarding of the latest AI brand ambassador

 



Manforce Condoms unleashes new fantasy benchmarks with the on boarding of the latest AI brand ambassador

The brand introduces Myra Kapoor, an AI-generated model, as the new face of Manforce Condoms to encourage unabashed conversation around sexual fantasies and desires with partners

 

National, October 10, 2025: Manforce Condoms, India’s No.1 Brand leading sexual wellness brand under Mankind Pharma, enters into a game-changing collaboration with the on boarding of AI model Myra Kapoor as its new brand ambassador. As part of the plan, it has announced the launch of its revolutionary television commercial introducing Myra, an AI-powered brand character that represents a paradigm shift in brand communication.

 

The video has been launched with the purpose of encouraging conversations around intimacy without any hesitation. It takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience.

 

The creation of Myra stems from an extensive brand case study conducted at a prestigious management institute of India. This academic foundation provided crucial insights that led to the conceptualization of an AI character as the brand's new face, offering unprecedented creative possibilities for seasonal campaigns like the current monsoon theme.

 

The entire AI model has been conceptualized and executed by Grapes Worldwide, which pushes the boundaries when it comes to bringing about the confluence of innovation and creativity with precision. Delving into its advanced technological feats, the agency devised the virtual figure that seemed relatable and exhibited human behaviour, seamlessly depicting the emotions of the masses.

 

On the announcement, Mr. Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma stated, “We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, we have always embraced innovation that strengthens our connection with consumers, and AI technology opens up incredible opportunities for creative storytelling. Myra embodies our commitment to pushing boundaries and exploring new avenues of engagement. With an AI character, we have limitless creative possibilities, where campaigns can be more dynamic, responsive, and seamlessly aligned with our brand vision. This monsoon campaign marks just the beginning of what we see as a transformative journey in Manforce’s communication.”

 

To introduce Myra to the market, Manforce orchestrated an innovative digital competition titled "India's Most Desirable" in strategic partnership with FilterCopy. The competition saw Myra competing against real human participants, with the AI character ultimately winning through online public voting, a testament to the character's immediate appeal and market acceptance.

 

With this campaign, Manforce reinforces its commitment to innovation and embraces AI and technology in brand communication, setting new benchmarks for the industry. This unique approach reflects the evolving landscape of consumer preferences and the growing acceptance of AI-driven personalities in the mainstream marketing landscape in India.

 

Elaborating on the initiative, Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide said, “Working with Manforce Condoms for devising Myra was a breakthrough experience for us. Specializing in curating advanced technology, the AI model goes far beyond the ambit of automation to demonstrate human traits. It is in resonance with the vision of the brand, heralding the way forward for more meaningful communication with the audience.”

 

 

About Mankind Pharma

Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. Following the acquisition of Bharat Serums and Vaccines Limited, Mankind Pharma has further strengthened its leadership in the domestic women’s health segment. Mankind's distribution network includes a robust field force of 17,700+ professionals, and a reach extending to over five lakh doctors across urban and rural markets. The company has 30 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 730 scientists.

 

For more information, visit www.mankindpharma.com  or contact: 

Natasha Raj - 9205057627 - natasha.raj@mankindpharma.com

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